Vanke Wang Shi's Entrepreneurial Story

The PK station of history always gives voice to the last laugh. Twenty years ago, at the ShenZhen Railway Station and a group of young migrant workers, the 33 year old "unlike migrant worker" who was carrying the 150 kilos of corn packs was printed on the cover of a large 32 open biography today.

He is Wang Shi 。 Even the 18 year old rural boy who had been called to the electrical repair shop downstairs and moved to corn with him was already mixed up with Wang Shi.

Smashed by pie in the sky

In 1983, Wang Shi was 32 years old.

He is still wandering. A hero in the French novel "red and black" is in the same personal ambition as Lian. He is working in the Guangdong Provincial Economic Commission, studying and studying English everyday. However, he was "unwilling to be mediocre" and "good performance". However, he never imagined that the stage of his performance would be so great.

In the spring of 1983, when Wang Shi's father-in-law took part in the "socialist rural education movement" in Shenzhen, he came to visit his father-in-law in Guangzhou. This pair of peasant couples who were once somewhat more rustic brought not only their native products but their "foreign flavor": their husbands were wearing a light gray jacket made in Taiwan, and their wife had a large curly hair. There is no such template to illustrate the question: what happened in Shenzhen in a twinkling? Wang Shi is going to have a look.

In May 7, 1983, it was an important symbol in Wang Shi's life. On this day, he arrived in Shenzhen by Guangzhou Shenzhen railway. When he saw a huge construction site like Shenzhen, "excitement, ecstasy, fear" surged up, sweating hands, and strongly aware that this dusty land breeds great opportunities.

　 That's how things start.

The first site, Shenzhen special development corporation.

But, what to do? I don't know.

One day, when Wang Shi was on his way to Shekou, he saw a few white metal canisters standing high, and there was corn stored in it. The United States continental grain company and Shenzhen chicken company joint venture feed production enterprise - Zhengda Kang, need a lot of corn. Corn is not produced in Guangdong, and corn is from the United States, Thailand and Northeast China. The corn from Northeast China did not come directly from the Northeast because it could not solve the problem of transportation.

The mysterious fate began to make Wang Shi.

He found Zhengda Kang and said he could solve the transport problem. He could organize corn. "Do you want it?"

"Yes! We can sign the contract right away!"

First, a large list.

However, Wang Shi did not know the transport situation between the northeast and Shenzhen. It was a great temptation to rush ahead.

After two or three queries, the maritime transport of the Guangzhou maritime bureau was confirmed.

So the corn business started.

The company set up a "feed trade group" immediately, and Wang Shi, the head of the group, had independent accounting.

When the corn arrives, the feed group needs a team member. Downstairs radio assembly shop pulled out a thin, little boy like a child laborer. His name was Deng Yiquan. He became Wang Shi's first employee.

The first 30 tons of corn business was concluded.

Wang Shi sandwiched two striped plastic bags on the back seat of the bicycle to the chicken company.

"I'll collect the money." He raised his knitting bag to Yuan manager, a chicken company.

"What about the invoice?" asked yuan manager.

What is the invoice, Wang Shi is embarrassed to ask, but he immediately thought that it was nothing but a collection of proof.

Wang Shi went back to the special company and said to Zhang in the finance department, "give me a proof of the receipt!"

Graduates of Jinan University's Junior College of Finance and accounting do not know "proof of collection".

"You can write to whom you receive the money. All right. "

Xiao Zhang, while grumming, "never opened such a proof", did it. The financial chapter was also stamped.

Then riding on the bike, the back seat was still woven bags, and Wang Shi, head of the feed group of the special company, went to the chicken company. To Yuan manager, "give the invoice."

Yuan manager choked his throat and coughed and took Wang Shi "to see the true colors of the invoice".

"They need invoices." Wang Shi is back in the special finance office.

"It's early. I wonder how I can get the money without invoicing." Xiao Zhang said.

Once again came to the finance room of the chicken company, Wang Shi was "completely confused": plastic bags were still useless, but they got two sheets of thin paper -- a bank transfer slip.

Xiao Zhang of the Finance Office of the special development company told Wang Shi that the money order is money, if the other party is rich.

In Wang Shi's words, he has "deeply felt the lack of business knowledge in the past two years, especially in terms of finance." "Since then, I have to read two hours of financial books every night, no matter how late I work. I also learn how to keep accounts, and compare them with finance at the beginning of next month. Three months later, I had no obstacles to read the financial statements.

Today, "the real estate Godfather" is facing the huge success and the prestige, thus tells him the first step which falls. In that era, many legendary dramas of "the first pot of gold" had such a similar script. {page_break}

Unfair competition in the era of profiteering

The good time of import trade is short.

In 1985, the State Council carried out a comprehensive clean-up of the planned export notes and the import of mechanical and electrical products. The bank contracted money, and the market for imported electronic equipment and film and television equipment shrank. But the market still shows a certain profit margin, and many operators are immersed in the illusion that supply exceeds demand.

But Wang Shi has sensed the crisis. The newly signed 20 thousand video player contracts will be delivered in 45 days. At this time, Wang Shi learned about the purchase of his peers through the channel: in the same period, there were 50 thousand other companies arriving.

What kind of market prospect is the 70 thousand simultaneous arrival? Wang Shi's judgement will immediately be unsalable and the price will plummet. It is impossible to return goods. What should I do?

At this time, Wang Shi's strategy became a case of "unfair competition" in his early days when he talked about it again and again.

He called the advertising department manager and dictated a statement, which reads as follows: because of typhoon reasons, the display machine in this exhibition center can not serve customers according to the time of booking, and 20 thousand sets of emergency cameras are required to ensure the fulfillment of the contract.

This "purchase information" was published in two major newspapers in Guangzhou. At the same time, the sale of advertisements on video cameras was also on the same day.

After the advertisement, the videotape machine comes to the exhibition center. Wang Shi asked his technical department to organize 4 teams to check and accept. And the videotape that comes to be sold, except for a small number, is mostly futures. Of course, no futures! We must see the video player before signing the contract. As a result, the exhibition center did not purchase a video player, but its retail price increased by 200 yuan: the market was stable.

Next, what Wang Shi did was to take the goods quickly and at all costs. What he thinks is: the sooner we skate, the less we lose, and we will go back to the new business and recover the losses.

But now, Wang Shi, who has become the most famous entrepreneur in China, reflects on his early trade career. First, the super profit was unreasonable at that time, and the two point was that he had "made profit".

Wang Shi's company is developing. In those days, the constantly adjusted macro policies were sometimes the lifeline of enterprises. Wang Shi always felt the warmth of the Spring River in time.

In 1986, Shenzhen promulgated the "Interim Provisions on the pilot system of joint stock ownership in state-owned enterprises". He accidentally read the photocopying of the document and couldn't sit still. In November 21, 1988, a man named " Shenzhen Vanke Limited by Share Ltd "Stock market transactions. Its chairman and general manager is Wang Shi.

　 At the same time, Vanke entered real estate development.

Since then, Vanke's way is different. When many companies were "diversifying", Wang Shi began to sell Vanke Distilled Water Company, retail companies, film companies, advertising companies, business gifts companies, and finally made one. Professional real estate Company. The company operates in more than 10 major cities throughout the country.

"More than 25% of the profit is not done", this proposition is interesting because it does not accord with the capital nature of people's consciousness. In the initial stage of China's socialist market, especially in 1992, for the real estate enterprises in the period of profiteering and for a long period of profiteering, more than 25% of profits are often possible. In reality, Vanke's choice is still sharp today.

On the evening of February 20, 2006, Wang Shi's national tour speech came to Chengdu. This reporter asked this question, in addition to a successful enterprise needs the public's trust and the pursuit of fair profits, he said that the market is also fair, and profiteering can not last. Even in the long run, it may be a gain.

According to Wang Shi's statement, his relationship with local governments is also tempting to imagine. He told the media that he had never bribed the civil servants. The reporter asked, if your idea of "no bribe" is contradictory to the pursuit of profits, Wang Shi simply replied, "no bribes can make profits!"

Wang Shi put forward "against profiteering" and specifically "no more than 25% profits"; Wang Shi put forward "public welfare business without end", and combined public welfare with his company and his personal adventures and other personal actions, forming a series of cases he liked to talk about. He raised "attention to ordinary people". He defined "ordinary people" as "white collar, blue collar, free professional and business owners" who do not enjoy political, economic and cultural privileges.

In the name of promoting autobiography "road and dream", he repeated in ten cities "to be an excellent corporate citizen", even ahead of the expectations of the public. Wang Shi is advocating "paying attention to the living environment of low-income urban residents". And announced that in 2006, the first fund set up by Vanke will be used for the protection of ancient residential buildings.

Wang Shi's words are constantly upgrading, and the "2006 edition" has risen to the highest platform of modern corporate culture. If we compare Ren Zhiqiang, another important figure in the Chinese real estate sector, to the public domain, such as "the brand is profiteering", "only considering building the house for the rich", "prohibiting the real estate to be unconstitutional", and "the urban function of the poor and the rich should be partitioned" and so on, can be described as a fresh and clear rival drama.

There is no doubt that Wang Shi or Vanke scored again this time.