Puyuan Town, Tongxiang City: High-Quality Knitting Fashion Town

Puyuan, out of the circle again!

From December 6 to 7, the 2023 Annual Celebration of Zhizu GQ was successfully held in Puyuan Fashion Ancient Town, Tongxiang City, Jiaxing, making the town once again set off a fashion trend. When the GQ Annual Celebration of Zhizu meets the fashionable ancient town of Puyuan, it collides with the current cultural context in the cultural style of thousands of years, which makes us find more possibilities for fashion expression.

Life is all over the scenery. In March of this year, Puyuan Fashion Ancient Town, which has been protected and developed for nine years, unveiled its mystery. With various blockbuster activities held here, it not only attracted tourists, but also improved the overall reputation and competitiveness of Puyuan Knitting Fashion Town. In the blend of the past and the present, the integration of culture and tourism is shining new brilliance, the sweater industry has gradually completed the replacement of the old and the new, and 200000 Puyuan people have led a "new life".

　　 New charm of the ancient town: life is all over the scenery

Entering the fashionable ancient town of Puyuan, stone bridges reflect the water, pavilions stand in rows, ancient ginkgo trees are still tall and straight, and the charm of Jiangnan can be seen everywhere in residential alleys.

There are many ancient towns in the south of the Yangtze River. What's the difference between Puyuan, a fashionable ancient town that has been polished for many years?

"Fashion Puyuan · Music Weekend" activity was successfully held in Puyuan Fashion Ancient Town.

The town answers with practice. From April 10 to 16 this year, 2023 China Puyuan Fashion Week will be held in the ancient town. The first large-scale fashion event will show us the "two-way travel" between the ancient town and the fashion industry.

As Liu Fang, the chief director of the digital show, said, "The theme of the show is called 'rebirth'. We welcome Puyuan Fashion Week in spring, which is a new start. We hope to bring the young and fashionable lifestyle to our friends across the country."

At this Fashion Week, 14 diversified brands, 6 artists in the field of music and dance, 2 fashion and cross-border art performances, 6 designer brand shows, 6 local enterprise shows, the 15th International Fashion Color Conference and the 2nd Silver Dot Award Ceremony, etc. were unveiled one after another.

A fashionable feast opened the prelude to the "rebirth" of the ancient town. Relying on new scenes, new consumption, new experience and other diversified business forms, Puyuan Fashion Ancient Town integrates fashion, trend, art, life and other elements, and is committed to becoming a "popular brand" pursued by consumers.

From November 18 to 19 this year, the "Fashion Puyuan · Music Weekend" activity was successfully held in the fashionable ancient town of Puyuan. The concert moved the stage to the chessboard streets and alleys, and placed it in the small bridges, flowing water, carved beams and painted buildings, so that the audience can enjoy the atmosphere of the music festival, enjoy the charming scenery of the fashionable ancient town, and embrace music and self wholeheartedly.

Life is all over the scenery. Puyuan Fashion Ancient Town's interpretation of "fashion" does not stop at the difference of landscape, but constructs a new and diversified life field based on the landscape, so that the Jiangnan water culture and the new trend can grow in the ancient town. Wandering in the chessboard streets and alleys, you will find that there are not only immersive experience space, coffee and tea drinking space, intangible cultural heritage manual interaction, but also Kousha Chaoshi Boutique Department Store, theme art exhibitions and fashion shows... Fashion, trend, art, life and other creative ideas are organically integrated into the ancient town, bringing a new fashion experience and holiday space.

It is this young and fashionable "micro vacation" mode that attracts young people to integrate. In this winter, in addition to concerts, fashion activities such as "Stove Weekend", "Happy Lantern Festival", "Street Percussion" and "New Year Party" will arrive as scheduled, which will endow the ancient town with fashion vitality.

It is understood that since Puyuan Fashion Ancient Town was officially put into operation this year, large-scale activities such as Puyuan Fashion Week, the 91st International Woolen Textile Conference, Dithering Creator Conference, Puyuan International Knitting Art Festival and so on have been held in succession, opening scenes of dialogue between modern fashion and the ancient town with a thousand years of history. At present, Puyuan Fashion Ancient Town Scenic Spot has received more than 500000 tourists in total, and the maximum daily tourist reception is nearly 20000.

   Industry renaissance: new generation entrepreneurs stand in the "C" position  

Puyuan enjoys the reputation of "Sunrise 10000 pieces of silk, Jiahe a huge town". Since the reform and opening up, the town has woven a sweater kingdom with a single yarn. Seven out of every ten sweaters in the world come from Puyuan. From January to November this year, the cumulative trading volume of Puyuan sweater market reached 120.85 billion yuan.

Today, with the accelerated development of the industry, the replacement of new and old enterprises has also been completed at an accelerated pace. Many new generation entrepreneurs have reached the "C" position. They are good at innovation, strong in technical transformation, and understand marketing.

Founded in 1998, Zhejiang Qianqiu Knitted Garments Co., Ltd. has grown into a well-known fashion four season women's wear brand with advanced knitting as its core product and independent design. Now, Gao Luntong takes over from her parents as the general manager of the company. First, she takes back the operation agency right of the company's network platform marketing, and then she settles down to do two things, one is to design and produce clothes well, and the other is to tell brand stories well.

For this reason, Gao Luntong is also paying attention to the high-quality short videos of the Tiaoyin platform, learning the creation skills and storytelling ability. This year's Tiaoyin Creator Conference held in Puyuan Fashion Ancient Town has taught her a lot of dry goods, and she has also strengthened her direction, "With the help of the Internet, build a stable brand core, focus on building brand familiarity and online and offline consistency, so that consumers can remember products."

In addition to the self exploration of the new generation of entrepreneurs, Puyuan Town has also strengthened the education and training of new generation entrepreneurs, taking the "New Enterprise Zhiyuan" brand as a starting point, promoting the inheritance, entrepreneurship and innovation, networking and interaction of the new generation of entrepreneurs, helping the "new generation" to thrive and gathering the wisdom of young entrepreneurs.

Tongxiang Puyuan Chamber of Commerce inaugural meeting.

Focus on platform empowerment, and stimulate the progressive force of "inheritance and takeover". Puyuan Town actively builds a platform for new generation entrepreneurs to learn from each other and work together for progress and development. Among the members of the group of Puyuan Town Chamber of Commerce established in June this year, two vice presidents were held by new generation entrepreneurs, accounting for 28.5%. On this basis, the new generation branch of Puyuan Town Chamber of Commerce was set up synchronously to let the new generation entrepreneurs inherit the fine tradition of thinking about the source and being rich and virtuous from their parents. The branch has one president and four vice presidents, and strives to become a medium for communication, information sharing, resource exchange, and strong power cooperation. In addition, Puyuan Town has also implemented the "youth training plan", actively cultivating the second generation of inheritance and succession through the form of old leading new, and gradually establishing the entrepreneurial talent reserve echelon. At present, the new generation of entrepreneurial talent pool has reserved more than 30 people.

Focus on pro government and business, and activate the development vitality of "entrepreneurship and innovation". Focusing on the development needs of enterprises, Puyuan Town regularly organizes the "Consultation Meeting between the Government and Enterprises with a Clear Heart" to visit the new generation of entrepreneurs and actively respond to the concerns of enterprises. Focusing on the development of the sweater industry chain, we organized the new generation of entrepreneurs to participate in the work of the government center and the featured activities. During this year's Puyuan Fashion Week, six local fashion brands and 14 international brands of Puyuan were in perfect harmony. Among them, the three brand shows, Fiber Platinum - Plain Shoes, Holy Land Europe - Translation, and Saint Nair - Jane Ziyou, were all planned by the new generation of entrepreneurs. In addition, Shen Wei was also awarded the "Most Beautiful Young Tongshang", and Xu Chengkai and Zhang Jialun were awarded the "Digital Pioneer" award by Tongxiang New Generation (Youth) Entrepreneurs Entrepreneurship Association.

Focus on friendship and interaction, and show the era responsibility of "overall thinking". In June this year, Puyuan Town organized more than 10 members of the Association of New Generation Entrepreneurs to enter Zhejiang Huayou Holding Group Co., Ltd., and carried out the second phase of "New Travel Notes" themed activities to learn the business philosophy and business model of enterprises and effectively strengthen the overall awareness of new generation entrepreneurs. In July, we also organized the new generation of entrepreneurs to participate in the salon of "youth set sail to pursue dreams and the future" to share experience in studying abroad and entrepreneurship. With the help of Li Feng, a new generation of entrepreneurs from Yike, we also successfully held the 31st "Meijing · Yike Cup" basketball summer league tournament.

   New look of the town: a new picture of a beautiful town  

"Beauty" is the essence of Puyuan's soul. When the word "Pu" is divided into four parts, you can see the beauty of water, people and industry in Puyuan. The beauty of water is the beauty of environment, the beauty of people is the beauty of humanity, the beauty of life and the beauty of governance, and the beauty of industry is the beauty of industry. Focusing on the "five beauty" layout, Puyuan adheres to the concept of "planning first, people-oriented, fashion smart manufacturing, cultural empowerment, and smart governance", and has written the beautiful changes of this fashionable ancient town with struggle.

The countryside has a new look. Tea table, dining table, sofa, locker... Walking into the home of Zhu Peixing, a villager in Xinlian Village, the pieces of Chinese style hardwood furniture attracted people's attention. They were all made by Zhu Peixing. The exquisite craftsmanship and exquisite workmanship make people wonder. Looking at the wide and clean asphalt roads, the clean and pleasant green environment, and the comfortable villas, Zhu Peixing also sighed with emotion: "Today's life is thriving, better than the city!"

It is understood that since it was designated as the demonstration site of the "two new" project in Puyuan Town in 2009, Xinlian Village has been committed to building a clean, livable, beautiful and harmonious modern residential area for farmers. With the completion of cultural auditorium, cultural square and other facilities in the village, the cultural life of villagers has become rich and colorful, It has become a model of new rural construction in Zhejiang Province and a model of "beautiful countryside" in Tongxiang City.

The celebration of the 2023 Chinese Farmers' Harvest Festival in Tongxiang was held in the paddy field show in Hongqiyang Village.

Colorful countryside attracts visitors. On October 29 of this year, the celebration of the 2023 Chinese Farmers' Harvest Festival in Tongxiang was held at the paddy field show in Hongqiyang Village. The paddy field was used as the show ground, and the ridge of the field was used as the T platform. The models dressed in original design costumes came out of the paddy field plank road, winning cheers and attracting tourists from surrounding citizens to punch in.

The magnificent picture scroll of "A thousand gold ripples from rice and beans" is in front of us. The relevant person in charge of Puyuan Town said that today, Puyuan has formed three distinctive agricultural industries of grain and oil, grape and aquatic products, built a "granary in northern Zhejiang" of 31200 mu, carried out comprehensive land consolidation in seven villages, including Hongqiyang and Xingang, promoted the construction of high standard farmland, cultivated healthy soil, and created a "ten thousand mu square" green grain field, with a grain planting area of 48000 mu in the town. As the golden card of Puyuan, the fine grape of sunshine rose has an average income of 45000 yuan per mu. The total output of "Macrobrachium rosenbergii" in Xindongcun Boutique Aquatic Products Park is 750000 jin/year, the total output value is 18 million yuan, and the average benefit per mu is 10000 yuan.

Global tourism is becoming possible. With the provincial canal modern agricultural park as the center, in combination with "micro transformation and fine upgrading", Puyuan Town has cultivated and expanded eco-tourism, rural services and other industries, built leisure farms such as Xiangzi Bay and Blog, built cultural and tourism attractions such as future ideal villages, fir forest tribes, and beautiful rural boutiques, accelerated the creation of scenic villages, and achieved full coverage of A-level scenic villages, And agricultural activities such as rural harvest festival and grape festival have been held for many consecutive years.

A few days ago, Jiaxing announced 20 practical observation points of common prosperity and modernization basic units, and Puyuan Town was selected as a provincial model town of beautiful urban node. "In the early stage, according to the relevant requirements of a modern and beautiful town, we invited industry experts to conduct a comprehensive physical examination of our town by collecting social conditions and public opinions, monitoring the dynamic process, analyzing and recording information, etc." Luo Guoliang, head of Puyuan Town, said that according to the medical examination report of the town, traffic, public service, industry, etc. will be targeted to improve, Centering on the development orientation of "East Tongxiang Fashion Vitality Characteristic Area", and guided by building "International Knitting Fashion Town", build a modern and beautiful town with Puyuan's recognition. (Song Binbin, Yang Chenjianzhong) (Picture provided by the People's Government of Puyuan Town, Tongxiang City)

(Source: Zhejiang Daily)