Sports Brand Tebu Released 2021 Annual Performance Report Today

Sports brand Tebu released its 2021 interim performance report today. In the six months ending June 30, 2021, Tebu achieved revenue of 4.135 billion yuan, an increase of 12.4% over the same period of last year, of which common equity holders accounted for 427 million yuan of profit, up 72% year-on-year.

Among the total revenue, 87% of the total revenue is from popular sports brands, 11% from fashion sports brands gasway and paladin, and 2% from professional sports brands such as soconi. It can be seen that the main brand Tebu is still the main force of revenue. According to the financial report, the revenue from the main brand of Tebu increased by 12.4% to 3.597 billion yuan compared with the same period last year.

According to product types, footwear products accounted for 63%, clothing products accounted for 35%, and accessories products accounted for 2%.

With the obvious improvement of domestic consumption environment and economic situation, the performance of Tebu brand in the first half of 2021 is strong. After the establishment of strategic partnership with Hillard group, a private equity company, in June, the global business of tempo has more resources and experience, which will undoubtedly accelerate its pace to the world.

The financial report details the influencing factors for the better development of Tebu, from the national trend of generation Z to the sports goods trend this year, which create a good environment for the development of Tebu and promote the brand to expand its market share. According to the data, the keyword search proportion of domestic brands will increase to 75% in 2021, compared with 45% in 2016. Millennials and generation Z are more enthusiastic about the national trend, and domestic sporting goods companies that have brought high-quality and innovative products have also benefited from dividends, further increasing market share. On this premise, Tebu's multi brand business model caters to the diversified needs of consumers, both professional sports products and popular brands are showing a growing trend.

At the same time, the omni channel development strategy of Tebu online and offline and the development of digital operation boost the brand to interact with consumers in a digital way. The accelerated development of e-commerce business not only brings high-quality consumption experience, but also brings positive feedback for brand revenue. It is understood that the revenue of e-commerce business accounts for more than 30% of the revenue of main brands of Tebu in the first half of 2021.

In addition, social media publicity, brand image and spokesperson update also help Tebu to improve brand awareness and create a positive fashion image among young consumers.

As of June 30, 2021, Tebu group has 6015 Tebu brand stores mainly operated by authorized dealers in mainland China and overseas. Next, Tebu will build the ninth generation of retail stores, promote product upgrading and technological innovation, and grasp and increase market share with multi brand strategy in the great trend of sports market.