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How To Integrate "Love" Into The Design Of SS25 China International Fashion Week

2024/9/6 17:59:00 72

　　 On September 5, 2024, Long Manchen AM/JASMINE made a magnificent debut in China International Fashion Week at 798 · 751 Park, 79 cans.

　　 The brand name AM is composed of the first letter of the manager's name and the daughter's English name (JASMINE). It has been ten years since the brand was founded. After experiencing the transformation of mother's identity, Liang Chen, the head of the brand, has integrated more love between parents and children into the design. Liang Chen is not only a brand designer, but also the manager of the modeling company. As a model, she majored in fashion director and pop music. She was born with a passion for design and was keen on researching fashion and aesthetics. As a model, she is well aware of fashion trends; As a director, she is familiar with the design of dance structure; As a musician, she understands the importance of combining music with the show; As a mother, she knows how to integrate "love" into design.

　　 The Spring/Summer 2025 series released this time is based on the core concept of "open end", which is also the beginning of the brand's debut on the international stage since its inception. This release uses a large number of sequins, gold beads, hot drills and other handicrafts, making it more artistic expression; Strong silhouettes and neutral and restrained colors make daily wear elegant and determined with strong personal style; Behind the high level visible to the naked eye, in fact, it is expensive exquisite fabric for support; Bright and bold, fresh and healing colors, and more attention to the clever balance between elements.

　　 Long Manchen AM/JASMINE's clothing seems to be the portrayal of the designer himself: natural and straightforward, elegant and calm, more publicity than minimalism, more "smart" than Laoqian, everyone can easily wear it with a "sense of high matching", both inside and outside, rigid and soft.

　　 The designer always insists that "fashion is not sharp, its strength is not collision, but tolerance, uncompromising, and disobedience." Instead of over exaggerating the design in pursuit of novelty, the designer integrates various elements with an inclusive attitude, instead of drifting with the tide, it can form a unique and lasting charm style.

　　 Brand clothing pursues low-key luxury, elegant and classic style, with neutral colors such as black, white and gray as the main colors; Pay attention to quality, the clothing design is extremely simple and atmospheric, and the stiff and stylish suit fabric is used to ensure comfort without losing texture and durability. Long Manchen AM/JASMINE is not an ordinary fashion brand. The brand knows that fashion is the fusion expression of people's internal feelings and external image, and aims to show the unique fashion attitude of contemporary people through fashion.

　　 There is a very special series in this show - children's series. This series is unique. It deeply digs and highlights the self memory of childhood in the hearts of contemporary youth.

　　 Nowadays, many contemporary young people seem mature and stable on the outside, but there is a child living in the heart of everyone. He can be wild, full of endless vitality and passion; It may also be witty, clever and eccentric, which can always bring unexpected surprises; It may also be cute, innocent and innocent, which makes people happy; Or mischievous, full of curiosity and exploration of the world.

　　 Aurora Chen, Stella Li, Gloria Qiu, Claire Chen, Ethan Chen, Julia Zhu, Amy Zhang, and Allen Chen and other outstanding young models, by virtue of their wonderful performances, vividly show the important stages in different periods of childhood, youth and youth life. Through their subtle body movements, flexible posture and unique stage charm, they presented the audience with the fresh childhood soul under the mature appearance, and let the audience deeply feel the innocence and innocence hidden behind the maturity.

　　 Long Manchen AM/JASMINE knows that fashion is not just an external decoration for people, but a profound expression, a perfect combination of internal feelings and external images. The goal of the brand is not only to design and produce beautiful clothes, but also to fully present the unique fashion attitude of contemporary people with the help of fashion.