Designer Hu Sheguang "EXIST - Existence": The Sound Of Hard Metal Reshapes The Rebel Totem

On March 22, 2025, when the classic soundtrack of the movie 007 pierced the darkness, the designer Hu Sheguang turned the T stage of 2025AW Beijing Fashion Week into a montage studio in the viewfinder of a century old fashion house. With a big show that contained the existentialism storm, she broke the inherent shackles of fashion on women, and forged a "gentle bullet" with a checkered suit suit and a buttock wrapped fishtail skirt, It breaks through the iron walls of traditional gender narrative.

Hu Sheguang, a fashion designer who has been playing with fashion for 30 years, this season incarnated as "fashion longitude and latitude destroyer", breaking the gender quadrant of "Hu's checkered war gown", with androgynous aesthetics, positioning the self longitude and latitude coordinates of women in the new era, and rewriting the 2025 law of fashion power.

　　 [Fashion deconstruction of time and space stitchers]

"EXIST Existence" designer Hu Sheguang deconstructed the deadly charm of Bang girls into mobile gender symbols. "The real Bang girls are never supporting actors of male heroes, but directors in their own movies." Hu Sheguang said in an interview.

Ties and bow ties with strong gender definitions appear in the look of the show in the form of suits. At the same time, the buttock wrap skirt with female elements and lace stacking and curve drawing is added. The stiff mesh is perfectly integrated into the shape. The 2025 fashion does not need a black or white gender tag, and the flowing quality itself is the essence of avant-garde fashion.

In 1995, the suits of the early generation were transformed into asexual armor. In 2005, the controversial rainbow patterns were milled to match colors in the season show. In 2015, the deconstruction "broken patterns" became the prologue of existentialism. In 2025, the designer Hu Sheguang focused on "EXIST" from the perspective of fashion director- The deconstruction of the existing "Gaoding" series is not a simple fabric reconstruction, but a focus in the century old fashion house.

　　 [The sound of hard metal reshapes the fashion rebel totem]

Checkers have never been the heritage of British nobles, but the rebellious code of national fashion. This season's "EXIST - Existence" itself is a spiritual rebel declaration of women's fashion. The internationally renowned DJ Kitchen, a special guest performer, was released at the scene with the rhythm of the times and the atmosphere of light and shadow alternating, which was highly popular throughout the show; The exaggerated sunglasses with a unique sense of design become the armor of the independent personality of oriental women, and the flexible female fashion edge cannot be hidden under the plaid suit battle gown.

Designer Hu Sheguang invited Ms. Maggie Yao, the eyewear designer in the United States and the principal of MYD fashion platform, to participate in this release. Maggie has co founded JC FAN'ER style, DONGTIAN&MAGGIE and other fashion glasses brands lead the avant-garde trend and highlight individual expression. This time, the strong and powerful unite to create the declaration of women's independence: refuse to be a two-dimensional canvas to be stared at, and every woman should become a dynamic montage!

When gender becomes a mobile fashion symbol, age is no longer the only standard to define fashion. Designer Hu Sheguang specially invited the sisters of Hu Sheguang's fashion women's army and the international first-line supermodels to participate in the performance. Fashion is our mood palette, while high-heeled shoes are our yardstick for measuring the world. My "existence" is the uncompromising fashion longitude and latitude coordinates: "True rebellion is to fire fire on our own rules day after day."

　　 [EXIST - End chapter of existence: the style of Hu's fashion empire does not need to be defined]

Thirty years is enough to make "Hu's Aesthetics" from green to legendary. At that time, Shangquan Group was looking for the future in the metauniverse, and the designer Hu Sheguang was always using the pain of the physical world to confirm existence. Three decades of insisting on originality is not reincarnation, but continues to tear the wounds of fashion, making fashion return to human temperature and essence.

"I have used it for more than 30 years, from only designing clothes for the nobility to that every woman should find her own sense of existence in fashion," designer Hu Sheguang said in an interview after the show. He used his original design to break the boundary between aristocrats and life and reconstruct the free will of fabrics in human body temperature.

There is no rule of standard answers in "Hu's Aesthetics", only the mirror freeze in each big show - countless unique individuals together constitute a flowing fashion universe, and each wearer is an unbounded star cluster that sees and pierces the era, without definition, just for existence!