How To Use Technology To Improve The Efficiency Of Omni Channel Retail In The O2O Era? Footwear Retail Industry Or Give The Answer

The annual "Double 11" e-commerce war is coming. In the face of increasingly fierce commercial competition, "Double 11" has not only been limited to online channels, but also has become a necessary strategy for most brands. In these major sales festivals, in addition to the focus of services, products and activities, return and exchange of goods is also the key to determine the final outcome of the activities. Many visionary retail brands have already begun to cooperate with Volumetal and other new brands Retail technology Enterprise cooperation, using 3D scanning technology, big data algorithm, intelligent AI and terminal equipment, will create a better user experience online and offline, and further improve retail efficiency. As a shoe industry with serious return and replacement problems, it is the first to try to apply Volumetal FitTech ™ Increase brand service. As one of the pioneers of new retail technology, Volumetal has pointed out a practical way for the retail industry in the future.

As retailers face increasingly fierce competition and stricter profit margins, the efficiency of omni channel retail operations is more important than ever before. Modern retail business has become more and more complex. Retailers need to expand customers and increase access to new customers to meet shoppers' expectations for convenient shopping. In this environment, how should brands use technology to improve the efficiency of omni channel retail? The following may give you an answer.

　　 Give offline stores a new role

In the retail industry, offline physical stores can still generate about 83% of revenue, but their role in omni channel commerce is changing: physical stores are becoming the center connecting customers' shopping trips in the digital era, and they need to be seamlessly and efficiently integrated with other omni channel operations. In order to achieve this goal, retailers are focusing on innovation to optimize store operations. In an interview with IDC, about 62% of retailers regard the combination of store operations and digitalization as a priority in the next two years.

Therefore, Offline retail New technologies play a crucial role in achieving these goals. It helps retailers understand customers more deeply in omni channel operations, improve operational efficiency and optimize experience. The digitalization of physical stores and their connection with other omni channel operations have generated a large number of customers and operational data. If they can be effectively used, they can significantly improve the operational effect and customer shopping experience: such technologies as virtual fitting combine artificial intelligence (AI), machine learning (ML) and computer vision to help consumers find suitable products, Help retailers collect and analyze customer data to improve operational efficiency and seamlessly connect online and offline shopping experiences. In store technology can also help store staff improve service level and customer satisfaction by providing them with suggestions suitable for consumers in real time. According to a recent study by IDC, 38% of retailers are implementing digitally authorized store association technology to improve store operation and shopping experience.

Nevertheless, according to a recent survey by IDC, 20% of retailers said that their major problem was their inability to gain insight into the meaning of data and the business opportunities contained therein. The weak ability of data insight and analysis is the key to their retail efficiency, so it is also very important to select experienced technical solution partners.

　 Optimize retail technology and improve omni channel experience

In store technology is an important tool for retailers to deeply understand customers, improve operational efficiency and optimize experience. Retailers can improve operational efficiency and provide a seamless omni channel customer experience by leveraging data and implementing store related technologies for digital authorization.

Athlete's, an omni channel retail brand operating in Australia and New Zealand Foot, for example, has improved its omni channel operation and customer shopping experience through Volumetal's 3D foot scanner technology. The company has about 145 offline franchised stores in Australia and New Zealand. The brand has added Volumetric services in the stores to collect customer data and enhance the omni channel customer experience, and combines online and offline operations through the network. With this technology, store staff can provide consumers who buy shoes with more valuable personalized customer service. Volumetal can provide consumers with shoe styles and size recommendations that are suitable for their feet, greatly reducing the number of times and time for trial wear, and improving sales efficiency. The result of optimized operation is very significant: more than 90% of consumers have purchased the shoes recommended by 3D foot scanner.

According to industry data, the omni channel operation efficiency of retailers using Volumetric services has significantly improved, which has a positive impact on data indicators, including sales growth of 20% to 30%, and a drop in return rate of more than 20%.

Spend the right money to do big things: five key points to consider when using technology

The application of new retail technology will inevitably mean increased investment, but considering the long-term impact and positive benefits on retail operations, this investment is worth it. At the same time, when using retail technology, paying attention to the following key points can help you make more effective use of resources:

● Use in store technology to optimize experience, improve operational efficiency, and better understand customers in the omni channel shopping journey

● Use AI shoe recommendation technology to collect and analyze customer data, strengthen operations, and effectively connect online and offline shopping experiences

● Implement digital sales assistance technology to improve Store operation Efficiency, for example, recommend products suitable for consumers according to the store's real-time inventory, which can improve service level and customer satisfaction

● Use a large amount of customer and operational data generated by the digitalization of physical stores and their links with other omni channel operations to gain consumer insight and make data-driven decisions

　　● In the digital era, as the role of physical stores gradually changes to the customer's brand shopping experience center, focusing on optimizing store operations, ensuring that the consumer experience is always seamless and smooth from patronage to purchase to after-sales.

● By adopting these strategies, retailers can achieve efficient and smooth omni channel operation, improve profitability, and meet the expectations of consumers who are increasingly picky about quality and shopping experience.

　 VOLUMENTAL, leader of retail technology solutions in the new era

Making shoes fit is the ultimate goal of all shoe retail brands, in order to design and develop comfortable Shoes The measurement data of product and foot shape is an important basis. However, the reality of shoe development in the past is that most shoe brands know little about the foot shape information of target customers. In recent years, Lululemon, Fleet Feet and other well-known shoe brands and retailers have introduced VOLUMENTAL 3D foot scanning technology in shoe R&D and retail channels. Collect customer foot shape 3D Scanning data and integrating big data to assist sales are becoming necessary in the new retail business model. Not only that, the brand also uses AI intelligent technology, uses big data to develop shoes that are more comfortable and suitable for feet, and recommends personalized styles that are more suitable for personal feet for customers to improve customer satisfaction, reduce the return rate, and create new growth opportunities for shoe retail.

VOLUMENTAL is the world's leading 3D foot scanning technology expert, whose FitTech ™ It is a first-class retail comfort technology, which can recommend comfortable shoes and sizes for each pair of feet. At present, more than 50 million foot scans have been collected in the world, together with New Balance, Red Wing, Fleet Feet and other brands have cooperated and are providing excellent services to more than 90 retailers/brands in the world. The brand firmly believes that fit is not a size; it’s a Feeling (feel comfortable enough without size limit).

VOLUMENTAL recommends products through data endorsement. On average, VOLUMENTAL in store scanners can reduce product returns by 18% and increase sales by 20%. VOLUMENTAL believes that for brands and retailers with truly forward-looking thinking, comfortable fit is a fundamental competitive advantage - its products currently provide services to consumers in more than 3000 stores in more than 55 countries. Facts have proved that shoe brands and retailers also agree with this view and continue to optimize brand sales philosophy to provide customers with personalized comfortable shoes.

You can visit the official website or follow the official WeChat: VOLUMENTAL to learn more about shoe retail solutions.