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Shenzhen Clothing Industry Should Become A "Shenzhen Quality" Brand

2011/12/28 23:41:00 7

The garment industry gathering base of Shenzhen City, located in big wave street, has introduced 22 famous domestic brand enterprises such as Mass Phil, Song Li Si and Fanthno. It is estimated that the output value will exceed 30 billion yuan after the completion and commissioning in 2013.

Yesterday afternoon, mayor Xu Qin pointed out that the municipal government attached great importance to and supported the traditional industries including the clothing industry.

Transformation and upgrading

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The garment industry is a typical representative of the pformation and upgrading of the dominant traditional industries in our city. It is hoped that the garment industry will take a new step in the pformation and upgrading, play the exemplary effect and become the brand that represents the quality of Shenzhen.

It is reported that the garment industry gathering base is one of the 9 traditional industrial gathering bases in the planning and construction of the municipal government, and began planning in 2003. The first phase of industrial land planning is 1 million 80 thousand square meters, with a total investment of 360 million yuan. At present, the municipal infrastructure budget has been completed by 210 million yuan, the basic facilities and roads have been fully matched, and 22 well-known domestic garment enterprises have been introduced. The two quarter headquarters functional area planning land exceeds 200 thousand square meters, and plans for the construction of clothing public service platform, enterprise headquarters building, incubator, R & D Center and other projects.

Xu Qin visited the site.

Clothing industry

Gathered base, listened to the base construction development situation and the future plan introduction, and understood our city clothing industry's present situation and the development goal in detail.

"Clothing industry involves thousands of households and is a livelihood industry. It has made great contributions to Shenzhen's economic development in the past. It is still an important traditional industry in Shenzhen, and a typical representative of the pformation and upgrading of traditional industries."

Xu Qin highly appraised the important role of the clothing industry in the economic and social development of the whole city. He thought that the clear thinking, clear path and effective measures of the pformation and development of the garment industry in Shenzhen had made solid steps in enriching the connotation of industrial development and upgrading the level of Industrial Development: from the past single processing OEM export to the creation of independent brands, to expand the internal and external two markets at the same time, to the high-end industrial chain such as fashion, creativity and cultural creativity, and to pform from simple manufacturing process to R & D design, brand marketing and other high-end links.

The construction of the garment industry gathering base has integrated the overall advantages of the garment industry, and promoted the economic and social development of the area. It is in line with the needs of Shenzhen's industrial space layout and the integration of the special zone.

Xu Qin pointed out that Shenzhen, as an immigrant city, is an innovation.

Originality

The city of entrepreneurship is most compatible with the essence of every culture, and it is the most suitable condition to reflect the rich connotation of multiculturalism in industrial design and costume design.

The clothing industry, which carries cultural, artistic and creative achievements, is very compatible with Shenzhen's idea of design and fashion city, and has broad prospects for development.

At the same time, the clothing industry is also an important industry to meet people's material and cultural needs. It plays a vital role in coping with the financial crisis, opening up new markets and expanding domestic demand.

In the new 30 years, the Shenzhen Special Administrative Region (SAR) has assumed the new mission and new requirements entrusted by the central government and the province. It will strive to create Shenzhen's quality through innovative development and scientific development, of which the dominant traditional industries play an important mission.

The municipal government will continue to focus on supporting the pformation and development of the traditional industries, including the garment industry. Through the pformation and upgrading, the traditional industries will be extended from manufacturing to R & D design and brand marketing "smile curve". They will gain the advantage in the new round of competition in the whole country and even the whole world, and become the modern industry characterized by "high, new, soft and excellent" in Shenzhen.

system

An important part.

Xu Qin emphasized that the garment industry gathering base should aim at the international first-class Park, build a high starting point and high standard, attract more world-famous brands into the park with an international view and open mind, speed up docking with the international brands, strengthen cooperation, excavate talents, excavate technology and excavate companies from the whole world, and require enterprises to enter the park from the high standards of headquarters function, production scale and future planning; implement the principle of intensive land conservation and become a model for intensive and economical land use; combine assets, resources, capital and capital elements, play the role of government guidance, fully mobilize the enthusiasm of all parties to build the park, and provide a low cost, high-quality development environment for the enterprises in the park.