Market News: Functional Fabrics Are Favored By The Market

The hot summer weather this year "hastened" the clothing fabric business. A recent visit to the China Light Textile City United Market in Keqiao District, Shaoxing City, Zhejiang Province found that a large number of cloth merchants aimed at "cool economy" and developed functional fabrics such as cool feeling, quick drying, mosquito repellent and sunscreen, which were favored by the summer market.

A sample of sunscreen fabric was displayed in front of a lattice shop in the United Market of China Textile City. Nape cyanine photography

Sun proof clothes are a must in summer. Since this year, textile fabrics with sunscreen function have become the hot cakes in the market.

I like the sun screen clothing market in summer. Three years ago, Junina, the head of the lattice shop of "Zhanhuang Textile", focused on making sun screen fabrics. When she was interviewed, she said that as people's pursuit of beauty became higher and higher, the business of sunscreen fabrics became better and better, and there were many hot days this summer. The sales of sunscreen fabrics in the first seven months increased by about 20% year on year.

"In the past, sunscreen fabrics were mainly coated and airtight. Now customers not only require fabrics with high sunscreen index, but also want fabrics with breathable, mosquito resistant and cool features, as well as beautiful flower shapes." Junina said that in order to adapt to the market trend, the team increased research and development investment and independently designed and launched 15 sunscreen fabrics, "This year we have developed six sunscreen fabrics, making full preparations for expanding the market next year."

China Textile City is the world's largest textile distribution center, operating more than 500000 kinds of textiles. Among them, more than 1300 merchants in the United Market are mainly engaged in garment fabrics. The survey found that making a roll of clothing fabric functional is not only the demand of the market, but also the transformation direction of many cloth merchants.

Cloth merchants finish temperature controlled fabrics with dynamic temperature regulation technology. Nape cyanine photography

In the "Jiayi Textile" exhibition hall, men's shirt fabrics and sample clothes were hung. The father of Hong Yuheng, the person in charge, has worked in the textile industry for more than 30 years. As a second generation of "post-90s" cloth merchants, Hong Yuheng has targeted the sub field of summer men's shirts, developed and launched nearly 100 functional fabrics such as quick drying, temperature control, deodorization, and cooperated with many high-end brands of men's clothing in China.

"It looks like an ordinary garment fabric, but there are many 'black technologies' behind it." Hong Yuheng said, for example, this Modal fabric has added some temperature control technology. When the body feels hot, this technology will promote the emission of excess heat and sweat evaporation of the human body to achieve the cooling effect.

He also said that thanks to the rich functional fabrics, the company's sales in the first half of this year increased by about 30% year on year. "Now we have received orders for next summer.".

In the joint market of China Textile City, businesses display sample clothes made of bamboo fiber fabrics. Nape cyanine photography

Among the popular summer fabrics, green and environment-friendly fabrics are also loved by wholesalers.

Entering the "Dongna Textile" exhibition hall, Li Yanyan, the person in charge, was busy docking fabric orders for the current season and next year. When interviewed, Li Yanyan introduced that the company has been deeply involved in the textile industry for more than 20 years. In 2009, the company began to transform and specialize in natural bamboo fiber fabrics, and the market sales increased year by year.

"Summer bamboo fiber fabrics have been popular since this spring, and have been receiving orders until now. The sales volume in the first July of this year increased by about 15% year on year." Li Yanyan said that natural bamboo fibers have soft, antibacterial, wrinkle resistant, UV resistant and degradable functional characteristics, which are not only suitable for business shirts, but also for women's clothing, children's clothing, dresses, etc., with a wide range of applicability.

With the concept of green and low-carbon deeply rooted in the hearts of the people, the market for environmentally friendly and biodegradable fabrics is also growing, showing a trend of diversification. Li Yanyan said that people used to choose traditional colors such as white and black, but now they prefer colored or textured fabrics. Now it has launched more than 60 categories of bamboo fiber fabrics to adapt to the changes in market aesthetics.

(Source: China News Network)