Zhejiang Tongxiang Tudian Textile And Garment Industry Speeds Up To The Fashion Track

Textile and clothing has always been a traditional competitive industry in Tudian Town, Tongxiang City, Jiaxing, Zhejiang Province. How to revitalize the "old industry"? In recent years, Tudian Town has led many textile and clothing enterprises to upgrade into the fashion industry with the empowerment of "digitalization, marketization and branding", and fostered a number of leading and driving enterprises in the industry, such as Starmar, Juppel, Hengqi, Hongqi, Faradio and Longqi. At present, there are 58 fashion industry enterprises in the town, realizing an output value of 7.54 billion yuan.

   Small town men's clothing hit the national mall

Recently, Tongxiang Jazpal Direct Shopping Center, located in Tudian Industrial Park, ushered in the anniversary celebration, with a daily passenger flow of nearly 1000 people, many of whom came from Shanghai, Hangzhou, Zhoushan and other places.

Established in 1992, the company was formerly known as Tongxiang Yixing Woolen Sweater Factory. After experiencing the development from market wholesale business to brand ODM mode business, Jia Weiping, the "helmsman" of Jazeera Piper, deeply realized that if enterprises want to "break out of the tight encirclement" in the future clothing industry, they must go out of a differentiated path.

In 2007, Jazpal acquired the "LONDA Lundema" brand, and then introduced the Italian luxury brand "MANGANO Mangalon" in 2012 to layout the brand retail business, forming a new situation of mutual assistance and interactive development between the factory business department and the brand business department. At present, Jazpal, which has two major brands, has more than 200 stores in major shopping malls in China, and has entered into shopping malls such as Xi'an SKP, Hangzhou Building, Shanghai Babaiban, and has become the leader of Tudian Town's boutique men's wear enterprises.

On the track of high-quality men's wear category, through deep insight into market demand and target consumer groups, Tudian has found its own way for many garment enterprises. With a stable and strong raw material supply capacity, Xingma Knitting has become a licensed manufacturer of brands including Ordos, Bienlefen, Beverly Paul, Dikoni, Luca Dillon, etc. Faradio Garments has obtained the exclusive authorization for the online production and sales of men's wear series products of the French "Mengtejiao" brand.

   "Smart" Creation Remodeling to Catch Fashion Flow

Since this year, Zhejiang Dongqi Textile Group Co., Ltd., located in Tudian Town, is a knitting clothing design and production enterprise. This year, the "new Chinese style" knitting series independently researched, developed and produced by the enterprise "blazed out", and several spring and summer styles continued to supplement orders.

Quickly grasp the "new Chinese style+knitting" industry "wind", East Enterprise relies on an efficient, fast and complete production service chain. In recent years, East Enterprise has deeply integrated digital technology into every link from R&D to production: designers use 3D software modeling technology to quickly design and modify; The system automatically arranges the production plan of each category and tracks the progress in real time; Every link from raw material warehousing to garment ex warehouse can be traced to meet the strict requirements of customers for delivery date.

Entering the three-dimensional intelligent warehouse of Dongqi, you can intuitively feel the efficiency of digital change. At present, in the face of hundreds of models in each quarter, based on 10 colors of each model, Qu Zhongjie, the assistant general manager, has calculated that it will take at least 4 to 5 minutes to find a garment accurately if it is selected manually, and the four-way car relying on the intelligent storage system can not only shorten the time of selecting a garment to 1 minute, but also almost avoid wrong selection.

At present, Tudian textile industry is making continuous efforts to reshape new competitive advantages with digitalization. In the first quarter of 2024, the digital economic output value of Tudian Town will reach 60.73 million yuan, a year-on-year increase of 15.3%, and the digital economic investment will reach 84.98 million yuan, a year-on-year increase of 44.2%. Tudian Town Government has also made every effort to promote the digital transformation and upgrading of the fashion industry by improving policies, encouraging enterprises to open up the digital management channels of the industry upstream and downstream, and realizing the deep integration and development of "digital+fashion". (Yang Zhengbang, Shen Mengting, Wang Tianyi/Tudian Town Government of Wentongxiang City/photo provided)

(Source: Tudian Town Government, Tongxiang City)