Industrial Empowerment Breaks The Dilemma, Clothing, Shoes And Hats, A Chain, Hubei Xuanen Rises As A Clothing City

"The monthly salary is 5000 yuan, which is better than going out to work!" On the production line of Hubei Zhunze Sporting Goods Co., Ltd., Xie Tianhua, a resident of Yiqian, flipped his fingers, and pieces of brand sportswear were molded in her hands.

From encountering employment difficulties to driving 2000 people to stable employment, from poverty alleviation workshops to Xuannan Garment Town, from fighting alone to gathering power, Xuanen spent seven years forging the garment industry into a "golden key" to promote rural revitalization, and writing the story of industrial rise "from scratch to strong".

　　 Breaking the situation: the spring breeze of industry blows into the mountain

"The high mountain road is far from working, so young people can only run outside." In 2018, standing in front of the Songping resettlement community in Shadaogou Town, Yiqian Hutian Zulin lamented the plight here.

The geographical pattern of "eight mountains, one water and one farmland" has made Xuan'en a "hard bone" for poverty alleviation. Although 70 key poor villages were removed as scheduled in 2018, 92000 people out of poverty urgently need new industries to support their livelihoods, and 34000 residents who are easy to relocate have moved into 56 resettlement communities in succession and need to start work.

How can the industrial spring breeze blow into this small county town with vacant buildings, young and middle-aged people flowing out, and weak industrial foundation?

The turning point lies thousands of miles away. At this time, the developed coastal areas are experiencing the pain of industrial transformation, and the wave of labor-intensive industries transferring to the mainland is gradually rising.

Xuanen County Party Committee and County Government made a decisive decision to seize the opportunity to undertake the transfer of coastal clothing, shoes and hats industry!

This is full of confidence: the labor cost is only 60% of that of coastal areas, the employment of centralized resettlement sites is stable and sufficient, and the Enrai, Xuanqian, and Xuanhe expressways will soon run through the whole territory.

The most important thing is Xuan En's sincerity: through the "zero rent factory+employment subsidy" model, the first floor of the resettlement house will be transformed into a standardized workshop, reducing the initial investment of enterprises.

In 2018, Xuan'en Zhongren Garments settled down in the resettlement site of Shadaogou Town to contract produce sportswear; In 2019, Zhanxu Garment Factory was introduced to Zhoujiapu resettlement site (Gelecheng Community) in Gaoluo Town, and more than 50 relocated people gained an average monthly income of 1800 yuan.

The industrial spark was ignited, and Xuanen Garment City took shape.

　　 Breakthrough: precise planning and beautiful weaving

"When returning to the hometown to start a business, we are most afraid of bad policies!" Li Wenmeng, the founder of Hubei Zhongren Clothing, expressed the concern of the enterprise. The government does not support it. How can the enterprise develop?

Ice breaking starts with precise tactics. The government launched the solution of "one enterprise, one policy": building a standard factory free of rent for three years, serving special shifts as policy couriers, and completing the start-up procedures of enterprises within a time limit. A workshop class was set up in the resettlement site, and Baoma turned into an industrial worker, forming a 15 minute employment circle of "leaving home and entering the factory".

Government enterprise linkage catalyzes industrial upgrading. When Zhongren Clothing launched its own brand strategy, the government accurately matched Xiamen Zhunze Sports with a strategic investment of 110 million yuan, and Hubei Zhunze Sports Goods Co., Ltd. came into being. At the same time, the Xuannan Clothing Town Phase 4 Project, launched in 2023, will promote the efficiency of the whole industrial chain of clothing, shoes and hats through the centralized construction of R&D centers, smart storage and other supporting facilities.

Continuous efforts were made to attract investment. Hubei Jieyue Sporting Goods Co., Ltd., which moved from Jinjiang to Xuanen, got rid of difficulties under the government nanny service, received long-term orders from SKECH in 2021, and reached strategic cooperation with Fujian Xinlu Sports.

Under the influence of the policy spring rain, the industrial ecology has developed rapidly. Xuanen has gradually formed a shoe and hat industry led by Zhunzhi Sports, Zhanxu Clothing and Jieyue Shoes. By 2024, the output value of clothing, shoes and hats in the county will reach 434 million yuan, driving more than 2000 people to find jobs.

　　 Departure: a new chapter of the whole chain development spectrum

In the morning, in the Gelecheng Community of Gaoluo Town, the sewing machine sounded in Hubei Zhanyi Clothing Workshop, and Zheng Yuanbao, a resident of Yiqian, walked through the assembly line to guide 30 team members to rush to make clothing orders.

"If you earn 10000 yuan a month, you can take care of your family," sighed the technical backbone who came out of Lanehu Village deep in the mountains. His new home is just across the road from the factory. The dilemma of relying on the sky to eat was rewritten by the rising clothing city.

In recent years, Gaoluo Town has seized the opportunity of the follow-up support policies for the relocation of the relocated poor, and has invested more than 200 million yuan in building a modern industrial cluster in the people flow hub area of National Highway 209. At present, the region has gathered 8 labor-intensive enterprises such as clothing, textile and embroidery, among which local enterprises such as Weida and Zhanyi have grown into enterprises above the designated size, driving more than 1000 people to find jobs.

The ecological chain of clothing, shoes and hats industry of Xuanen in the future is gradually clear: extend to the upstream, build Xuannan Garment City, and break the bottleneck of high-end fabrics relying on the supply of other provinces; Expand downstream, build an e-commerce live broadcast base, and expand sales channels. At the same time, through horizontal industrial integration, intangible cultural heritage skills are integrated into modern fashion design to form an industrial ecosystem of "culture and tourism+industry and trade".

"We are striving to build a coordinated development system of" leading enterprises+supporting enterprises+professional services "." The relevant person in charge of Xuanen County Science and Technology Economic Bureau introduced that by cultivating industry leading enterprises, we will drive the agglomeration of small and medium-sized enterprises in the upstream and downstream of the industrial chain, and finally achieve the cluster effect of "one enterprise leads one chain, one chain becomes one piece".

(Source: Enshi Daily)