Other Roles Of Customers
What is the role of a customer to an enterprise? I am afraid ten to one will answer: "the role of a client is a customer, or is it a customer?" Buyer It's consumers. "I think this view is very one-sided. In fact, customers have multiple roles for enterprises. A customer is a person, a natural person or an organized person. People who are natural or organized are living people. They all have many functions. Buying or consuming products or services of enterprises is only one of their functions. Our "customer" is just a theoretical abstraction. There are no pure "customers" in the world, all of them are living people with various functions.
Information dissemination is a role of the customer.
Don't admit that you do not admit that every customer is always disseminate information about your company's products or services, and disseminate products or services.
quality
Price, function,
Characteristic
And other information to spread good or bad information about products or services.
If customers are communicating positively to the products or services of your company, you can also call their roles "salesmen".
Salesmen need to do much more work than they do.
We can even say that customers are often more capable than their salesmen.
I know that there is such an advisory body. Over the past few years, more than half of the nearly 20 strategic consultations that they took over were customers directly or indirectly promoting.
Of course, customers may also play the role of "competitors" in your company.
They can do negative information pmission, and their ability to pmit negative information is so great that the salesmen you employ are no more useful.
Customers may also play the role of "faucet" or "leader".
At first, customers who bought our products or services were "faucets" or "leaders".
If they take the lead in buying, they can make others buy.
Sometimes, when they buy products or services from enterprises, they do not speak. They do not speak and others can see it. They may imitate it when they see it.
Many people like to imitate.
When we sell a product or service to our customers, I am afraid that you are dealing with a leader or a leader.
If I think of this meaning, I am afraid I need to write more articles.
Customers can also play the role of "calling".
If a "big man" or a high-level organization buys our products or services, then the "big man" or the high level organization is calling for our customers to call the customers.
Most customers will think this way: even if a certain person buys their products or services, is he still hesitant? This is the so-called "celebrity effect".
Celebrities buy products or services of our enterprises, although they are also playing the role of "leading" or "leading sheep", but because they are special "leading" or "leading sheep", they call them "the calling".
The roles of customers are still numerous.
I am afraid you all have such experience: some customers can give us quality and variety improvement suggestions, some customers can provide our enterprises with new market opportunities, and some customers can help us to introduce talents and even lawsuits.
In short, the role of customers is too much.
We should no longer regard customers only as customers, because Abstract customers do not exist in real life. In real life, there are large living beings with flesh and blood, intentions, information and knowledge.
Role analysis for customers is not our goal. Our aim is to improve the marketing level and improve the marketing results. Scientific analysis of customer roles is the basis for our correct communication with customers. This scientific analysis helps us to think comprehensively about the potential value of our customers, help us to think deeply about how to find out the potential value of our customers, and how to make their values return fairly.
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