The Premiere Of The New Book "Forty Years Of Chinese Men'S Wear (1979-2021)" And "Smart" Men'S Fashion - High End Forum Of Chinese Men'S Wear Culture Was Held In Guangzhou

On March 19, The debut of the new book "Forty Years of Chinese Men's Wear (1979-2021)" and "Smart" Men's Fashion - High end Forum of Chinese Men's Wear Culture It was held in the middle gate of Guangzhou.

The event was co sponsored by the Circulation Branch of China Textile Industry Federation, Guangdong Garment Industry Association, and Wuhan Textile University, and organized by the College of Clothing of Wuhan Textile University, China Men's Wear Advanced Customization Research Center, Guangzhou Cotton International Fashion City, and Guangzhou Zhongmen Gate. It was awarded by China Fashion Designers Association, China Artists Association Clothing Arts Committee Garment Culture Special Committee and Research Institute of China Culture and Arts Development Association, Guangdong Fashion Designers Association, Fujian Fashion Designers Association, Guangdong International Fashion Arts Research Institute, Guangdong Fashion Clothing Industry Economic Research Institute, Zhonghua Group, Dali Silk (Zhejiang) Co., Ltd., Zhongfang Yongjing Investment Co., Ltd., Shenzhen Snoland Clothing Co., Ltd Support from Guangzhou Jinkeli Textile Technology Co., Ltd., Wuhan Textile University Guangzhou Alumni Association, Wuhan Textile University Guangdong Clothing Alumni Association.

Xia Lingmin, Secretary General of China Textile Industry Federation, Zhang Qinghui, President of China Textile Construction Planning Institute, Tian Huiyu, Secretary of the Party Committee of Wuhan Textile University and Second Class Professor, Bu Xiaoqiang, President of Guangdong Garment Industry Association and General Manager of Guangzhou Hongmian International Fashion City, and Lin Ping, Secretary of the Party Committee and Chairman of Dali Silk (Zhejiang) Co., Ltd, Xu Jianhua, Vice President of the Circulation Branch of China Textile Federation, Xu Feng, Deputy Director of the News Center of China Textile Federation and President of Textile and Clothing Weekly, Dai Hong, Vice President of China Fashion Designers Association, Member of the Party Committee and Vice President of Xi'an University of Engineering, Wang Shuiyuan, Secretary General of the Circulation Branch of China Textile Federation, Liu Yueping, Executive President of Guangdong Garment Industry Association, Xiong Zhaofei, director of China Men's Wear Advanced Customization Center and professor of the School of Fashion Design of Wuhan Textile University, Wu Hong, vice chairman of China Fashion Designers Association and doctoral supervisor of the School of Art and Design of Shenzhen University, Wu Haiyan, doctoral supervisor of China Academy of Fine Arts, Xiao Wenling, doctoral supervisor of the School of Fine Arts of Tsinghua University, and Chen Jianhui, doctoral supervisor of the School of Art and Design of Donghua University, Wang Yongjin, Director of the Science and Technology Department of Beijing Institute of Fashion Design, Yuan Rong, Vice President of Shanghai Fashion Industry Association, Vice President of Shanghai Fashion Design Association, Secretary of the General Party Branch of the Continuing Education Industry of Shanghai University of Engineering Technology, Ji Wenbo, President of Guangdong Fashion Designers Association, winner of the "Golden Summit Award" of China's highest fashion design award, President of Guangzhou Fashion Designers Association Deng Zhaoping, winner of the "Golden Summit Award", the highest award of Chinese fashion design, Liu Yong, president of Fujian Fashion Designers Association and winner of the two "Golden Summit Awards", Yang Zhixiong, executive general manager of Guangzhou Zhongdaemun, Zhang Xiaoxiang, president of Zhonghua Group, Xiao Yongping, chairman of Shenzhen Snoland Co., Ltd., You Guokuan, general manager of Guangzhou Jinkeli Textile Technology Co., Ltd. and other leading guests, More than 400 people from clothing brands, clothing designers, clothing colleges, and news media participated in the event.

Forum by Tao Hui, Dean of College of Fashion, Wuhan Textile University host.

　　 Xia Lingmin In his speech, he said that over the past 40 years, China's men's wear industry has developed commendably. This book not only records the development of China's men's wear industry in the past 40 years, but also deeply explores the history and cultural value of China's men's wear culture, showing the huge potential and prospects of China's men's wear industry. At present, standing in the important strategic opportunity period of the transformation of old and new driving forces, the transformation of development mode, and the transformation of consumer demand, we should continue to pay attention to the future development trend of the men's wear industry, pay attention to innovative research and development, improve the brand image, promote the production of high-quality products, enhance the competitiveness of the industry, and promote the high-quality development of China's men's wear industry.

　　 Tian Huiyu In his speech, he said that as the basic consumer goods industry to create a better fashion life, the textile and clothing industry should always take "meeting the people's new expectations for a better life" as the development goal, and accelerate the transformation of the textile and clothing industry from manufacturing to creative industry, fashion industry, green industry, and cultural industry. As the first systematic research work on men's clothing in China, this book has unique historical significance for understanding the life history and ideological history of Chinese men since the reform and opening up 40 years ago, and has important practical significance for accelerating the modernization process of the textile and clothing industry and building a modern and powerful socialist country with strong textile power.

　　 Bu Xiaoqiang In his speech, he said that on May 21, 2018, at the suggestion of Secretary General Xia Lingmin, the circulation branch of China Textile Federation launched the establishment of the China Men's Wear Business Innovation Alliance. As a member unit, Khmer Rouge actively participated in promoting the coordinated development of the national men's wear industry and building the men's wear industry fleet. On the one hand, by discussing the evolution of Chinese men's wear styles and styles since the reform and opening up, it fills the gap in the study of Chinese men's wear history since the reform and opening up, and plays a role in filling the history; On the other hand, by summing up the experience and lessons of the development of men's wear industry since the reform and opening up, we can make better suggestions for the development of China's men's wear industry and promote the construction of China's men's wear culture.

　　 Xia Lingmin, Zhang Qinghui, Tian Huiyu, Bu Xiaoqiang, Lin Ping, Xu Jianhua, Xu Feng, Dai Hong, Wang Shuiyuan, Liu Yueping, Zhang Xiaoxiang and Xiong Zhaofei all came on stage to cut the ribbon for the new book's debut.

　　 Forty Years of Chinese Men's Wear (1979-2021) from Xiong Zhaofei, Bu Xiaoqiang, Zhang Qinghui Jointly prepared, relying on the expert team of China Men's Wear Advanced Customization Research Center, we conducted in-depth research on domestic key men's wear industry clusters and brand enterprises, and sorted out the relationship between the development of China's men's wear industry and political, economic, cultural, social life and other factors since the reform and opening up. It is the first major research work on men's wear in China. Taking the publication of this book as an opportunity, relying on the resource advantages of the Center, we will guide enterprises to apply it to design research and development and brand cultivation, and accelerate the improvement of fashion innovation ability and international competitiveness of the men's clothing industry.

　　 Main logo of "China Men's Wear Advanced Customization Research Center" First release. The center is composed of Wuhan Textile University, Guangzhou Hongmian Group and Zhongfang Yongjing Investment Co., Ltd. It was officially awarded by China Fashion Designers Association in November 2017. The main image and logo of the center were designed by Xue Yanni, a famous visual image designer and the main logo designer of the first Wuhan Fashion Week.

For more than ten years, the Khmer Rouge Group has insisted on continuous investment in the cooperation and exchange of production, education and research. In order to further strengthen school enterprise cooperation, promote talents and transform enterprises, Bu Xiaoqiang was officially appointed as a visiting professor by Wuhan Textile University and Xi'an Engineering University, and Tian Huiyu and Dai Hong issued certificates respectively 。 In the future, relying on the center's resource advantages, we will promote in-depth exchanges and cooperation among talents, enterprises and markets, and strive for more and greater industrial achievements.

Witnessed by the guests, Guangzhou Zhongmen Gate, Guangzhou Cotton Rouge International Fashion City, Xi'an University of Engineering, Wuhan Textile University School enterprise cooperation production teaching research practice base The unveiling ceremony was held. In the future, the Base will give full play to their respective advantages, constantly deepen the connotation of cooperation, actively explore and innovate new modes of school enterprise cooperation, jointly promote talent training and cultivation, and realize mutual benefit and win-win and coordinated development between schools and enterprises.

　　 Xia Lingmin, Tian Huiyu, Bu Xiaoqiang, Dai Hong and Yang Zhixiong jointly inaugurated the university enterprise cooperative industry university research practice base 。 Guangzhou Hongmian International Fashion City - Xi'an Engineering University Teaching and Practice Base, Guangzhou Hongmian Zhongdaemun - Xi'an Engineering University Teaching and Practice Base, Guangzhou Hongmian International Fashion City - Wuhan Textile University Employment and Entrepreneurship Practice Base, Guangzhou Hongmian Zhongdaemun - Wuhan Textile University Employment and Entrepreneurship Practice Base officially landed in Guangzhou.

Wu Hong

　　 "Smart" men are fashionable -- high-end forum of Chinese menswear culture and fashion from Wu Hong host. With the theme of "integration and sharing, cooperation and win-win", this paper focuses on the new problems, challenges and measures faced by the development of men's high-end customization in the post globalization era. Wu Haiyan, Dai Hong A keynote speech was given.

Wu Haiyan

Dai Hong

At present, the constantly changing international and domestic market environment, the business model change brought by new technology, and the consumption mode change brought by the new generation have brought new challenges and development opportunities to the men's clothing industry and market circulation. During the expert dialogue, Wu Hong, Xiao Wenling, Chen Jianhui, Wang Yongjin, Yuan Rong, Ji Wenbo, Liu Yong, Xiao Yongping And other guests, centering on the history and inheritance of men's clothing culture, men's clothing consumer market in the post globalization era, innovation of men's clothing brand design, sustainable design of men's clothing and other topics, jointly discussed men's clothing design innovation and industrial ecological shaping under consumption upgrading.

Be as ingenious as one, and write splendid chapters; Sincere ambition creates legend. The heavy release of China Men's Wear 40 Years (1979-2021) and the holding of this high-end forum have provided rich cultural soil for the development of China's men's wear industry. With the integration and accumulation of resources from colleges, enterprises and industries, a grand development platform has been built, and the future of Chinese men's wear is more promising.

(Source: Textile and Clothing Weekly/Lao Luo)