After 80, "Two Generations Of Enterprises" Entered The Han Style Clothing.

At 8:30 on Monday morning, Chen Fei appeared in the office on time, and he would not be home until midnight at the same time, according to his habit of more than 3 years.

As the general manager of Wuhan he Rong dress limited company, Chen Fei and his wife are divided into two main parts: the wife is the chief designer, and he manages the operation. This year, this enterprise, which was founded by Chen Fei's father-in-law for over 20 years, has been handed over to the young couple. Chen Fei said, "the order in autumn will be managed by myself, and the quantity is doubled than in previous years."

Today, the more than 1600 Wuhan Clothing enterprise In the middle of 80s, enterprises such as Rong Rong costumes were entering the "two generation" stage.

Last weekend, organized by the Wuhan clothing trade association, the 11 "two generation" representatives of 9 enterprises were convened. Almost all of them were "post-80s" and half of them had already got married.

Compared to the "self-made" parents of more than 20 years ago, "after 80" Husband and wife file "Take over tens of millions of billions of dollars of assets, the platform is higher and more abundant resources. Power is in hand. However, "post-80s" are not more relaxed than their parents did when they started their business.

Fight wisdom rather than strength.

Zhao Herong, chairman of the first generation founder of Wuhan Rong Rong clothing company, once said that when enterprises were founded in the 80s of last century, they had to rely on hard work and make money by hard work and hard work, such as carrying goods in large bags and carrying goods in Guangzhou. Even if the Han style clothing enterprises support themselves, they are also fighting for the cost of goods and products.

New people are more intelligent.

Chen Fei said that as the top three enterprises in the domestic cotton padded jacket sales, he has now finished the production of winter clothing this year, and began to design the next winter clothing style, the company's 9 storey building, one of which is a specialized design studio, about more than 800 square meters, and the designer's annual salary is 200 thousand yuan.

Wuhan's second generation successor, Li Xiao, has invested more than ten thousand yuan in the succession of Li Xiao, and bought more than 1000 square meters of office buildings in Tianan Digital City, which is the top female dress in Shenzhen.

In April this year, Zhao Cheng, who took the two generation of business, failed to take over his father's uniform business after returning to Canada from Canada in April. Instead, he sold men's clothing from his shop and sold his own brand which was different from his parents. He sold 550 thousand yuan a day in November 11th alone, and now the monthly orders are about 400.

　　 Returnees do not love " What I say goes "

Unlike the previous generation of bosses, the new boss's educational background has generally improved, and about half have studied abroad.

The biggest feeling of the returnees is that the traditional family management has many disadvantages, especially the "one word".

This year, Chen Feigang entered his first year. Previously, he lived in Germany for 8 years. Besides reading, he was also working in the world's top 100 chemical companies. He became a product manager in the Asia Pacific region. He was used to modern enterprise management, and everything behaved according to "rules".

3 years ago, he had just entered the costume of he Rong. For example, some pay systems emphasize the performance system in foreign enterprises. In their own businesses, the boss has the final say and there is no system guarantee. He advocated that he set up a post of personnel manager and personnel commissioner in the company and took management as a breakthrough to transform the traditional family system.

Xia Yan, 24, Baer, chairman of LEP's dress, is directly inviting a partner to manage marketing, etc. He only cares about personnel. He feels that under the modern enterprise system, partners or professional managers are required to manage their respective expertise. "In the future, I can even trust the factory to the broker."

"Either she goes or we go."

"80 generation" always pays attention to individuality, in these clothing industry two generation bosses also have a glance, especially for the enterprise reform, the attitude is very tough.

Li Xiao, the second generation steering director of Wuhan Bo Meijia Trading Co., is the son-in-law of the company's boss. In 2007, he and his wife Kuang Meishan returned home from New Zealand. Once they entered the company, they first went to the Ministry of human resources "whole person": to adjust the employing system and system, and to dismiss unqualified employees, even if relatives and friends were six dependents.

At that time, the marketing director of the company was held by Kuang Meishan's mother, Tang Bo Hui's old friend. "It is difficult for her to understand that many programmes are unable to carry out and impede the transformation of enterprises". The couple threatened mother, "either she goes or we go." In the end, Tang Bo Hui talked to his old friends and vacated the position of marketing director.

For conflicts, the first generation invariably shows tolerance. Zhao Herong, chairman of Wuhan Rong Rong clothing, said he would ask his children to respect their predecessors in the event of a collision, but they would listen to reasonable advice. And SBO clothing boss Tang Bo Hui, in the "hanging behind the curtain" after 2 years, completely gave the enterprise to son-in-law Li Xiao, and even the name and brand of the enterprise were changed.

Leading Chinese clothing back to the peak

The new leaders showed a "sense of heaviness" which did not match their age. They faced the problem of Han style clothing. They were more brutal than the competition in the 80s, and could no longer rely on copying or copying.

Most of these enterprises are wholesale, most of which are being transformed into brand enterprises. Li Xiaocheng, "transformation is painful, but not turning is death." Even if the national top three cotton wholesalers were made wholesale, Chen Fei was similarly "vigilant in peace and danger": the clothing partners who knew each other, the scale of billions of people were everywhere, "this is the goal of my career".

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that after the succession of the new recruits, no matter from management and production, they brought a pleasant surprise. They shouldered the responsibility of revitalizing Wuhan's clothing industry. He hoped that the leaders of "two generations" could do better.