Will The Situation Of "Gold Nine Silver Ten" Still Appear In China'S Fabric Market This Year?

In recent days, the overseas epidemic continues to spread, and many provinces and cities in China have rebounded, making the domestic fabric enterprises which have just recovered their vitality are facing a new round of test.

So, in the situation of many uncertainties, will the situation of "gold nine silver ten" in China's fabric market still appear this year?

　　 The power on rate will decrease instead of rising

With the approaching of the traditional peak season in September and October, the textile market in August should have been busy with the preparatory work, but in fact, the monitoring results of relevant platforms show that the market is more desolate on the eve of the peak season, which has the posture of postponing or even canceling the peak season.

Longzhong information statistics show that from August 6 to August 12, the phenomenon of equipment shutdown and load reduction in major weaving production bases in China intensified. During the period, the comprehensive start-up rate was 67.71%, down 2.45% month on month. For each loom type, the starting rate of air-jet loom is 70-80%, that of circular loom is 40-50%, that of water jet loom is above 70%, and that of warp knitting is 70-80%. With the closure and delisting of some textile markets, the volume of grey fabric market declined rapidly, and the inventory rose to the high level in the same period last year.

A person in charge of printing and dyeing enterprises introduced that after entering July, the market obviously felt the off-season market. In the factory, the amount of grey cloth entering warehouse is only 300000-400000 meters per day, which can not meet the company's capacity of 700000 meters per day. After entering August, although the gray cloth warehousing volume has slightly increased, the daily production capacity once reached 400000 ~ 500000 meters, but it did not last for a long time, and the hot selling products were in short supply.

"This year's market is not quite the same as in previous years. From the end of July and the beginning of August, the operating rate of textile mills in Jiangsu and Zhejiang provinces will rise sharply from the end of July to the beginning of August, but the upward trend this year is not obvious. After entering August, the loom start-up rate of major textile clusters has even decreased to varying degrees. " In this regard, the industry analysis, this is due to the second half of the order in advance overdraft, new orders "green and yellow" caused.

The reduction of orders does not have the power to increase the operating rate of weaving mills. More worrisome is that due to the textile industry has the characteristics of early preparation, the current situation reflects not only the current market situation is not good, but also reflects the lack of confidence in the market for a period of time in the future. Some industry insiders expect that this phenomenon will be difficult to improve in the short term. Under the influence of the epidemic situation, downstream buyers are pessimistic, and most garment enterprises choose to reduce the load. In the case that consumption and purchasing power cannot be followed up, the overall weaving Market is slow.

This makes you can't help but worry, is the fabric market this year's "gold nine silver ten" will disappear?

　　 The future trend is uncertain

"This year's" gold nine silver ten "rate is very difficult to appear." Liao Hongying, who once worked in many industrial parks in Southeast Asia, Africa and other regions, told China Textile News that the global textile industry is in recession. Since 2020, many global clothing brands are waiting for the epidemic to ease to improve the decline. But at present, the global epidemic situation is still serious, consumers' willingness to consume is not strong, and orders will naturally decrease.

"The long-term, complexity and uncertainty of epidemic prevention and control test the operation and survival ability of fabric enterprises. In particular, for many foreign trade oriented enterprises, the primary goal is to "survive" in the second half of this year. " Liao Hongying said that the soaring price of marine logistics has made many foreign trade enterprises' pressure increase sharply.

Recently, according to the global container freight index, the sea freight prices from China, Southeast Asia to the east coast of North America exceeded US $20000 per TEUs for the first time. On August 2, it was still $16000. According to the data of the General Administration of customs, the price of container export has also reached a 10-year high. In May 2021, the price reached 4900 US dollars / ton, 16% higher than the end of last year and 43% higher than the same period of last year.

Of course, many fabric enterprises hold different views on the market trend and maintain an optimistic attitude“ Due to the recent epidemic situation in processing plants in Southeast Asia, we have just developed a number of new customers. " Qian Lijiang, deputy general manager of Zhejiang Shaoxing Yongli printing and dyeing Co., Ltd., said that in the first half of the year, more than 30% of the company's orders came from new customers, and the company's order volume increased by 40% over the same period last year“ For the future development of the company, I am very confident. "

When talking about the future trend of the industry, Chen Yuxiang, director of fabric research and development of Maiya apparel (Shanghai) Co., Ltd., thinks that specific problems need specific analysis“ From the fabric classification point of view, due to the continuous epidemic situation, the trend of indoor sports is becoming more and more intense, and the demand for spandex, nylon and other fabrics used in yoga clothes increases, and the market will continue to rise. In contrast, outdoor sports need fabric market will be weakened He believes that the overall market recovery is difficult to achieve, but some fabric categories may be able to usher in a wave of new sales climax in September and October.

In addition, some people in the industry believe that this year's "golden nine silver ten" will come, but it will come a little later. He said sales of many clothing brands will break out during major sports events. For example, although the Tokyo Olympic Games was affected by the epidemic situation, with the help of the "Olympic effect", almost all of China's sports brand products related to the Olympic Games "exploded". Therefore, the Beijing Winter Olympic Games to be held early next year may ignite people's new consumption enthusiasm.

　　 The market prospect is still expected

Challenges and opportunities always coexist. Although the overall market demand in August was not satisfactory, which has basically become the industry consensus, according to the current data, most forecasting institutions still hold a "cautious and optimistic" attitude towards the annual operation trend of the textile industry. These institutions believe that in recent years, China's textile and clothing industry has maintained a steady growth trend. Compared with developed countries, China's clothing consumption per capita is still low, which has great growth potential.

So, how to stand out in the fierce market competition?

Pan Shenhong, fabric consultant of anzheng fashion group, pointed out that the key is to develop differentiated fabrics“ At present, most fabric enterprises follow the demand of clothing brand for R & D and production, expecting the products of the company to be selected by the brand. Little did not know that the brand is also looking for a unique style of differentiated fabrics to foil its brand value. " He said that good fabrics can become the soul of clothing, good designers can play the characteristics of fabrics incisively and vividly, set off the brand tonality, improve the brand recognition, and even become one of the elements of the brand.

Jiang Rui, a trend researcher in the fashion trend Department of the Chinese women's clothing fabric trend research institute, points out that "sustainable development" has become the mainstream consumption concept in China, and consumers pay more attention to the sustainable connotation. In the selection of fabric materials, enterprises can focus on hemp, cotton and hemp, organic cotton, recycled cotton and other key materials. From the perspective of fashion trend, durable quality and simple style will complement each other. The fabric should be more antibacterial, anti wrinkle, easy care and other functional products to enhance the practicability of clothing.

"The proportion of imported fabrics used by brands will be larger, but affected by factors such as logistics, we are also further observing more domestic fabrics." Chen Yuxiang pointed out that at present, Chinese fabric enterprises have excellent products and good service concept. All they need is time to let more clothing brands know and accept. He expects that in the future, Chinese fabrics will gain more market share with a more vigorous image and identity.

(source: China Textile News)