The White Paper On Scientific And Technological Innovation Of China'S Clothing Industry Was Released, And The Cutting-Edge Intelligent Solutions Of Rookies Were Selected

On March 28, the 2022-2023 White Paper on Scientific and Technological Innovation in China's Clothing Industry was published on China International Clothing Expo (Spring 2023). The white paper was initiated by China Garment Industry Association, Chinese clothing Drafted and compiled by the Scientific Innovation Research Institute. The white paper focuses on new clothing materials, smart clothing, smart marketing, smart research and development, supply chain, smart manufacturing, industrial Internet and other fields in the clothing industry, and interprets the development of scientific and technological innovation in China's clothing industry in many aspects, and analyzes the progress of scientific and technological innovation in detail. Novice, Hailan Home, Shenzhou International, Anta, Qipai and other enterprises were selected into the white paper by virtue of their leading practices in their respective fields.

　　 Figure: 2022-2023 White Paper on Scientific and Technological Innovation in China's Clothing Industry

According to the white paper, Intelligent supply chain It is an indispensable and important link. Garment enterprises must transform from the traditional supply chain facing the order meeting to the hypothesis verification commodity chain facing the store, and from the functional oriented organization to the highly collaborative end-to-end process oriented organization. Looking forward to the future, the white paper details the development status and trend of smart supply chain and smart logistics under DTC mode in the clothing industry, and introduces the full link logistics solution of DTC mode with Cainiao Logistics Technology as an example.

Direct To Consumer The direct to consumer model means that the brand sells goods or services directly to consumers, rather than through traditional retail channels or wholesalers. This model appeared in the 1960s and has now become a business model pursued by major brands. Typical international brands include Nike, Adidas, Allbirds, Barkbox, Panasonic and other international brands. In recent years, there have also been many brands practicing DTC in China, such as Li Ning, Home of Hailan, Perfect Diary, Innovi, Midea and so on.

The white paper believes that the essence of DTC is the change of brand retail model and business model. For brands, on the one hand, DTC mode requires them to face consumers directly Consumer), reduce hierarchy and keep information unblocked; On the other hand, digital to Corporate)。 In this context, the supply chain is facing higher requirements: DTC mode requires the supply chain to have more flexible, transparent, intelligent and collaborative capabilities to meet the personalized needs of consumers and improve customer experience.

In order to help enterprises quickly complete the construction of the supply chain system and gain a leading edge in the market competition, Cainiao, based on years of practical experience, has proposed a full link logistics solution for DTC mode. The white paper shows that based on the trend of DTC business transformation in the clothing industry, Cainiao Logistics Technology has formed a smart supply chain solution for the clothing industry covering enterprise consulting planning, clothing production scenarios, intelligent storage scenarios, logistics transfer scenarios and smart store scenarios.

Take the clothing industry storage scenario as an example, Cainiao Logistics Technology already has leading comprehensive solution capabilities and a large number of case experiences. The white paper shows that smart logistics solutions for rookie storage scenarios rely on rookie self research WCS3.0 The system serves as the automation control platform. As a set of advanced control systems that widely serve the internal warehousing of rookies and the warehousing of external customers, it has accumulated core advantages in terms of scheduling platform, scheduling scale, path planning, and landing practice. Up to now, it has supported more than 100 automated warehouse business operations.

　　 Figure: Cainiao Logistics Technology's solution for the storage of raw materials and finished products

In addition to novices, the white paper also Hailan Home And other excellent cases were analyzed and introduced in detail. Relevant cases are of great significance to enhance the competitiveness of enterprises in the new era, strengthen the construction of industrial innovation system, and create new advantages in industrial competition.