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Fiber Application Sharing Meeting: Lanjing Awarded Huayuan Yarn Production Global Benchmark Factory To A New Journey

2023/7/28 12:30:00 1

　　 Follow the path, follow the light, and look forward to the future. On July 26, Dezhou Huayuan Ecological Technology Co., Ltd., together with Lanjing Group and China Textile Information Center, held Lanjing Tiansi with the theme of "Follow the Light" in Dezhou Huayuan New Factory ™ Fiber Application Sharing Conference - and the awarding ceremony of Dezhou Huayuan Yarn Production Global Benchmark Factory. Xu Yingxin, Vice President of the China Textile Industry Federation, Dong Kuiyong, President of the China Cotton Textile Industry Association, Yan Yan, Director of the Social Responsibility Office of the China Textile Industry Federation, Secretary of the Party Committee of the China Textile Information Center, Florian Heubrandner, Executive Vice President of the Global Textile Business of Lanjing Group, Ling Ping, Sales Director of the North Textile Business Department of Lanjing Group in China, Nearly 100 guests attended the meeting, including Jing Wenxin, Deputy Secretary and Deputy Director of the Party Leadership Group of the Standing Committee of Dezhou Municipal People's Congress, Chen Xiaoqiang, Deputy Mayor of Dezhou, Zhang Yinzhong, Deputy Secretary of Decheng District Committee and District Chief, Wang Fuhua, Chairman of Huayuan Ecological Technology Co., Ltd., and Li Xiangdong, General Manager of Huayuan Group.

　　 In the face of opportunities and a new future in the era of great change, this grand event, with diversified thinking and the concept of sharing innovation and development, led the tide of the era of green innovation, sought new brightness and new development to promote win-win in the industry, and brought new thinking and enlightenment to the textile industry to open a bright future.

　　 Follow the light——

　　 20 years of progress together

　　 "Since this year, the conflict between Russia and Ukraine, the continuous interest rate increase in the United States, high inflation in major economies and other issues have remained prominent, which has hindered the recovery process of the global economy. In the short term, the recovery of domestic demand is also limited, resulting in greater pressure on industry production and profitability." Xu Yingxin, vice president of the China Textile Industry Federation, delivered a speech. Under the background of continued pressure, The textile industry in China is still full of resilience and vitality. One of the important reasons is that there are high-quality raw material suppliers like Lanjing Group and excellent production enterprises like Dezhou Huayuan in the industry. Based on the common concept, they work together to build a high-quality, sustainable and responsible supply chain industry chain, and set an example for the development of the industry.

　　 "As one of the world's well-known suppliers of recycled cellulose fiber, Lanjing Group, relying on its own product quality, innovation ability and brand value, connects the whole value chain of the textile and clothing industry, and is a model for promoting global industrial cooperation." Xu Yingxin said that Lanjing Group, based on the concept of sustainable development, comprehensively practices the circular economy model ™ The series of products provide raw material support for the differentiation, high-end and green development of China's textile products in terms of product innovation, green and environmental protection. As an important partner of Lanjing, Dezhou Huayuan has also integrated green and innovative genes into the enterprise development philosophy. Since its establishment 20 years ago, it has made continuous breakthroughs in production scale, product research and development, management philosophy and market innovation, and has grown into a leading representative enterprise of differentiated yarns in China's cotton textile industry. Today, when the textile industry practices the concept of green and low-carbon circular development, Dezhou Huayuan also takes the lead in the industry, taking the lead in joining the "30 • 60 China Fashion Brand Climate Innovation Action Carbon Neutralization and Acceleration Plan", planning and implementing low-carbon energy layout, and playing a good leading demonstration effect in the industry.

Li Xiangdong, General Manager of Huayuan Group

　　 The rapid development of Lanjing and Huayuan "flying together" is inseparable from the joint progress and win-win cooperation between the two sides. Li Xiangdong said in his speech that Huayuan and Lanjing have worked closely for nearly 20 years. In the long-term cooperation, Lanjing's innovative spirit, quality awareness, market thinking, and service attitude have also been injected into Huayuan's corporate culture gene, accelerating the growth and development of Huayuan, making Huayuan grow from a 30000 spindle boat to a 700000 spindle differentiated yarn leader with Lanjing fiber as the main raw material. Up to now, Huayuan is one of the spinning enterprises with the most complete application of Lanjing fiber category, the most developed yarn types and the most extensive application scenarios. The flower of Lanjing fiber has produced fruitful results of Huayuan yarn, realizing a win-win situation for Huayuan to serve super users and create brand value.

　　 Florian Heubrandner, executive vice president of global textile business of Lanjing Group, delivered a speech, saying that over the past 20 years, Lanjing and Huayuan have cooperated from product supply to technical support, from product development to market promotion and expansion, and from Tencel ™ Lyocell LF fiber, to the continuous iteration of Tencel ™ Modal, Lanjin ™ Cyclogenic fiber ™， Zero carbon Tencel ™ Modal, Lanjing ™ FR and others have continuously deepened and upgraded over the past 20 years, together providing high-quality and sustainable products for the market, and constantly expanding the business landscape of the two groups.

　　 Follow the light and be proud——

　　 New starting point, cohesive force, climbing the peak bravely

　　 Over the past 20 years, Huayuan Group has been committed to Lanjing Tiansi ™ The application and development of fiber in yarn, and in 2022, with high requirements, high quality, high standards, the world's leading monomer large-scale factory Lanjing Tiansi will be built ™ Fiber - Dezhou Huayuan Yarn Production Factory. The commissioning of the new factory is a milestone of Huayuan Group's high-quality development.

　　 Under the witness of leaders of China Textile Federation, leaders of Dezhou City and partners, Mr. Florian Heubrandner, executive vice president of global textile business of Lanjing Group, and Mr. Wang Fuhua, chairman of Dezhou Huayuan Group, jointly awarded Tiansi to Lanjing ™ Fiber Dezhou Huayuan yarn production global benchmark factory unveiled.

　　 Chen Xiaoqiang, Vice Mayor of Dezhou City, said that the awarding of Huayuan Yarn Production Global Benchmark Factory is highly recognized by the international market and a new starting point for Huayuan to move towards high-end, intelligent and green. Dezhou Municipal Party Committee and Dezhou Municipal Government will, as always, support the development of enterprises, create a market-oriented, legal and international business environment, provide optimal services for the development of enterprises, and strive to create a new highland for the textile industry in the new era.

　　 "I am very proud that the celebration jointly launched with Huayuan reflects our close partnership. Based on the operation and production of Huayuan's new factory, I believe that the cooperation between Lanjing and Huayuan will start a new chapter," said Florian Heubrandner.

　　 Li Xiangdong said that for Huayuan and Lanjing, the unveiling ceremony of the global benchmark factory first reflected the combination of their product concepts and service brand user values, marking the further deepening and consolidation of their strategic cooperation. Secondly, this activity is also a witness to our common pursuit of excellence. It will further strengthen the advantages of both sides in technology research and development, product innovation, market expansion and resource integration to achieve mutual benefit and win-win results and common rapid development.

　　 Xu Yingxin stressed that Lanjing Tiansi ™ The awarding of the global benchmark factory for fiber Huayuan yarn production marks another breakthrough and improvement of Lanjing products in the field of cotton textile production, and also marks another solid step on the road of high-quality development for Lanjing and Dezhou Huayuan. Orchid Tencel ™ The completion of the global benchmark factory for fiber Huayuan yarn production opened a new chapter in the transformation and upgrading of Dezhou Huayuan intelligent manufacturing, and also set a benchmark for high-quality development of the industry.

　　 Focus on the light——

　　 Welcome the future, cooperate, innovate and share excellence

　　 Under the dual circulation strategy of domestic and foreign markets, Lanjing and Huayuan are not only good at seizing opportunities, but also brave in challenges. It also actively creates an innovative model of collaborative development and sharing excellence with industrial chain partners. In order to promote the exchange, exploration, collaboration and innovation of the industrial chain, the keynote speech of this activity deeply analyzed the fashion trend of cutting-edge textile fabrics with diversified thinking, and discussed the Lanjing Tencel ™ Fiber enhances the importance and uniqueness of brand value, and jointly welcomes opportunities and the future with the light of wisdom.

　　 The trend is the direction of enterprise innovation. Li Xiaofei, deputy director of the Fashion Trend Department of China Textile Information Center, made a wonderful sharing with the theme of "Analysis of the Fashion Trend of Chinese Textile Fabrics". Starting from the macro trend, consumers' concern, market concern, product concern, theme color, key style Focus on fabric and other subdivisions, analyze the popular prediction of the future autumn and winter seasons, and provide brand customers with thoughts and inspiration on future popular trends.

　　 As an innovative leader of special cellulose fiber, Lanjing's sustainable corporate strategy has always led the fashion field, providing reference models for enterprises. Li Qi, head of marketing and brand marketing of the textile business department in China of Lanjing Group ™ The value empowerment of the brand is the theme. From the development strategy, core products, carbon neutral solutions, full link empowerment, sustainable fashion future, sustainable demand, brand protection and other dimensions, Lanjing shares how to use excellent products and services to meet market demand at the highest level and achieve sustainable growth.

　　 In order to bring better value empowerment to customers in the industrial chain, Zhang Shourong, Director of the Marketing Department of Dezhou Huayuan Ecological Technology Co., Ltd ™ Fiber -- Construction of yarn super user service system, shared the introduction of Huayuan Enterprise and Tencel ™ Fiber Huayuan yarn super user service construction, aiming at the international leading differentiated yarn design innovation platform, and focusing on Tencel ™ Fiber Huayuan yarn multi category development, multi scene application, together with upstream and downstream partners, the innovative spirit of walking towards light.

　　 Then all participants visited the new exhibition hall of Huayuan and the modern Lanjing Tiansi ™ Fiber Huayuan yarn production global benchmark factory. In the exhibition hall, Huayuan and Lanjing are committed to making the latest products and technologies of sustainable development of the entire textile industry shine. The world-class modern three-tier automated production line in the factory room, with a high degree of intelligence and automation, serves as Tiansi ™ The large-scale and stable production of fiber Huayuan yarn products has created favorable conditions. That is a new starting point for Huayuan in the next 20 years, and it is also a new starting point for Huayuan and Lanjing and other industrial chain partners to collaborate in innovation and share excellence.