How To Achieve "Green Consumption New Fashion" By Lanjing Group And Luolai Home Textile

On September 10, 2021, at the spring and summer 2022 ordering meeting of Luolai home textile, Luolai home textile started the first step of environmental protection plan, and jointly announced a new cooperation with the raw material supplier Austria Lanjing group. More Tencel will be used in rolai home textile in spring and summer 2022 ™， Tencel ™ The brand of low carbon and zero carbon fiber as raw materials, weaving more environmentally friendly and safer home products, so that rolai life into a new era of sustainable development. Zero carbon Tencel of Lanjing ™ The introduction of brand fiber promotes the zero carbon action of domestic home textile industry and leads the new trend of low carbon environmental protection in fashion home textile industry.

Home textile Zero Carbon action starts a new journey

Since June 12, Tencel ™ After the launch ceremony of x love 0 carbon was held in Wuhan, Lanjing group, as the global leader of cellulose fiber, officially launched a zero carbon tour in the textile industry, committed to making contributions to carbon neutralization in the textile industry. August 6, "advance X days." ™ The "zero carbon action of cowboy industry chain" was officially launched, and Lanjing group has deepened the cooperation with denim field, and promoted the green and low-carbon development of jeans industry and sustainable jeans fashion. At the Luolai home textile ordering meeting, Lanjing group awarded Luolai home textile "zero carbon first special contribution" trophy, and worked together to practice the concept of "green, environmental protection, science and technology" to provide home textile consumers with higher quality environmental protection high-quality home products, which will greatly promote the low-carbon of home textile industry and lead the green fashion of home textile industry.

At the order meeting, Dai Fuqiang, commercial director of textile business department of Lanjing China, said in his speech that the current climate and environment are the hot spots of young consumer groups. In order to better meet the consumer demand, we will cooperate with Luolai home textile from three aspects to jointly lead the green fashion trend of home textile. First of all, we will expand the category and upgrade the quality, Tencel with different specifications ™ Fiber, create more "sleep explosive products", extend to more product application scenarios; Secondly, zero carbon Tencel was carried out ™ Cooperation and development of fibers, strengthening cooperation in carbon footprint analysis projects from raw materials to bed products; Finally, we can realize the marketing empowerment, continue to build momentum in the terminal market, and give Rolex x Tencel ™ Low carbon environmental protection should be jointly promoted.

As a signatory of the United Nations Climate Action charter for fashion industry, Lanjing group has formulated clear goals and commitments, and has made decarbonization a key priority for its future development. The group sets its first milestone in 2030, plans to halve its carbon dioxide emissions per ton by 2030, based on 2017, and is firmly committed to achieving carbon neutrality by 2050.

As a result, Lanjing group started the journey of zero carbon fiber and realized zero carbon Tencel through three steps of "emission reduction, participation and carbon compensation" ™ Net zero carbon emission of fiber. Zero carbon Tencel from sustainable wood sources ™ The fiber not only has the standard Tencel ™ The functional advantages of the brand fiber have been greatly improved by international carbon neutral ™ Certified to comply with global carbon neutral ™ The carbon neutral products of "carbon neutral agreement" have higher environmental protection value. Future zero carbon Tencel ™ It will continue to empower the textile industry and lead the "new fashion of low carbon consumption" in China's textile industry. Lanjing group hopes to cooperate with brands such as rolai to make zero carbon Tencel ™ Brand to consumers, the concept of sustainable fashion to consumers, give full play to innovation and collaborative development capabilities, continue to practice the concept of green sustainable development, guide consumers to actively integrate into low-carbon lifestyle from the selection of raw materials for fashion products.

Zero carbon Tencel ™ Renault group

Emission reduction and carbon neutralization are the sustainable development trend in the future. To promote the high-quality development of science and technology, fashion and green in the textile industry is inseparable from the practice of home textile brands.

As an enterprise with a sense of social responsibility, we will use all our strength to give back to the society, actively respond to the call of the state, and start the zero carbon environmental protection plan of Luolai in the next 10 years. In the future, we will realize the zero carbon environmental protection of fabrics, and Luolai home textile will also be willing to become a leading brand in the home furnishing industry.

The cooperation between rolai and Lanjing group has started the first step of environmental protection plan. Zero carbon Tencel ™ Brand enabling Luolai home textile provides more low-carbon and environmental protection products for global consumers in the field of home textiles. In the future, Luolai home textile will always adhere to the goal of environmental protection, cooperate with more raw material suppliers, and provide healthy, comfortable and beautiful home life for Chinese market and consumers with high-quality raw materials.