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Guangdong Fashion Week: Show New Quality Achievements, Panyu District Fast Fashion Clothing Foreign Trade Transformation And Upgrading Base Brand Exhibition Successfully Held

2025/4/29 12:56:00 93

Guangdong Fashion WeekPanyu District

From April 19 to 27, under the guidance of Panyu District Bureau of Science, Industry, Commerce and Information Technology, Guangdong Institute of Fashion Clothing Industry Economics, as the base workstation, organized 59 enterprises to participate in the 2025 Guangdong Fashion Week Spring, held the brand exhibition of Panyu District Fast Fashion Clothing Foreign Trade Transformation and Upgrading Base, released and displayed a batch of high-quality products, and promoted the brand of Panyu Fast Fashion Zone, Show the new qualitative achievements of Panyu's fast fashion clothing industry in actively exploring the path of foreign trade transformation and upgrading.

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   Advanced upgrading of provincial recognized industries

Panyu District has a complete clothing industry system, gathering innovative upstream and downstream cross-border e-commerce enterprises with international influence and the radiation and driving role of the whole industry chain. Under the leadership of these leading enterprises, the clothing industry in Panyu District has gradually formed a good ecology of large enterprises, medium-sized enterprises and small enterprises. December 2024 In August, Panyu District Fast Fashion Clothing Base was identified as the "provincial foreign trade transformation and upgrading base", which is the third foreign trade transformation and upgrading base above the provincial level awarded to Panyu, marking that the upgrading path of Panyu fashion industry has obtained the authoritative certification at the provincial level.

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This time, the fashion industry of Panyu deeply participated in the 2025 Guangdong Fashion Week Spring in the new identity of "provincial foreign trade transformation and upgrading" for the first time. At the opening ceremony, the Department of Commerce of Guangdong Province officially awarded the honorary plaque of "Guangdong Foreign Trade Transformation and Upgrading Base" to the fast fashion clothing base in Panyu District, Guangzhou, which is not only a high recognition of the foreign trade achievements of the clothing industry in Panyu, but also creates new opportunities for the transformation, upgrading and upgrading of the base.

   Show strength and show regional brands

With the new honor of "Panyu Fast Fashion Foreign Trade Transformation and Upgrading Base", Panyu takes clothing as the core link, connects "six fashion products" such as home furnishing, jewelry, tea and food, gathers local benchmark brands and leading enterprises, demonstrates the full link ecological advantages of "design - intelligent manufacturing - going to sea" at Guangdong Fashion Week, and aims to "rebuild a hundred billion level industrial cluster" Inject strong momentum.

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The static exhibition gathered Biyin Lefen, Ouding, Xiran XIRAN, LOOKUN 59 leading enterprises, benchmark brands and high-quality supply enterprises, etc., concentrated on displaying the regional brand image of Panyu Base, helped enterprises expand the market by holding groups to participate in exhibitions, displayed and promoted high-quality products such as leisure clothing, outdoor sports, wedding dress, cloud gauze, etc., and played the role of Guangdong Fashion Week as a super traffic portal, Effectively help enterprises in Panyu base connect with domestic and foreign purchasers.  

During the Fashion Week, with the support of the base workstation, a group of representative brands of Panyu further demonstrated the innovative strength of Panyu fashion through the form of release shows. Panyu original brands such as SANI, MOHUA Mohua and Xilin Xiangyun gauze condensed excellent culture and traditional skills into modern fashion design, leading the wave of intangible cultural heritage activation and oriental aesthetic revival; IIZZINI, a new Chinese style household clothing brand, delivered the innovative concept of "fashion can be worn out" through its debut "Light of Flower Silk", and released new products for spring and summer 2025; OULLA, a fashion sportswear brand, has brought five core series to fully demonstrate the brand's pursuit of originality in sportswear; The Four Joy God of Wealth officially released the T T-shirt series, integrated with IP pattern, shows the voice of Panyu brand in the field of fashion.
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As an innovative form of exhibition, the base workstation specially cooperated with MuseGate, the AI partner of Guangdong Fashion Week, to meticulously produce the AI show video for the exhibitors, so as to help the display and promotion of the base's superior products with new technologies.

Public services help enterprises to speed up "going to sea"

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During the Fashion Week, the cross-border sea going service center cooperated by the base workstation and Costume Planet was officially unveiled, which will provide better services for Panyu Base and become a "compass" for enterprises to go to sea and an "accelerator" for industrial upgrading.

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At the event site, Costume Planet and Guangzhou Panyu Fast Fashion Clothing Base Workstation held a signing ceremony. As the public service center of Panyu Fast Fashion Clothing Base, the "Clothing Planet" cross-border sea going service center will provide enterprises with space for exhibition, supply and demand docking and talent training offline, and will be set up on the online clothing planet digital trade platform The special window of "Panyu Fast Fashion Garment Base" helps enterprises expand the market and build a 100 billion fashion industry cluster through one-stop solutions!

During the activity, the base workstation also cooperated with Wanbo Chimelong's major commercial markets to play the promotional video of Panyu Fast Fashion Clothing Base on the screen where people gathered, further promoting the advantages of the base, making more consumers realize the high-quality products of Panyu Fashion, and helping the base enterprises achieve new growth.


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