Surprise Spain, Far More Than Fast Fashion

On October 22 and 27, two live broadcasts of "surprise Spain" launched by ICEX of Spain were launched on Sina Weibo. There are 11 Spanish natives in this live broadcast Fashion brand From clothing accessories to shoes and leather bags, from century old brand to new designer brand, the Contemporary Spanish fashion style is shown in front of Chinese consumers through live broadcast. ICEX has also prepared 8 surprise gift boxes for live viewers. The viewers who have won the gift box can't help but exclaim in the comments: "this is too big, too surprising!"

　　 [surprise Spain, 8 big gift boxes from the sky]

　　「 Surprise Spain During the live broadcast, eight winners were selected and presented with eight extra large surprise gift boxes. All the gift boxes were provided by Spanish brands participating in the live broadcast, full of fashionable or unique brand shoes and clothes. The organizer specially invited a winner living in Shanghai to receive the award from the Spanish economic and commercial office in Shanghai.

When the huge red gift box was handed over to the winner, she said: "I'm only interested in Spanish fashion brands. I never thought that I could win the gift box. The key is still so big. I have paid close attention to several brands before and feel that I have made a lot of money.". Asked about her previous impressions of Spanish brands, she said: "I am originally a person who is very interested in fashion. Among several old fashion countries, Spain is my favorite. I like the details of their clothes or shoes and bags, which is full of historical precipitation. The warm temperament of Spain will also be shown in their fashion. Different from other countries, the overall style will be more bright and romantic."

　 [11 Spanish brands, showing you the contemporary fashion style of Spain]

Whether you are interested in fashion or not, there will always be Spanish fashion brands on you. This is the influence of Spanish fashion that can not be ignored. During the two live broadcast of "surprise Spain" in October, the Spanish economic and commercial consul in Shanghai was present in person to assist the live broadcast. Eleven Spanish brands cover adult and children's clothing and shoe bag accessories in different styles. The two live broadcasts, with professional commentaries and rich product introductions, once again made Spanish fashion popular.

Camper and pretty ballerinas have long been popular in China. Camper is famous for its innovative natural materials, pretty Ballerinas's ballet shoes have unforgettable elegance; With a 130 year history of jewelry accessories brand Majorica, the design of full of modern sense, a stage is exciting; PACO Tora is a famous Spanish design brand bag, which has been popular since it was founded in 1970. Shoe brand mister Shoes is avant-garde, interesting and exquisite as art. Different styles of brands in the live room, you sing I come on stage, full of viewers' eyes, can be called a fashionable aesthetic feast.

The children's special live broadcast on October 27 also brought a lot of surprises, and the charm of Spanish fashion let people fall again. Popelin brand uses pure natural cotton and flax material, fresh style; Mayoral, a 100 year old clothing brand, is comfortable and practical, and has been sold in more than 100 countries; Those who are fond of handicraft will undoubtedly fall in love with Belle, a new and small brand CHIARA; Fina The high-end quality and comfortable feel of ejerique are reassuring. As a long history of handmade children's shoes, Eli shoes are the choice of European royal family to attend the event. Tutto, founded in 1982 Piccolo is a famous brand in the middle and high price children's wear market, providing warm, classic design style clothing.

In short, the two live "surprise Spain" shows that you can always believe in Spanish products when it comes to fashion.

　　 [Spain, the real fashion elder]

In Europe in the 16th century, Spanish fashion was the source of inspiration for most countries, such as Britain and France, "dress like the Spaniards", they said, and also gave birth to the venerable fashion icon such as Philip II. From cloaks to women's gowns, Spain has written heavily in the history of fashion design, and numerous design elements have become classics repeatedly used by the fashion industry 。

In the 21st century, as a fashion elder, Spain continues to export its vanguard fashion taste, luxury goods and fast fashion. Spanish fashion plays an irreplaceable role in various fields. The two "surprise Spain" live broadcast also brings different design styles of contemporary Spain to more people who want to know Spain.

You'll find that although fashion is changing rapidly, but Spain Always have the ability to transform fashion into classic.