Industry Concern: Analysis Of 2022 Operation Data Of Textile And Clothing Professional Market

In 2022, there will be 854 specialized textile and clothing markets with an area of more than 10000 square meters in China, and the total market turnover will reach 2.13 trillion yuan, down 8.54% year on year; Among them, the total turnover of 44 market business districts monitored by China Textile Federation Circulation Branch was 1385.672 billion yuan, a year-on-year decrease of 5.05%. In 2022, China's textile and clothing professional market will face huge development pressure, and the total scale will decline significantly.

　　 1、 Overall situation

According to the statistics of the circulation branch, in 2022, there will be 854 specialized textile and clothing markets of more than 10000 square meters in China, with a year-on-year decrease of 6.56% in the number of markets; The market operation area reached 72.768 million square meters, down 3.92% year on year; The number of shops in the market was 1.3441 million, down 4.34% year on year; The number of merchants in the market was 1.0882 million, down 4.71% year on year; The total market turnover was 2.13 trillion yuan, down 8.54% year on year.

　　 Total amount and scale. From 2016 to 2020, the number of professional textile and clothing markets, market operation area, number of market shops, and number of market merchants above 10000 square meters in China continued to grow, and the growth rate narrowed year by year. It began to decline in 2021, and continued to decline in 2022. The investment and construction of the industry is more rational, the number of new markets is decreasing year by year, the number of markets such as closing and reloading, closing and closing, and changing business types is increasing, and the total size is declining.

　　 In terms of turnover growth. From 2016 to 2022, the year-on-year growth rate of the total turnover of the professional market was 2.81%, 5.12%, 3.85%, -1.08%, -2.22%, 1.98%, and -8.54%, respectively. Since 2019, the turnover of the professional market has declined for two consecutive years. In 2021, the turnover of the professional market will grow again, and in 2022, the turnover of the professional market will decline significantly.

Table 1 Number and turnover of professional textile and clothing markets from 2016 to 2022

Data source: China Textile Federation Circulation Branch

　　 Operation efficiency. In 2022, the efficiency of shops in the textile and clothing professional market will be 1582500 yuan/shop, a year-on-year decrease of 4.39%; The efficiency of merchants was 1.9546 million yuan/household, down 4.01% year on year; The market efficiency was 29229.77 yuan/m2, down 4.80% year on year.

Table 2 Operating efficiency of textile and clothing professional market from 2016 to 2022

　　 Prosperity. In 2022, the prosperity of professional textile and clothing market managers is basically the same as that of merchants. From the perspective of the boom trend, the professional market experienced a downturn in the whole year, reaching above 50 boom and bust lines in the spring clothing sales peak season in the first half of the year and the summer clothing peak season in the second half of the year respectively; Affected by the epidemic in the fourth quarter, the prosperity index declined significantly. From the annual value, the annual average prosperity index of professional market managers in 2022 is 48.75, and the annual average prosperity index of merchants is 49.21, both of which are below the 50 boom and bust line, with a significant decline compared with 2021, and the prosperity of managers is slightly lower than that of merchants.

Figure 3 Overview of the Year 2022 Prosperity Index

Data source: China Textile Federation Circulation Branch

　　 2、 Structural analysis

From the regional perspective, 515 of the 854 professional markets in the eastern region had a turnover of 1811.998 billion yuan, accounting for 85.19% of the total turnover, down 6.94% year on year. The turnover of 187 markets in the central region was 216.069 billion yuan, accounting for 10.16% of the total turnover, down 15.35% year on year; the turnover of 152 markets in the western region was 98.926 billion yuan, accounting for 4.65% of the total turnover, down 19.67% year on year.

Figure 4 Market share in eastern, central and western regions

Data source: China Textile Federation Circulation Branch

Table 5 Proportion and Growth Rate of Market Turnover in Eastern, Central and Western Regions

From the perspective of category, clothing and raw and surface (auxiliary) materials are the main commodities of China's textile and clothing professional market. There are 602 professional markets that mainly sell clothing and raw and surface (auxiliary) materials, accounting for 70.49% of the total market, and the turnover accounts for 69.21% of the total turnover. Among them, there are 449 professional markets mainly engaged in clothing products, with the highest turnover among all categories, reaching 775.833 billion yuan, accounting for 36.48% of the total turnover, down 17.54% year on year; 153 professional markets mainly engaged in raw materials and surface (auxiliary) materials, with the turnover ranking second, reaching 696.297 billion yuan, accounting for 32.74%, up 0.13% year on year; The professional markets mainly engaged in home textiles and small commodities also achieved positive growth in turnover, among which the growth rate of turnover in the professional markets mainly engaged in small commodities was the highest, up 2.14% year on year; The professional home textile market has made steady progress, up 1.40% year on year; The comprehensive professional market dropped 19.33% year on year; Other professional markets declined 10.60% year on year. Data source: China Textile Federation Circulation Branch

Table 6 Proportion of Market Quantity by Category

Data source: China Textile Federation Circulation Branch

Table 7 Proportion and Growth Rate of Turnover in Various Categories of Markets

Data source: China Textile Federation Circulation Branch

　　 3、 Key monitoring market analysis

From January to December 2022, the total turnover of 44 textile and clothing professional markets (including market groups) monitored by the circulation branch will reach 1385.672 billion yuan, a year-on-year decrease of 5.05%. Among them, the turnover of 12 markets increased year on year, with an average increase of 8.10%; The turnover of 32 markets declined year on year, with an average decline of -18.86%.

　　 （1） Operation efficiency analysis

From the perspective of market operation efficiency, the average operation efficiency of 44 key monitoring markets was 62382.55 yuan/square meter, a year-on-year decrease of 5.05%; The average store efficiency was 4.7729 million yuan/store, a year-on-year decrease of 5.05%.

　　 （2） Analysis of market regional structure

From the perspective of regional structure, from January to December, among the 44 key monitoring markets, the turnover of professional markets in the eastern region was 1238.887 billion yuan, down 3.62% year on year, accounting for 89.40% of the total turnover of professional markets; The turnover of professional markets in the central region was 102.65 billion yuan, down 13.35% year on year, accounting for 7.41% of the total turnover of professional markets; The turnover of professional markets in western China was 44.135 billion yuan, down 16.34% year on year, accounting for 3.19% of the total turnover of professional markets.

Table 8 Proportion and Growth Rate of Turnover of 44 Key Monitored Markets in Eastern, Central and Western Regions

　　 （3） Analysis of circulation hierarchy

From the perspective of circulation level, the 44 key monitoring market units include 26 professional markets of producing areas and 18 professional markets of selling areas. From January to December 2022, the turnover of 26 local markets reached 1258.381 billion yuan, accounting for 90.81% of the total turnover, a year-on-year decrease of 4.32%; The turnover of 18 land selling markets was 127.292 billion yuan, accounting for 9.19% of the total turnover, down 11.75% year on year.

4、 Analysis on the Operation of Textile and Garment Market in 2022

（1） Data analysis

　 1. The total volume of textile and clothing professional market declines

In 2022, the number of professional textile and clothing markets, business area, shops, merchants and turnover of more than 10000 square meters in China will decline comprehensively. The large decline in the size of the total volume is the result of the accumulation of a variety of complex market operations over the years, especially since the epidemic. In recent years, China's textile and clothing professional market has been characterized by excess volume, serious homogeneous competition, many zombie markets, polarization, etc. In the past three years, the epidemic situation, flat channels, new e-commerce economy and other multiple factors resonate and overlap, forming a relatively obvious impact and pressure on the traditional professional market, accelerating the survival of the fittest in the professional market, and reducing the number of new markets, The number of closed markets has increased, and the industry structure has been continuously optimized; The decline in the number and scale of professional markets is an important manifestation of the intensive development of professional markets, which will further force the professional markets to continue to innovate and develop, and adhere to the high-quality development path of structural optimization and level improvement.

　　 2. There is a big difference between the development of the surface materials market and the clothing market

Since the epidemic, the increase in turnover and overall operation of the flour and accessories market have been better than that of the clothing market. The data in 2022 shows that the turnover of the professional market of main clothing products has decreased by 17.54% year on year, and the turnover of the professional market of main raw and surface (auxiliary) materials has increased by 0.13% year on year. It can be seen that, against the background of the overall cold of the industry and the continuous superposition of uncertain factors, the market of surface and auxiliary materials is relatively less impacted and has a stronger ability to resist risks. First, because most of the surface and auxiliary materials markets are place of origin market groups, with strong industrial support, the supply chain structure is stable and more efficient; Second, the overall demand for raw and auxiliary materials in the textile and clothing industry is relatively stable, and the raw and auxiliary materials market is less impacted by channel side changes and consumption mode changes.

　　 3. Relatively stable market operation efficiency

In 2022, the number of professional textile and clothing markets with an area of more than 10000 square meters in China will decline by 6.56% year on year, and the turnover will decline by 8.54% year on year, while the market operation efficiency will decline by 4.80%, which is lower than the decline of the total scale. The fluctuation of market efficiency is relatively small. It can be seen that the professional market industry is undergoing structural adjustment. With the elimination of backward markets, The problem of market homogeneity and product homogeneity brought about by the previous stage of large-scale expansion is being eliminated. On the other hand, the shuffle of China's textile and clothing professional market is still continuing, and the Matthew effect is still obvious. The excellent market and business circle will attract more high-quality resources to gather.

　 4. The leading market group in the eastern region operates steadily

In 2022, the number of professional markets in the eastern region will account for 60.30% of the national total, and the turnover will account for 85.19% of the national total. The decline of turnover will be lower than that of professional markets in the central and western regions. It can be seen that the core position of the eastern region in China's textile and clothing industry is still stable. From the perspective of turnover, the small decline in turnover in the eastern region is due to the steady development of several leading market clusters of 100 billion and 200 billion levels in the eastern region, and the leading cluster is becoming increasingly prominent as the mainstay in China's professional market industry.

（2） The operation pressure of professional market is unprecedented

1. The impact of the epidemic is the core reason for the decline of the total scale

The epidemic situation is the biggest pressure on the operation of China's textile and clothing professional market in 2022, and also the core reason for the decline of the total scale. In the first three quarters of 2022, China's textile and clothing industry has successively faced problems such as periodic shutdown and production stoppage in some regions, and poor logistics operation. In the fourth quarter, with the liberalization of epidemic policy, the turnover of merchants in various markets was blank for nearly two months due to health reasons. The impact of the epidemic directly cut off multiple nodes upstream and downstream of the supply chain of merchants, reduced the smoothness of production and circulation, and disrupted the normal annual production and operation rhythm of merchants. In terms of professional market, the market was greatly affected by the surrounding epidemic and traffic control, and the flow of bulk customers and retail customers decreased sharply; In terms of supply, some production markets are faced with problems such as factory shutdown, skilled workers returning home or being isolated, and failure to deliver goods on schedule; In terms of merchants, due to the inability to recover to the normal business level for a long time, the national textile and clothing professional market has experienced different degrees of loss of merchants and vacancy of shops.

　　 2. Changes in distribution channels are a long-term challenge for professional markets

In recent years, with the deepening of the scientific and technological revolution, the upgrading of the national transportation infrastructure and the growth and development of a new generation of major consumer groups, important and profound changes have taken place in the distribution channels of China's textile and clothing industry, which is a long-term challenge facing China's textile and clothing professional market. The new generation of consumers have more diversified ways of daily leisure. Their consumption habits are fragmented and their consumption channels are online. The outbreak of the epidemic has accelerated the online consumption market. The physical business has been greatly impacted, and the space for layer upon layer distribution has been squeezed. In particular, the intermediate circulation links of clothing and other end products have been greatly compressed, and the pressure on the wholesale business has increased. At the same time, the textile and clothing industry has entered the supply chain battle. A new division of labor in the supply chain is being established. The competitiveness of the functions of the specialized market circulation center is weakening. New core competitiveness and new positioning need to be established.

　　 （3） Innovation highlights

In 2022, the professional textile and clothing markets across the country will face huge business difficulties, and will also stimulate unlimited enthusiasm and vitality for innovation. They will actively explore, dare to take responsibility, and take the initiative to innovate in market positioning, exhibition docking, online offline integration, cross-border trade and other aspects, with constant highlights, and spare no effort to ensure the smooth circulation of textile and clothing circulation.

Professional market seeks new industrial positioning. Guangzhou International Light and Textile City actively responds to the call of the country to restore and expand consumption, and works with the circulation branch to jointly build the "China Textile Fashion Center", making every effort to build a new highland of circulation oriented consumption in the textile industry; Through 18 years of ingenuity polishing and innovation upgrading closely around the rapid change of consumer demand, more than 3000 domestic and foreign auxiliary brand merchants have gathered to display tens of millions of the latest and most fashionable fabrics all the year round to meet the needs of a more diversified, personalized and high-quality consumer market. Now it has developed into the most influential theme mall with both wholesale and retail of auxiliary materials, The annual trading volume of the market exceeds 100 billion yuan; In 2022, a new round of optimization and upgrading will be actively arranged for the new entrance of Guangzhou Cotton Rouge, building a "T11 Fashion Designer Brand Center", holding the Cotton Rouge International Fashion Week X Cloud Fashion Week, creating a creative space with atmosphere, culture, market and trendsetters. The Cotton Rouge International Fashion City will be listed in the second batch of "textile and clothing creative design demonstration parks (platforms) list", Show the trend and fashion taste of the professional market; Guangzhou Baima Garment Market takes "China's leading fashion industry operator" as its development orientation, strives to build a "Baima+" ecosystem, and transforms from a "professional market operator" to a "fashion industry real estate operator"; The Italian French Business Group Hangzhou 9 Italian French Women's Wear Center and Zhuzhou Italian French Fashion Center made their grand appearance to create a one-stop original clothing and apparel complex, promote the brand to continuously upgrade, and inject a steady stream of strong power into the clothing industry; Jiutian Business Management Group has made every effort to build a new future factory, based on the source factory goods and original styles, to accelerate the improvement of the competitiveness of the manufacturing industry, and become the first batch of "energy gathering factory" demonstration units in Hangzhou; Zhongfang Central Garment City invites professional teams to re install and upgrade, realizing transformation and rebirth.

The professional market vigorously promotes the docking of exhibitions. The professional market actively carries out exchange and docking activities such as exhibitions, order fairs, fashion weeks and purchase festivals, Keqiao Textile Expo, China National Light Textile City Peacock Cloud Exhibition, Guangzhou International Light Textile City Surface Accessories Purchase Festival, Haining Home Textile Fabric Art New Product Order Season, Qinghe International Cashmere and Wool Products Fair, Nantong International Home Textile Trade Fair Puyuan Knitting Machinery and Sewing Equipment Exhibition and other industry events were successfully held; Changshu Tianhong Clothing City "Brand Introduction Leading Group" and "Jiangsu Retail Market Alliance Construction Leading Group", cooperation and exchange meeting with Hangzhou Italian French elite buyer team and powerful brand manufacturers; Haicheng held the Guangzhou Textile and Garment Industry Matchmaking Conference to inject new vitality into the development of industry docking and regional economic integration; Zhengzhou Yinji Plaza Winter Shopping Carnival, Oriental Fashion Season · Qingdao Fashion Week, Zhuzhou Lusong Clothing Consumption Festival, Dalang Sweater Festival and other brand activities were successfully held, and the activity of optimizing supply and promoting consumption was constantly promoted.

The professional market promotes the integrated development of online and offline. The professional market promotes online and offline integration and smart logistics construction, develops live broadcast shop exploration, live broadcast sales, e-commerce supply, and private e-commerce, and realizes the diversification of professional market sales channels. Guangzhou International Textile City has built a "5+1" e-commerce basic supporting service system covering all scenes and terminals; Changshu plans to build the "Ten Thousand Ten" project of live broadcast e-commerce; Based on 320 Creative Plaza, Puyuan has built an industrial innovation service complex, built a smart logistics platform, and pushed digital and intelligent construction to a new level; The middle gate of Guangzhou Red Cotton invited big celebrities from South Korea, Guangzhou Shisanhang, and the network of Red Cotton Fashion City to join the live broadcast camp of Fashion Week to master the online traffic password; Yiwu Commodity City focuses on building a comprehensive service platform for the "Rattle Drum" market, an online display and trading platform for "Yiwugou" and a mobile client for "Yicaibao"; Keqiao Textile City promoted the construction of a digital textile city project, held the "Silk Road Keqiao · Covering the World" Central Asia textile special online trade fair, and completed one-on-one connection; Oriental Silk Market builds an e-commerce matrix integrating China Silk Metropolis, Cloud Textile City, Yibu Network and cross-border e-commerce; Jiaxing Zhongchuang Sweaters Boutique Market has built a "Sweaters Exchange" platform to achieve product design matching transactions and wholesale transactions of products and raw and auxiliary materials; Nantong has built a home textile live broadcast ecological industrial park to open up new channels for home textile live broadcast e-commerce; "Digital Hanzheng, trendy new Hanpai" Cloud Fashion Industry Release and New Hanpai Investment Fair, with a new mode of specialization and digitalization to help the transformation and upgrading of Hanpai clothing; Qinghe cashmere market is to build a cashmere product sales platform that combines online and offline "Bairong Hui"; Chaotianmen Grand Finance builds a central warehouse, a collection warehouse, a circulation warehouse and an intelligent logistics mode to realize B2C and B2B omni channel logistics distribution; Shenyang Wu'ai Market builds Wu'ai logistics cloud warehouse to provide "one-stop" services for retail merchants and e-commerce enterprises.

Professional markets actively expand cross-border trade. The continuous epidemic accelerated the trend of global foreign trade and online consumption, and cross-border e-commerce gradually became "disintermediated", and independent stations emerged as a new force; The success of Shein's self built platform mode makes the industry see more possibilities for independent stations; The professional market that has been approved as a pilot of market procurement trade mode will take the layout of overseas markets and the expansion of international channels as a new growth point, continue to make efforts in foreign trade export and achieve breakthrough growth. Yiwu small commodity market seized the western Halloween, Christmas and other sales peak seasons, and expanded export trade volume through a series of measures such as innovative product research and development, optimizing supply chain processes, expanding trade promotion, and improving export efficiency; Changshu held the TikTok cross-border e-commerce live broadcast festival to vigorously develop cross-border e-commerce on the basis of live broadcast e-commerce; "Liaoning Xiliu International Barter Trade Park" is located in the international logistics park, providing a strong logistics support for market procurement trade, achieving an export amount of US $36.173 million, up 64.5% year on year, with gratifying results; At the 14th China ASEAN Financial Cooperation and Development Leaders Forum, DCEs built a price information center and risk management center for China ASEAN financial cooperation under the RCEP framework, and supported Guangxi to build a "bridgehead" for China ASEAN financial cooperation under the RCEP framework.

　　 （4） Industry prediction

In 2023, with the full liberalization of epidemic prevention policies, China's textile and clothing circulation field will comprehensively open a new development stage, continue to forge ahead on the path of transformation, upgrading, innovation and development, and will show three development trends in the future. First, under the guidance of the construction of a unified national market, the professional textile and clothing market will continue to show the operational characteristics of reducing the number, optimizing the structure, and improving the level. High quality resources will further gather in key business districts and markets, and constantly improve the level of intensive development of professional markets; Second, the textile and clothing circulation field will actively grasp the new development opportunities of "industrial innovation, urban renewal, market renewal and subject innovation" under the background of a new round of scientific and technological revolution, grasp the direction of digital, networked and intelligent development, and strengthen the exploration and application of new platforms, new models and new formats, Continue to build a new industrial ecology of "online and offline integration, supply chain coordination and integration of domestic and foreign trade", and realize the new positioning, new path and new value of professional markets; Third, with China's textile and clothing industry entering a new stage of industrial transfer, industrial innovation and industrial upgrading, it will have a profound impact on professional market circulation and regional layout.

(Source: China Textile Federation Circulation Branch)