Live Marketing: Who Are Twitter'S Anchors Making Money This Year

"There are basically no new opportunities for full category anchors. Anchors will be differentiated in the future, and vertical anchors are more promising." Since this year, similar statements have been heard; Now, it seems that it is becoming a new trend of live e-commerce, and it may also be its new prospect.

Yibang power inventory found that from January to August this year, the top 10 list of top talent and goods of shuoyin e-commerce has basically been finalized.

Among them, "make a friend" topped the top 10 list for eight consecutive months, "Qiu Yingying" and "girl baby" were on the list for 5 times, "Jia Nailiang" and "Mr. Dong" successfully made the list seven times. There were also "big wolf dog Zheng Jianpeng & Yanzhen couple", "Yi Ge" and "Xinjiang Hetian yulaozheng" also made the top 10 list for 8 consecutive months, "crazy little Yang", "Qi'er Leo", "Oriental selection", etc "Xiao101" was on the list three times.

According to the selection list of 70% of the TV presenters, i.e. brother Zhang nai'er and Mr. Yang nai'er, we can roughly predict the number of people who are on the top of the list. If there is no accident, they will probably get excellent results during the good material festival of Shuo Yin 921.

In addition to TOP10, a large number of anchors are quietly rising, some of them even have achieved quite good results with goods. But few people really know which anchors are becoming stars in the future.

Based on this, according to the data provided by "feigua data", Yibang power checked the list of talents and goods of various vertical races from June to August in 2022 (ranked by the cargo index, mainly based on the cargo amount and fans data), including clothing and underwear, cosmetics, jewelry and games, food and beverage, shoes and bags, household goods, 3C digital appliances, mother and baby pets, gehujiaqing, local life, and so on Watch accessories, fresh, luxury goods, agricultural green plants and toy musical instruments.

We found that:

1. The top 5 list of cosmetics, food and beverage, personal care cleaning, household goods and electrical appliances industry has a high degree of coincidence with the full category of talent and goods list. This means that the above categories may be the most competitive, but also more difficult for new anchors to seize the market.

2. Oriental selection, crazy little brother Yang, big wolf dog Zheng Jianpeng & Yanzhen almost dominate the top 3 in food and beverage industry and gehujiaqing industry. Mr. Dong, crazy little brother Yang and Huang Shengyi occupy the top 3 in the household goods list. Jia Nailiang, a friend and a wolf dog, Zheng Jianpeng & Yanzhen are resident in the list of beauty products, while in the list of electrical appliances, Making friends and flagship stores of various brands have occupied most of the holes.

3. The list of top 10 talents in shoes, boots, bags, clothing and underwear, jewelry, stationery, luxury goods, fresh food, mother and baby pets, luxury goods, agricultural materials and green plants, toys and musical instruments industry rarely duplicate the top 10 of the general list. During this period, many vertical anchors were born.

4 * * Xiaoyuan has been on the top 5 list of shoes, boots, bags and bags industry for three consecutive months. Youyou fairy tale children's wear has been ranked top 2 in the list of mothers, babies and pets from June to August. Boss hugo boss has won the top 1 of luxury goods list for 3 consecutive months.

In the top 5 list of fresh food, green plant agricultural materials, toy musical instruments and watch accessories, most of the anchors appeared were new faces, and the monthly variation was slightly larger.

The list of specific vertical industries is as follows: