Congratulations: The 32Nd Guangdong Fashion Week Successfully Closed

Lingnan clothing is a new fashion. Guangdong Fashion Week handed over the periodic answer to build a world-class advanced textile and clothing industry province. On the evening of September 22, 2023 Guangdong Fashion Week - Autumn with Glory V Purse × Lafaveur Yun wanted to close the big show with the shock release, as well as the award of fashion brand awards, the 23rd Guangdong Top Ten Fashion Designers and other honors.

　　 At 03:03, creative design led the 23rd Guangdong Top Ten Fashion Designers

The eight day fashion agenda once again focused on the industry. Through the eye-catching effect of more than 50 official theme activities such as new product release, brand ordering, fashion exhibitions, economic and trade exchanges, conference forums, trade shows and awards ceremonies, more than 100 enterprises, more than 1000 fashion brands, and more than 200 designers participated in the Guangdong Fashion Week release Pacific Fashion Network, CCTV, Huashu TV, Chinanet, Nanfang+and other platforms have been linked to broadcast dreams. As of the closing day, the whole platform has seen 6220.7w person times, writing an important footnote to the new chapter of high-quality development of the textile and clothing fashion industry in our province.

It is reported that the closing ceremony was specially supported by Guangzhou Zunhui · International Innovation and Exhibition Fair, which is positioned as the Bay Area Jewelry · Fashion Industry Productive Service Industry Cluster. The closing show was held by Glory V Purse × LAFAVEUR wants to present a beautiful appointment, glory V Purse, based on deep insight and bold innovation of consumers' fashion needs, breaks the boundaries of technology and fashion to create a unique wallet folding screen. Every detail is demonstrating the strength of lightweight technology, bringing consumers a new lifestyle, and matching with LAFAVEUR Yunxiang brand "Fantastic Engagement" Rendaz Vous With Chic series clothing, which is luxurious and dazzling, combines elegance with modern style, explores new ways of fashion matching, shows the beauty of elegance, calm, self-confidence and intelligence of urban women, and refreshes aesthetic cognition.

Xu Ni, the third level researcher of the Exchange Office of the Department of Commerce of Guangdong Province, Zhang Hongwei, the deputy director of the Guangzhou Municipal Bureau of Industry and Information Technology, Xu Jianhua, the vice chairman of the circulation branch of the China Textile Industry Federation, Bu Xiaoqiang, the chairman of the Guangdong Garment Industry Association, Ji Wenbo, the chairman of the Guangdong Garment Designers Association, and Liu Yueping, the executive chairman of the Guangdong Garment Industry Association, Huang Ying, executive chairman of Guangdong Fashion Designers Association, Liu Yong, winner of the highest honor "Golden Summit Award" of Chinese fashion design, Ge Weizhi, executive vice general manager of Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., Guan Shumin, honorary chairman of Hong Kong Textile Chamber of Commerce and founder of Yunxiang brand, Wen Danfeng, chief data officer of Guangdong Clothing Industry Association, More than 600 people, including Su Xikun, general manager of business of Zunhui Group, representatives from key clothing markets, industrial clusters and business platforms, representatives from fashion brands, supply chain enterprises, fashion designers, and news media, fashion experts, attended the closing party.

　 Gathering famous enterprises

Domestic products show the right of international discourse

With the continuous enhancement of China's comprehensive national strength and cultural self-confidence, the domestic brand has really ushered in the spring of development. Since 2002, Guangdong Fashion Week, as one of the three major fashion weeks in China, has always been based on the strong industrial foundation of China's largest apparel province and the booming stage of Guangdong Hong Kong Macao Greater Bay Area. By actively integrating online and offline resources, it has gathered many enterprises and famous designers here and launched new products, which ultimately presents a diverse form The publishing platform of "debut, first show, first exhibition" of the fashion industry with rich content is a voice for the spread and promotion of domestic brands.

Jeanswest, a national leisure clothing brand, returns to the public's vision with a new attitude. Through the excavation of Chinese traditional cultural elements, it has performed a wonderful interpretation of the texture and level of clothing, interpreted the classic concept of "brand popularity", and started a new journey of youth in subversion and persistence; The G2000, which is popular among urban professionals with its elegant style of keeping pace with the times and unique brand philosophy, also brings a more versatile, better dressed, and more confident light business young in this autumn's Guangdong Fashion Week Business series, loose tailoring and elastic fabric complement each other, and the simple and modern design concept has great brand recognition; Li Gongmin, founded in 1923, with love as the needle and faith as the thread, has created a classic brand of Chinese time-honored brands with a history of 100 years. At the 100th anniversary celebration, it launched the TIT series of brand fashion, which includes jeans, knitted sweaters The diversified products of the new Chinese style series of LIGOMIN show that China's "time-honored brands" are in their prime.

At the 2023 Guangdong Fashion Famous Brand Enterprise Commendation Conference held during this Fashion Week, a group of 67 enterprises, including "Leading Brand", "Achievement Brand", "Supply Chain Benchmark Brand" and "Digital Quality Service Provider", which are outstanding representatives of Guangdong clothing industry, entered the 2023 Guangdong Fashion Famous Brand Enterprise Project, and set an example to promote their own advantages, Through scientific and technological innovation, management innovation, business model innovation and supply chain collaborative innovation, we will promote the coordinated development of industries and steadily realize the development of branding, specialization, high-end and agglomeration.

　 Exploit regional brands

Quality products show hard strength

The "chain" connects the whole country and aims at the world. As a service platform for the transformation and upgrading of Guangdong garment foreign trade base, Guangdong Fashion Week not only advances with industry enterprises in promoting the brand power of domestic products, but also actively links with important source textile production bases and garment industry clusters in Guangdong and all over the country, enabling all links of the fashion industry chain, In the new development period, it will create favorable conditions for the textile and clothing industry to explore value-added space and enhance the competitiveness of enterprises.

This Fashion Week, Chaozhou Wedding Evening Dresses Base's superior clothing brand exhibition will organically combine traditional fashion embroidery technology with modern technology and modern fashion to show the new charm of fashion and continue to lead the global trend of wedding evening dresses; The brand joint press conference of Xintang National Foreign Trade Transformation and Upgrading Base (textile and clothing) showed the audience a batch of "popular products" with unique design and excellent quality, fully demonstrating the characteristics and advantages of Xintang jeans; Foshan Nanhai Xiqiao Textile Base Famous Brand Joint Exhibition gathers famous brands of "Xiqiao Fabric" to show the technical strength and fashion charm of "Xiqiao Fabric" green weaving with a new weaving show.

The appearance and release of these brand joint exhibitions highlight the global leading advantages of Guangdong's textile and clothing supply chain, lead the upstream and downstream of the industrial chain to upgrade to the development direction of collaborative creation, and are also the in-depth practice of the platform release of the three-year action plan for the high-quality development of Guangzhou's fashion industry cluster when building the clothing industry chain.

In addition to the local textile and clothing industry cluster in Guangdong, Shengze, the silk capital from Jiangsu, also weaves with "Shengze" With the theme of "Flying Guangdong Blossoming", the regional brand trend release and brand static exhibition were held to comprehensively demonstrate the construction achievements of the regional brand of "Shengze Weaving" and the strong strength of the whole industrial chain of Shengze Textile. The two sides "use cloth as a medium" and work together to comprehensively deepen industrial integration, boost Chinese textile and oriental fashion to shine on the global stage, inject surging momentum, and serve to build a new development pattern.

　 Revitalizing the National Tide of Intangible Cultural Heritage

Cultural guidance, integration and innovation

As an innovative industry that embodies cultural creativity, technological progress and changes of the times, fashion has become an important carrier to activate urban culture, refresh brand value and inherit intangible cultural heritage elements. It is also the original mission of Guangdong Fashion Week to tell a good story of intangible cultural heritage fashion brands in the new era.

As an important exhibition platform for the "intangible cultural heritage new manufacturing" project, since the first batch of "Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassadors" was launched, more and more designers, brands and enterprises have been using traditional intangible cultural heritage handicrafts in their design with "clothing" as the medium, And through the stage of Guangdong Fashion Week, let the ancient intangible cultural heritage enter more people's daily life with a more flexible attitude. This Fashion Week is not only an intangible cultural heritage fashion show brought by Mohua, the former ambassador for promoting intangible cultural heritage in textile and clothing, and one of Guangdong's top ten fashion designers, which ingeniously combines Chinese style music performance, Peking Opera facial makeup and brand tie dye clothing; Deng Xionghua, Jiang Xiaoyun, Chen Qiao, Chen Yiran, He Lian, Li Mana, Ding Dang (Zhang Qiuchan), Luo Zhaorong, Cai Biao and other nine people were awarded the honorary title of "the fourth Guangdong textile and clothing intangible heritage promotion ambassador", and through a show with both cultural connotation and market value, Guangdong embroidery (Guangzhou embroidery), Guangdong embroidery (Chaozhou embroidery), Guangdong embroidery (bead embroidery), Yao embroidery, Xiangyun yarn dyeing and finishing skills Intangible cultural heritage projects such as Xiangyun yarn (blank yarn) weaving technology, indigo and indigo dyeing technology, and Dong brocade technology were introduced to the market.

In addition, Kaiserin Kaiqi, the brand of the opening show, takes the "Thousands of Miles of Rivers and Mountains" as inspiration, and uses embroidery technology as a form of expression to integrate it into clothing design, encouraging everyone to pay attention to environmental protection issues; Determined to unite, AMLM, Chilly Sweet Pie, MEXG, Ori Frederiqo and GGA Holiday and other local fashion brands in Guangdong gathered at the special fashion IP "Peanut Intelligence Bureau" of Guangdong Fashion Week at the big explosion night of fashion, which reflects the unique views of Guangdong designers on fashion and national trends through in-depth excavation of outstanding national culture, innovation and inheritance of fashion spirit; Chao advocates that CHAOZHUZHANG brand has re sketched the unique new nostalgia of denim clothing from the process of hanging mill, hole breaking, burn pattern, etc., and combined with laser, digital printing, coating polishing and other new technologies to create the high-tech texture of denim clothing; The original designer brand draws inspiration from all things in nature with its autumn and winter release, and arrives at ordinary daily life and pays homage to romance and beauty through stretched silhouettes, soft touch, harmonious colors, and elegant printing; EIWE2023 The release of the new autumn and winter wedding dress takes fashion and romance as the keynote, absorbs the outline of the traditional wedding dress, and adds innovative techniques in details to meet the modern women's pursuit of fashion and romance as well as their expectations of future life... These independent designers and brands make a collective appearance, or start from classical literature and historical allusions, Or Qianwei thought and traditional aesthetics complement each other, and jointly promote Chinese fashion to the highland led by culture.

　 Shangxin Guangdong Trade

All channels stimulate consumption channels

In the 14th Five Year Plan, fashion consumption, as a new type of consumption, together with information consumption and digital consumption, is included in the measures to comprehensively promote consumption. As an important part of the national cotton textile consumption season and Guangdong clothing and apparel consumption promotion activities, this Fashion Week will include "promoting consumption" in the agenda of the first show activities. On the opening day, the original clothing brands from Guangzhou Baima clothing market together with Yuexiu Sino Hong Kong Leather City presented a "rise" ·2023 White Horse × The joint release show of Chinese and Hong Kong original brands "shows the new style of the professional market, and with the unique design style of the release brand, it brings its own topic flow, and successfully goes out of the circle.

In addition, the fashion source, 2023 Guangzhou Baima Garment Purchasing Festival and three special activities of "marginal leap and fashion integration" will bring more personalized clothing luggage brands that take into account the market and creativity to the public, promote Guangzhou fashion consumption to radiate new vitality, and promote high-quality Guangzhou goods to go to the country and the world.

It is worth mentioning that during this Fashion Week, the Organizing Committee also specially cooperated with mainstream e-commerce platforms such as Taobao Tmall, Tiaoyin, and Fasthand to carry out online exhibition and sales series activities of "Guangdong Trade · Cloud Shopping Fashion Week", women's clothing launching activities in autumn and winter, and fast fashion dress ceremonies, and launch brands and Guangdong Clothing Industry Association The member enterprises of Guangdong Fashion Designers Association have new autumn and winter products and high-quality goods, and create a new consumption mode of shopping at the same frequency in the show, which can help brands and enterprises gain new business opportunities nationwide while improving the goodwill and influence of businesses. In the end, the online section of Guangdong Fashion Week has accumulated more than 300 million visitors, and the transaction amount has exceeded 1 billion yuan.

　　 Guangdong Fashion Week × Interview at the live studio of Guangshi Bay Area

Whether it is the same frequency resonance with professional markets or the in-depth cooperation with mainstream e-commerce platforms; Whether it is the dream linkage with major live broadcast platforms, or the two-way rush with release agencies, brands and designers, Guangdong Fashion Week shows the determination to empower the industry for the commercial landing of fashion brands, and create a fashion culture consumption atmosphere closer to young consumer groups for the construction of fashion Guangdong highlights Guangzhou as an international fashion city.

2023 Guangdong Fashion Week - the end of autumn is the end and the beginning of a new history. Let's meet 2024 Guangdong Fashion Week Spring (the 33rd) to witness the next peak of the fashion industry!

　 2023 Guangdong Fashion Week Autumn (32nd) Awards List

　　 The 23rd Guangdong Top Ten Fashion Designers

Zhang Rong, Zhang Yiyi, Xu Wenhao, Li Xin, Liu Jiaxin, Huang Guodong, Huang Yonghao, Du Yunqi, Jiang Shuqian, Zeng Fulong, Hu Lihua, Guan Shumin

　　 Fashion Awards

Gulf Fashion Award: Guan Shumin Sharon

Regional brand award: Shengze

Trend New Material Design Co creation Award: YIWAY-XLAB New Product Manufacturing Bureau

Original design brand base: Guangzhou Baima Clothing Market

Original brand innovation base: Yuexiu · Zhonggang Leather City

Industry Promotion Award: Guangzhou Textile Import and Export Group Co., Ltd

Outstanding Promotion Award for Intangible Cultural Heritage of Textile and Clothing: Guangzhou International Textile City

Incubation platform for original designers: Guangzhou East Gate

　　 Fashion Brand Award

Fashion Golden Tripod Award: Kaiserin

High fashion brand award: Songdaoqi ® Matsushimasaki

High fashion brand award: Lafaveur Yunxiang

Leading brand of business and leisure: G2000

Fashion and leisure brand award: Jeanswest

Pioneer design brand award: determined to unite

Pioneer Design Brand Award: MOHUA Mohua

Pioneer Design Brand Award: MEXG

Fashion Design Brand Award: CHAOZHUZHANG Fashion Proposition

Fashion Design Brand Award: Eiwe

Fashion Design Brand Award: GGAHoldaye

Innovation Brand Award: Indigo Pattern

Innovation brand award: Li Gongmin

Original design brand award: its use

Original Design Brand Award: DMDT

Brand quality service award: Quancheng Clothing

　　 Specify Partner

Official designated machine: Glory V Purse

Official designated logistics partner: JD Logistics

E-commerce partner: Diaoyin E-commerce

Strategic cooperation platform: fast fashion, fast e-commerce

Business partner: Zhuguang Haizhu New Town

　 　 Designated lining brand: Shenghong lining

Designated textile and clothing inspection and testing organization: Guangfang Testing

Designated fashion trend publishing agency: POP Trend&Guangzhou Set Boundary

Designated smart retail solution provider: Hengkang Technology

Deep partner: Lingxiu (Guangzhou) Brand Operation Management Co., Ltd

Deep partner: PCLADY Pacific Fashion Network

Designated liquor: Qiandao

Designated tea brand: Chabaidao

Skin care brand designated by model: Zhu Rongyan

Designated wine: Zhu Jiangshan "not old berry wine"