Where Are The Opportunities For Chinese Shoe Companies To Enter The European Market?

In the past 30 years, the West has established numerous foreign shoe enterprises and industrial parks in China through the export of capital and technology.

Objectively speaking, it has promoted the upgrading of management level and technology level in our country, accelerated the development of our economy, but on the other hand, it has also consumed a lot of our country.

Today, we have the world's first foreign exchange reserves, second of the world's gross national product. Our enterprises have the ability to go out, participate in the redistribution of world resources, and develop our resources through the use of the world's resources (land, labor, technology, natural ecology, materials).

Have European countries reduced their purchasing power?

Unemployment is much more profitable than employment, and protests are only disrupted by plans.

In recent years, all kinds of economic crises have broken out in western developed countries, and the eruption period of these crises is becoming shorter and shorter.

But this is not to say that the capitalist economy has reached the end of the road.

Nearly 100 years of history tells us that after the economic crisis, it will enter the stage of economic recovery, and then will enter the economic climax.

After the economic climax, it will enter the economic depression and then erupt the economic crisis again.

The economic history of the past hundred years is towards civilization and prosperity in the economic cycle pointed out by Marx.

The crisis has taken place and the purchasing power is bound to drop. This is a logic.

A Chinese friend came to Spain: "the media said that your economic crisis is very serious, and we are also buying Spanish bonds.

But I didn't feel the economic crisis. Tourists were everywhere, coffee drinking, red wine and lobster.

In fact, the economic crisis basically did not affect the basic income and basic purchasing power of the broad masses of the people.

Because under the high welfare policy, Spanish citizens enjoy full medical insurance (including temporary immigration and illegal immigration, enjoying free medical treatment).

In terms of education, public schools from primary schools to universities, students only bear registration fees, book fees and students' own residence and meals expenses.

The basic income of the working class is derived from the statutory monthly salary of 13 months (11 months' work and one month's leave).

In the crisis, the unemployed workers lost their wages as a result of the loss of employees, but they can receive unemployment gold every month.

According to the length of work, enterprises must also pay severance payments to workers in accordance with the law, and the severance payment is so high that enterprises can not disband employees under normal circumstances, because a large number of demobilized trade unions cause enterprises to go bankrupt.

Many people in Europe see the Street police, restaurants, delivery workers, many are white haired old people, the reason is also here.

The law stipulates that every worker who works for one year must pay 45 days' severance payment in accordance with the amount of workers' wages.

For example, a person who works for 20 years is paid 1500 euros after tax. After unemployment, besides his monthly pension from the government, the boss must pay the annual severance payment to him. How much is it? 20 years x 45 days =900 days, that is, severance payment for 30 months.

As a matter of fact, he will have 45000 euros in his hands.

When he spends almost the same money, the economy may begin to recover, and he has another job.

Even in the unemployment period, if he wants to, he will always find some sporadic job opportunities, so the impact of the crisis on the purchasing power of the people is very small.

We often see protests everywhere in protest against the government's austerity policy. People protest not about food and clothing and living hardships. Rather, tightening policies may disrupt their annual spending plans, affecting their summer tourism, or family decoration and luxury goods purchases.

Although the consumption index of national statistics shows a downward trend, the actual purchasing power is still relatively strong.

Difficulties in government, difficulties in banks and difficulties in shoe enterprises

Chinese businessmen who are not living on banks have brought the European economy to the Chinese era.

This is a strange circle: the governments of the European Union countries are heavily indebted for political reasons (for example, in the election to attract votes, blind promises to expand social welfare and cause financial deficits and borrowing), and the bad debts and bad debts of banks formed by the blind expansion of enterprises and the bubble economy have created a serious financial crisis, which has led to the government's tightening of the money supply and the difficulties of the enterprises running on the banks' capital.

The shutdown and collapse of enterprises have greatly reduced the revenue of the government, making it even worse for the government's finances which are already out of balance.

As a result, Chinese companies relying on banks' European domestic enterprises in distress rather than relying on banks have become beneficiaries.

Barcelona merchants in Spain took the opportunity to enter the Barcelona commercial street and opened various kinds of advanced clothing stores and department stores with 500~1000 square meters.

Some Chinese businessmen joined the chain stores to pool their business positions with local large companies.

Prato is a major producer of clothing in Italy. The town's clothing is well known all over the world.

In the past, they sent clothes to China for processing, but in recent years, because of the rising processing costs in China, they gradually moved the processing base back to the mainland.

With the advent of the debt crisis, the tightening of bank money has paralyzed the business.

Italy businessmen take advantage of this opportunity to set up hundreds of garment factories locally through acquisition, leasing, cooperation and joint venture.

Chinese entrepreneurs took advantage of the local unemployed designers, tailoring technicians and salesmen to achieve a magnificent turn.

The clothes made by Chinese people now sell the "made in Italy" label well and sell well all over Europe.

The era of Chinese brands has quietly arrived.

Giuseppe Bortussi, chairman of Italy handicraft Association, exclaimed: "China is getting closer and closer to us. We worry too much about the competition brought about by China's commodities, but neglect the domestic Chinese entrepreneurs.

Now even the whole production chain of some industries is in their hands.

Take over the local shoe industry and take over the whole industry chain.

In the past, the economic crisis was characterized by overproduction, oversupply of commodities, and shrinking of the market. However, the European debt crisis in the global financial crisis showed that enterprises lack capital to support production interruption, and many enterprises are faced with a lot of orders and lack of working capital.

However, the brand, technology, business channel and market of these enterprises still exist. Many Chinese businessmen take over a mature industrial chain through entering the local manufacturing industry.

Shanghai Sai Shi labor protection shoes company is through cheap acquisition of a French colleague, thus opening its products to enter the door of Europe.

This is the opportunity for Chinese enterprises to enter Europe.

Our country has always encouraged enterprises to go abroad.

However, in recent years, tens of billions of foreign investment has been done by our large enterprises, and little has been achieved.

The author believes that we should take private enterprises out of the country as an urgent task, because private enterprises from scale to organization, from ideas to business models, are closer to Europe, which is dominated by small and medium-sized enterprises and the middle class.

Their "going out" is more convenient. "Walking in" is easier and easier to walk up to the mainstream European economic circle with a flexible body.

If our private enterprises enter Europe in large numbers, the era of European processing plants will soon come to China.