Fan Kai Cheng, The Spokesperson Of Campus

As a new force in online shopping, college students play a strategic role in the development of e-commerce industry.

Since the beginning of this year, domestic well-known e-commerce enterprises such as Alibaba and Jingdong mall have launched campus promotion activities.

In view of the end of the first brand promotion campaign and the appearance of the campus spokesperson, it is expected that a wider scale of promotional activities will be launched in all directions.

In September 15, 2010, Vic's "fashion VANCL dream zero distance" campaign for the university market was launched online.

Since Beijing Institute of Technology started its first campus promotion campaign, it has been launched from north to south in 37 colleges and universities in Shanghai, Wuhan, Hangzhou, Nanjing and Guangzhou.

At the same time, VANCL's official website hosted the "fashion VANCL dream zero distance" fashion home online selection campaign (xy.vancl.com), aiming at promoting healthy consumption concept among the post-90s college students, guiding students to express themselves in real terms, not blindly pursuing big brands, and displaying real, healthy, upward attitude and fashion attitude with the price matching clothing.

According to statistics, the "VANCL fashion house" campaign was reacted enthusiastically, and the number of participants was more than 1000. Finally, two VVC campus spokesmen were selected through online voting and comprehensive evaluation by the judges.

The official told the reporter that at present, there are more than 2700 universities in China, about 30000000 of them are in college, and the consumption market is as high as 300 billion yuan. The college students who have relatively low purchasing power are the natural forces of online shopping.

In view of this huge market, in 2010, fan Kai Cheng launched 29 yuan VT, 59 yuan canvas shoes, 99 yuan jeans and a variety of sportswear and lovers' shirts, which are cost-effective and fashionable in fashion, which are suitable for the consumption characteristics of college students.

Campus agent boosts channel construction

Starting from mid September this year, fan Kai Cheng campus recruitment agency was also officially launched.

According to the relevant person in charge, at present, there are nearly 1000 universities in hundreds of cities across the country to recruit 3000 agents from the campus, and recruitment is still in progress.

The person in charge said that the sales promotion performance of campus agents on campus was relatively limited compared with the overall performance of the company, but it has achieved rapid growth in just 2 months and has great potential and space for development.

Fans also regard campus agents as an important part of University channel construction.

Reporters learned that campus agents are all students from major universities, many campus agents are active figures in schools, not only the heads of various student organizations, but also the heads of campus BBS.

The identity of students makes their promotion activities on campus easier to be accepted by university students. On the other hand, this work does bring some income to college students, and more work and more effort. This maximizes the enthusiasm of campus agents.

E-commerce hunting market in Colleges and Universities

With the rapid development of China's e-commerce industry, especially this year, the first year after the financial crisis has dissipated, campus recruitment has shown great enthusiasm for the 2011 graduating students.

A few days ago, e-commerce companies including Taobao, fan Ke Cheng, Amazon and other companies launched campus recruitment in 2011.

According to the industry, fresh students have become the main source of new technology development force.

In 2011, Taobao will recruit nearly 1500 technical staff, including JAVA engineers, search algorithm engineers, database engineers, interaction designers and so on. About 1000 of them will be selected in 2011 fresh students.

Amazon opened retail jobs for the first time in campus recruitment this year.

From the 41 people who started the business to just three years ago, the total number of employees has been over 4000. According to the person in charge of human resources department, the talent gap is very large according to the speed of VANCL development. For this reason, fan Kai pin launched the talent reserve plan in Colleges and universities this year, and is expected to recruit 600 to 1000 fresh graduates. The job needs are concentrated in the talents of technology development, logistics management, content editing and fashion design.