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The 19Th Asian Games Was Held Grandly, And Textile Fashion And Technology Demonstrated The Strength Of The Industry

2023/9/25 19:53:00 162

Asian Games

The 19th Asian Games is being held in Hangzhou. At this Asian Games, many elements of "Chinese design" and "Chinese brand" shine among them, fully demonstrating the development achievements and innovation strength of China's textile industry.

Chinese Costume Aesthetics Tells "Chinese Story"

The opening ceremony of the Asian Games is divided into three chapters: the first chapter is "National Style and Elegant Rhyme", the second chapter is "Qiantang Tide" and the second chapter is "Walk Together". The clothing design, which includes the beauty of traditional culture and fashion expression, has attracted many Chinese and foreign audiences. Professor Chu Yan, professor of Beijing Institute of Fashion Technology and president of the New Era China Academy of Aesthetics, undertook the clothing design work of the opening "national style elegance". The design absorbs the cultural and aesthetic elements of Song Dynasty, integrates the typical regional symbols and images of Zhejiang, such as the ten scenic spots of Hangzhou West Lake, and carries out inheritance and innovative design. The perfect combination of exquisite dress design and high-tech ground screen image reflects the charm and aesthetic style of Chinese romance and natural elegance. Through the exquisite performance of actors, sports and culture, science and technology, art are integrated to create an art feast and tell the story of "Chinese beauty" in the new era.

The clothing is gradually dyed to form a warm, jade like, green and green color with earth yellow. The skirt is huge, and the long trailing tail follows the trend. The lines are smooth and rhythmic, just like the waves of the tide and the ups and downs of mountains. The landscape pattern of the skirt is also interspersed with pavilion and tree patterns made by 3D composite technology, forming a layered three-dimensional image of Song Dynasty's beautiful landscape.

The costume design is consistent with the opening ceremony performance, which takes "water" as the key element in series, and echoes the theme of "rising tide in Asia", reflecting the harmonious integration of China, Asia and the world in the new era. At the same time, it deeply matches the prominent concept of "green water and green mountains" at the opening ceremony, highlighting the beauty of ecology, humanity and sports.

At the opening ceremony of the 19th Asian Games, there were 19 sets of 37 costumes designed by Ding Jie, the chief designer of the opening costumes of the 19th Asian Games in Hangzhou. Ding Jie showed the jade cong element of Liangzhu culture, Qiantang River tide and West Lake water element, and Internet technology element in the series design. Through inspiration elements, scientific and technological processes, R&D fabrics, original design patterns, ingenious ideas and mutual integration, we have created boutique clothes full of Hangzhou charm and water town charm.

The costume design of the flag raiser and flag protector adopts the outline design of the Chinese tunic suit, and uses the line drawing technique to draw lines to reflect the overlapping landscape effect of Hangzhou, echoing the beauty of the whole performance. In the clothing design for the flag bearer of each delegation, Ding Jie made the 3D overlooking effect of the West Lake three-dimensional, and at the same time reflected the design concept of intelligent and environmental protection. Ding Jie has made this design three-dimensional, and at the same time, it reflects the design concept of intelligent environmental protection.

The dress worn by the Chinese sports delegation at the opening ceremony is called "Xingyao", which was designed by He Yang, a professor of Beijing Institute of Fashion Technology. The dress is mainly blue and white, which collides with the daydream of shining stars and symbolizes the sports spirit of stars. Professor He Yang introduced that blue and white porcelain, peony and other elements were integrated into the design of men's dress and tie and women's dress and skirt, which not only combined Chinese and foreign elements, but also demonstrated the strong charm of Chinese culture. Peony is the national flower of China. The intertwined peony pattern from blue and white porcelain is selected as the visual source, which has Chinese unique aesthetic quality and interest. It combines Chinese traditional culture and art with sports style, reflecting the coexistence of multiple cultures.

Chinese style design and manufacturing set off the highlight moment

At the Asian Games, textile fashion elements also attracted people's attention at the highlight of the gold medal presentation.

The award-winning clothes of the Chinese delegation for this Asian Games are from Anta Group. The reporter of China Textile News learned from Anta Group that the design of the award-winning clothes continues the prototype of the Olympic award-winning clothes, with the classic "Chinese" character structure and white artistic conception as the main colors, highlighting the oriental aesthetics. The design team of China Academy of Fine Arts took "Qiantang Tide" as the graphic origin, combined with Hangzhou embroidery technology, to present the design concept of "standing on the tide". The award-winning clothing fabric highlights four features: more ice feeling, more breathable, lighter weight, and more comfortable. The Q-max value of the fabric's contact cool feeling reaches 0.27, while the permeability is increased by 25%, and the lightweight weight is reduced by 12%. In the process of garment production and processing, great attention is paid to carbon reduction. Recycled nylon is used as raw material, and the carbon emission is only 50% of that of ordinary nylon.

The award-winning shoes adopt the water ripple element of standing up to the tide bravely, and at the same time, they also incorporate Hangzhou characteristic cultural signs such as the Three Ponds Printing the Moon, Su Causeway Spring Dawn, Lei Feng Sunset, etc., which stand on the vamp under the outline of golden string silk.

The design of etiquette clothing for the Hangzhou Asian Games was led by Wu Haiyan, professor and doctoral supervisor of the China Academy of Fine Arts. The theme of ceremonial clothing design is "clouds, clouds and clouds". The color comes from the Asian Games color "rainbow purple, laurel yellow, ink white, lake and mountain green". The upper part is a hand-painted picture from the "West Lake era" to the "Qianjiang era", and the lower part of the lines are also quite meaningful. "These superimposed, interspersed and undulating lines contain 'three roads'. The surging wave road of money tide, the track of Asian Games competition, and the track of urban development reflect the style of big country gowns and the unique oriental charm," Wu Haiyan said.

In order to fully demonstrate the design concept of the award ceremony clothing in the production, Shaoxing Boya Clothing Co., Ltd. (hereinafter referred to as "Boya Clothing") repeatedly experimented, using digital technology and combining manual skills, and striving to present the most perfect ready-made clothing effect. Li Yajian, the founder of Boya Garments, introduced that the dress fabric is made of specially designated yarn interwoven with silk and rayon, which is hygroscopic and breathable. The high-tech exquisite weaving jacquard forms a gorgeous and beautiful pattern, and the uniqueness of traditional hand-painted technology highlights the immersion and halo dyeing of color and water, so as to achieve a unique artistic effect of clothing.

Qi Hexian, the head of Boya clothing brand operation, introduced that the cutting process used intelligent three-dimensional cutting with laser projection, and the process of the whole dress was quite complex. After repeated adjustments by the team, the final result was satisfactory. In addition to digital empowerment, there are also many traditional handicrafts, including patterns hand-painted by some craftsmen after garment production.

The medal ribbon was made by Hangzhou Mastery Silk Culture Co., Ltd. (hereinafter referred to as "Mastery") with ingenuity. After the 2008 Beijing Olympic Games and 2022 Beijing Winter Olympic Games, Mastery has once again provided customized services for silk medal ribbons for international sports events. The company has specially developed a new fabric, "Asian Games Brocade", which uses 100% 6A grade mulberry silk as raw material. The standard of weft slant is far higher than the national standard, which greatly retains the luster and beauty of traditional jacquard. It is worth mentioning that under the support of the GBART digital green printing and dyeing core technology newly developed by Mastery, the production process of the Asian Games ribbon is almost zero carbon and zero sewage discharge, fully demonstrating the green and low-carbon concept.

Strong supply chain to ensure the event

In order to ensure the high quality and timely delivery of a large number of clothing and related products required for the event, the textile industry cluster enterprises represented by Zhejiang have made full use of the scientific and technological achievements of industrial innovation, as well as the powerful industrial chain supporting and processing capabilities.

At the beginning of this year, Boya Garments won the bid for more than 1000 sets of awards ceremonial clothing and flag raiser clothing for the Hangzhou Asian Games and the Asian Paralympic Games. Later, it won the bid to produce more than 20000 sets of Hangzhou volunteer clothing and nearly 4000 sets of Shaoxing volunteer clothing.

Shaoxing Kaiqi Textile Clothing Co., Ltd. produced volunteer clothing for the 19th Asian Games in Hangzhou, including 40000 sets in Hangzhou and more than 4000 sets in Shaoxing. The factory managed by Shen Ping, the general manager of the company, has undertaken most of the volunteer clothing in the Asian Games cities, including more than 30000 sets of Hangzhou Asian Games city volunteer clothing, more than 2000 sets of Hangzhou Asian Paralympic Games city volunteer clothing and more than 4000 sets of Shaoxing Asian Games city volunteer clothing. This batch of Asian Games city volunteer clothing is made of polyester fabric with the function of moisture absorption and quick drying. Relying on the close cooperation of suppliers who cooperate with the company all the year round, the company timely coordinated the supply chain, and finally completed the order task with high quality in advance under the condition of compressed delivery cycle.

Zhejiang Dewei Technology Co., Ltd. (hereinafter referred to as "Dewei Technology") is a world-famous sports and outdoor sports fabric supplier. It once supplied 600000 sets of sportswear fabrics for torch bearers for the Beijing Olympic Games and more than 30000 pieces (sets) of clothing fabrics for athletes and staff of the Beijing Winter Olympic Games. Dewei Technology has cooperated with Anta again, becoming the only knitting fabric enterprise in Zhejiang Province that provides sportswear for the Chinese team of the Hangzhou Asian Games. In the first half of last year, Dewei Technology received the demand from Anta Company and jointly developed the sportswear for the Hangzhou Asian Games. Before the end of the year, Dewei Technology handed over the samples of the series of clothing fabrics designed and developed to customers. Since the beginning of the new year, Anta has selected fabrics, and Dewei Technology immediately put them into production. "The fabrics involved are mainly the award-winning clothes, knitting sports suits, training suits, etc. of Hangzhou Asian Games athletes," said Hu Xiaochun, head of Anta business in Dewei Technology Marketing Center.

Shaoxing Qianyong Textile Co., Ltd. (hereinafter referred to as "Qianyong Textile") also has its own hard core strength. Qianyong Textile, as a small giant enterprise specializing in specialty and novelty in Zhejiang Province, has occupied 80% of the global market share in the nylon digital printing segment.

The unique "functional nylon fabric digital jet printing technology" of this textile enterprise, which has won orders for the Beijing Winter Olympic Games and the Beijing Winter Paralympic Games, has also been successfully selected as one of the ten typical cases of the new model and new business form of Zhejiang textile industry in 2022. In order to prepare for the Asian Games this year, the company has set up a special "Asian Games Production Line", adding 9 production lines to the fabric production of the uniforms of the national team of the Hangzhou Asian Games. Xiao Xingshui, the general manager of the company, said that the company will use the exclusive nylon digital direct injection printing technology on the uniforms of the Hangzhou Asian Games.

"The printing software and nano ink that we independently developed and adapted to the equipment and nozzle greatly improved the printing fineness and color brightness, and could successfully print ink wash, 3D three-dimensional and other effects on functional fabrics, so as to meet the process aesthetic requirements of the Hangzhou Asian Games. Moreover, the sewage discharge accounted for only 1/10 of the ordinary round screen flat screen printing, and the water consumption was reduced by more than 90%." Xiao Xingshui said.

Sports socks worn by torchbearers, runners, volunteers and staff of the Asian Games are made by Zhejiang Meikan Clothing Co., Ltd. The company was selected by the sports brand 361 ° this time, and undertook nearly 200000 pairs of sports socks orders for the Asian Games. The company weaves 32 pieces of Xinjiang cotton as raw materials, and strives to make every pair of socks exquisite. Pan Xinming, chairman of the company, said that these socks are mainly yellow, orange and cyan, which are bright and fashionable. In order to make the product better show the gradient color effect required by the design, the company repeatedly dyed the sample test, and finally cooperated with the tie dyeing factory to achieve the ideal process effect. After a special finishing process, these socks also have the functions of moisture absorption and sweat elimination, breathability, bacteriostasis, etc. They are soft and comfortable to wear and meet the quality standards of sports socks for sports events.

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