Ministry Of Industry And Information Technology: China'S Textile Industry Continues To Strengthen Its Competitiveness And Enhance Its Brand Culture Confidence

On September 14, the Ministry of industry and information technology held the seventh press conference on the theme of "the development of industry and information technology in the new era", with the theme of "promoting the variety, quality and brand creation of consumer goods industry".

At the press conference, he Yaqiong, director general of the Department of consumer goods industry of the Ministry of industry and information technology, introduced the work of promoting the variety, quality and brand creation of consumer goods industry since the 18th National Congress of the Communist Party of China. He pointed out that the consumer goods industry is the most direct and closely integrated industry with the people's lives, and it is China's traditional superior industry and an important livelihood industry, covering people's clothing, food, housing, transportation, transportation, transportation, transportation, food, housing, transportation, transportation, transportation, transportation, transportation, transportation Education, education, medical care and other aspects play an indispensable and important role in meeting consumer demand, stimulating economic growth, ensuring and improving people's livelihood, absorbing social employment, and expanding foreign trade exports. It is the basic plate for building a solid foundation of the real economy. In the past decade, the number of Enterprises above Designated Size in the consumer goods industry has increased by 23.7%, and the number of employees of Enterprises above designated size is about 27 million. The level of intelligent development has been significantly improved. The stability and overall competitiveness of the industrial chain supply chain have continued to increase. There are 150 consumer goods enterprises with a scale of 10 billion in China, and the export volume of light industry and textile accounts for more than 30% of the world. With the increasing number of innovative products such as wearable intelligent devices and functional clothing, personalized customization mode has been widely promoted. The consistency of clothing, household appliances, shoes and other fields with international standards has reached 95%. Sports shoes, bicycles and beauty products are not only popular in China, but also become overseas "hot items". The recognition of "Guochao" brand by the people has been significantly improved.

　　 With the continuous expansion of application fields, the industrial competitiveness has been continuously consolidated and improved

Cao Xuejun, a first-class inspector of the Department of consumer goods industry of the Ministry of industry and information technology, said that China is the world's largest textile and clothing producer, exporter and consumer country, with complete industrial chain supporting advantages. Scientific and technological innovation has entered the stage of "parallel and leading" from "following and running together". The transformation of digitalization and greening has been accelerated, and the application fields have been continuously expanded, The industrial competitiveness has been continuously consolidated and improved, specifically in the following four aspects.

　　 First, the strength of scientific and technological innovation continued to increase. The collaborative innovation mechanism of textile industry chain has been continuously improved, and the R & D investment of enterprises has been continuously strengthened. The whole industry has built 2 national level manufacturing innovation centers, 6 national key laboratories, 81 national enterprise technology centers and other innovation institutions. A large number of key technologies have been broken through in the fields of fiber materials, textile equipment and green manufacturing, and the independent and controllable ability of the textile industry chain has been continuously enhanced.

　　 Second, the effect of production mode reform is obvious. The application of digital and green technology has promoted the change of textile production mode. The digital cotton spinning production line has reduced the labor force of ten thousand cotton spindles from 60 to 15. The chemical fiber intelligent factory has realized the whole process digitalization of raw material transportation, process control, automatic winding packaging and storage. A number of green factories and green supply chains have been built, and textile production has been transformed from mass production to personalized flexible production, meeting the needs of small batch, multi variety and timeliness.

　　 Third, the industrial application field has been continuously expanded. It is widely used in other fields such as home use and clothing industry. Industrial textiles are widely used in many fields, such as medical and health, environmental protection, geotechnical construction, aerospace and so on. Industrial textiles such as spacesuit and deep-sea cable play an important role in national key projects. Especially during the period of the new epidemic, the production capacity of industrial textiles such as masks and protective clothing in China expanded rapidly, making an important contribution to the global epidemic prevention and control. In 2021, the processing capacity of industrial textile fiber is 19.35 million tons, nearly double that of 2012, accounting for one third of the total fiber processing capacity.

　　 Fourth, international cooperation has reached a new level. The textile industry actively uses the "belt and road" and RECP mechanisms to build a mutually beneficial and win-win industrial cooperation system and open up diversified markets. In 2021, the total export volume of textiles and clothing reached 315.5 billion US dollars, a record high, accounting for more than 30% of the world's exports of similar products. Since 2012, the textile industry has invested more than 11 billion US dollars, involving chemical fiber, spinning and weaving, clothing and other industrial chain links, strengthening the capacity cooperation with Southeast Asia, Africa and other regions, and establishing a diversified flexible supply chain.

　　 Promote the inheritance and innovation of textile intangible cultural heritage, and promote the construction of original trend brand

In recent years, China's brand building has achieved remarkable results, especially the rise of Guochao brand, which is loved by the majority of consumers. Clothing consumption presents the trend of personalization, differentiation and convenience. The textile industry continues to strengthen brand building, promote mass customization and other new models to meet differentiated consumer demand. Cao Xuejun introduced that with the continuous development of economy and society, the personalized, differentiated and diversified consumption demand of consumers continues to expand, which has become the main trend of consumption upgrading. In order to meet the differentiated consumption demand, the following three aspects are mainly carried out:

　　 One is to develop functional fiber materials. In conjunction with relevant departments in the 12th Five Year Plan, the 13th five year plan and the 14th Five Year Plan period, the chemical fiber development guidelines were continuously formulated and issued to support the development of differentiated, functional and high-performance fibers, to release the trend of fiber popularity in China, and to guide the collaborative innovation of fiber and industrial chain. At present, chemical fiber accounts for more than 85% of the textile materials, including conductive intelligent, ecological antibacterial, functional heat preservation, quick drying and cool feeling Green fiber and other functional fiber materials are competing to be popularized, which enriches consumers' choice of textile functional diversification.

　　 The second is to cultivate new industrial state and new mode. Promote the in-depth application of big data, artificial intelligence, industrial Internet and other information technologies in the textile industry, develop three-dimensional anthropometry and virtual fitting system, textile intelligent design and manufacturing system, promote large-scale personalized customization new mode, subdivide consumption scenarios, and strengthen category innovation. Support enterprises to develop online and offline global marketing, use live broadcast and other means to directly face consumers for accurate promotion, so as to meet consumers' personalized, convenient and diversified consumption needs.

　　 Third, promote the brand building of Guochao. We will continue to carry out the tracking and cultivation of textile and clothing brands, organize pilot demonstration of textile and garment creative design parks, support various regions and industries to hold fashion week, design competition and other activities, promote inheritance and innovation of textile intangible cultural heritage, and enhance brand cultural confidence. At present, domestic textile and clothing consumption is dominated by domestic brands, the proportion of original fashion brand consumption scale in brand consumption is rapidly increasing, and the recognition, reputation and influence of domestic textile and clothing brands continue to increase.

For the next step, Cao Xuejun said that the Ministry of industry and information technology will implement relevant policies and plans, continue to promote collaborative innovation in the industrial chain, accelerate the transformation and upgrading of high-end, digital and green industries, better meet and create new consumption demands, and continuously consolidate and enhance the competitive advantage of the industry. We should focus on the implementation of the "three side" strategy, focus on the development of new industries and meet the needs of the people.

(source: wechat)