Leading The Avant-Garde Fashion Trend: Romantic Poetry Of Fashion Week
AW24 China International Fashion Week takes "Fu" as the theme, leading the avant-garde fashion trend. The full cultural emotion converges into endless humanistic care, and the artistic aesthetics and technological innovation condense the beauty of the industry of the achievements. Follow nature to pursue the freedom of life, and pay tribute to workers.
DAY 6
Shangshan, Chen Lishan
Follow the way of nature, and become the most important meaning in the beauty of life. The best is the best. The best people are like water. Water is good at nourishing all things without competing with them, reflecting the core values of sustainable development of Shangshan brand. The works are made of pure natural products such as silk and cashmere; The main theme is the pure and soft colors of the sea, blue sky and natural things; Based on the meticulous craftsmanship spirit. It is committed to the perfect integration of high-end natural high-quality fabrics and fine craftsmanship. It defines the new noble's dress style with sensibility, luxury and elegance, and immortal spirit.
Inspired by the "ten mile winter wind", Shangshan's clothing this season combines natural elements to show the mystery and charm of nature. The innovative spirit of the fashion industry makes the collision between nature and fashion more interesting and eye-catching. The delicate and new interpretation of women who combine hardness and softness, exquisite details and flexibility, overlapping charming layers, dazzling zircon and pearl and handmade natural materials superimposed design, self-confident posture flickering to create some clear lines of elegance. The inspiration of the ten mile winter wind comes from the exploration of the intersection of winter mountain inspiration and elegant fashion. Standing in the cold winter wind, a sense of strength is nurtured in calm, freedom is awakened, interpretation is made by heart, and the whole show presents the beauty of dream and luxury with a grand visual feast.
Follow the way of nature and become the beauty of life
Never forget your original intention, you can always have it. Everything comes from love. Designer Sun Yao Nancy always treats every customized work with her love for fashion design. She has traveled to and from home and abroad for many times. In the process of measuring the world with her feet, she also uses her eyes to enrich her knowledge. She skillfully combines western culture with eastern aesthetics to create a unique style customized by the "Nancy Sun" brand. Virgo's character makes Nancy pursue perfection in design and production in every work creation process. Since the establishment of the brand, the designer Sun Yao has insisted on the use of full manual customization technology, and every stitch has its own temperature. Nancy Sun's "New Chinese Light and Luxury Dress" application scenario is life oriented, bringing clothes with new Chinese symbols and exquisite wearing experience into the taste of Chinese life.
The theme of this season, "Ode to Luoshen · Encounter", presents the double imagination of the beauty of Luoshen and the elegant son of Cao Zhi in this series of works, conveying the yearning for beautiful love and life. Combining the romantic delicacy of modern urban women with the mysterious imagination of Chinese classical mythology, it reflects the unique poetic and romantic flavor of the East. This season's design presents the beauty of Fu in this series of works, which also represents that design conveys a yearning for a better life.
Never forget why you started, and your mission can be accomplished.
Shandong Japan
Dishang Tooling DSSYON is committed to building an international first-class Chinese national tooling brand. It has a real-time grasp of the global front-line tooling trends and in-depth understanding of customers. Starting from the actual needs of users, it creates a full scene solution for professional tooling with a sense of fashion, practicality, functionality and aesthetics. Deshang Tooling Group, relying on the international advantages of the Deshang Group, has designed 600000 clothing styles for customers every year by linking more than 4000 surface and auxiliary material manufacturers around the world, bringing together more than 100 design studios and thousands of excellent designers, and using advanced 3D digital design technology. This forward-looking design concept and digital innovation means make Dieshang Tooling unique in the tooling industry.
In the 2024 autumn and winter series of China International Fashion Week, Dishang tooling brand release&the 2024 Dishang new product release conference takes "light chasing" as the theme, and highlights the three series of "twilight", "morning light" and "peace light". On the way of chasing light, we pay homage to every worker without asking who we are. Dishang Tooling Group strictly selects high-performance protective fabrics, starts from a pure state, organically combines fashion aesthetics and human care, and connects clothing and workers with deeper feelings to provide better wearing experience for workers in all walks of life.
Photic
Shandong Japan
Founded in 1999, Tambor has always focused on scene based functional clothing, constantly researching the needs and pain points of users in different scenes, integrating hard core technology and high-quality performance into daily wear in function, and pursuing the expression of simple lines and practical details in design. Tambor insists on making unremitting efforts in the field of functional clothing, new technology, new technology and new design, and guarding every scene exploration of users with professional high quality.
"Light" is the source of all things. With "light" as the theme, Tambor kicked off the 2024 outdoor functional clothing. Following the brand's outdoor philosophy and mountain aesthetics, Tambor creates scenes around outdoor sports, jungle, ice and snow. Hard core technology and practical sense of diverse wearing coexist, redefining the new trend of outdoor. The scene of this season's show is dominated by industrial colors, adding sunshine colors such as warm sun orange and sunshine color, which symbolize love, nourish all things, embrace the natural charm, convey the outdoor sensory experience, and present a unique fashion show for the audience.
Let's get the sunshine together
PNJ brand is engraved with the spirit of confident, fearless and courageous baseball. It will always be based on the younger generation, stay at the forefront of the times, deliver the attitude of life and continue to build the classic legend of baseball for generations of young consumers! To create a popular American lifestyle sports brand, with a strong baseball culture as the background, street fashion and trend culture as the elements, through the unique lifestyle shaping, to create a professional high-quality product experience for the trendy youth, and to deliver a warm blooded, fearless and confident human ecology.
In the 2024 autumn and winter China International Fashion Week, PNJ will take "ON THE WAY" as the theme, perfectly present the light and luxurious minimalist style of life and fashion in the show, integrate the detailed design elements, and create the exclusive PNJ Athflow style. Even if life is simple and unadorned, we can create infinite splendor on the road.
ON THE WAY
MAGGIE MA was founded by brand designer Ma Jingsi. Since its development, MAGGIE MA has become a Chinese fashion brand favored by many women. MAGGIE MA has been passing on the "power of women's core", which means that women can exude confidence from the inside out and have a free, tenacious and brave heart in any situation.
MAGGIE MA this season takes Holy Scale as the theme, and the inspiration is mainly from the female monster of Jibaro, which is extremely exotic and wild in the publicity atmosphere. It presents women's mysterious and intelligent beauty and future urban style, nourishes this season's sexy and unrestrained, neat and free, wild, free and firm between flexibility.
Holy Scale, the power of female core
Shandong Japan
Nanshan Zhishang, a leading enterprise in the high-end wool worsted fabric industry and a leader in the garment customization industry, adheres to the sustainable development concept of "fashion, science and technology, green, and humanity", and constantly interprets the fashion trend of the world's latest fabrics, Explore the fashion development path of wool worsted industry. Double chain drive coordinated development, the field of new fiber materials continued to increase, 3600 tons of ultra-high molecular weight polyethylene project was put into production, and 80000 tons of high-performance differential nylon filament project was steadily promoted. Nanshan Zhishang is actively building a diversified product matrix, accelerating the strategic layout of new materials, keeping pace with the pulse of the times, highlighting the industrial vitality, and achieving a new model of wool worsted fabrics and clothing.
The theme of this season's products is "harmony", which resonates with nature, deconstructs oriental philosophy with fashion, and condenses Chinese charm with wisdom. Nanshan Zhishang expands the multi scene application of worsted wool and defines the new trend of worsted wool from multiple dimensions such as performance technology, process fabric, design and research and development. The natural treasures such as wool, cashmere and silk are selected as raw materials. The scientific and technological strength and unique technology endow Nanshan fabric with full style and rich layers, with a simple and luxurious atmosphere. Excellent quality and high-quality tailoring create a textured ceiling, create an elegant style, and find a more comfortable and appropriate expression for the complicated daily commute.
Extremely simple, luxurious and elegant style
Shandong Japan
Valley Youth was jointly founded by fashion designers and landscape designers. English VALLEYOUTH is the combination of VALLEY and YOUTH. The representative design style of the valley focuses on natural elements and takes life perception as the design starting point; Teenagers are a kind of original intention to explore new things and love clothes with an independent attitude and the spirit of pursuing freedom.
The theme of the Valley Youth 24 Autumn and Winter series is "the youth of shepherd", which highlights the "nomadic nation" element in the style of the Valley Youth brand. The whole series revolves around the story told in the novel "The Fantastic Journey of the Sheep Youth". In the novel, the scenery, events and characters encountered by the shepherd boy in the process of looking for dreams and wealth are taken as the inspiration source, and the designer's own growth experience is combined to express his perception of life with clothing as the carrier.
A young shepherd
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