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Domestic Large Brands Stock Backlog Serious Stock Market Must Control The Scale.

2013/2/25 11:30:00 27

Clothing Tail Goods Market Clothing Inventory Backlog Serious Clothing Brand

as a new format, < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > dress > /a > tail goods market has developed rapidly in recent years.

People can not only buy cheap and good "affordable" goods in the clothing tail goods market, but also lucky enough to get some of the international top brands.

"596 shops are signed on the spot within 7 hours, and more than 1800 shops in three floors are grabbed for rent within two days."

In December last year, a total investment of 40 million yuan, the largest Beijing Tian Lan Tian Wei market, West Sanhuan Wanliu bridge flagship store was officially opened.

So far, Beijing's tail cargo market has reached more than 20.

A market which is hard to find and the passenger flow is hot is becoming a beautiful scenic spot in Beijing, and its sales performance has even exceeded some large shopping malls.

"Since the opening of the first garment terminal market in Beijing in December 2006, Beijing, Guangzhou, Nanjing and other more than 20 cities have built a wholesale market for tail cargo, a tail cargo Taobao mall and a distribution center for tail cargo, forming various forms of order tail cargo, wholesale tail cargo, import and export tail cargo, and so on, laying the foundation for promoting the sound cycle development of China's economy."

Liang Jiliang, a standard expert in tail cargo and senior commercial real estate strategist, told reporters that in the past six years, the tail cargo market has made considerable progress.

As a new business mode, the value space of the tail cargo market is that it not only meets the needs of enterprises to deal with inventory, but also satisfies some consumers' demand for cheap goods.

Especially in the difficult period of the current economic environment and the limited export trade, the tail cargo market is ushering in its rare development opportunity.

> taxing market is cheap > /strong > /p >

"now everything is expensive. After all, the goods are cheap. As long as I pick them up, I think there are good things inside, but it takes time to clean up slowly."

Ms. Kim, who is buying a href= "//www.sjfzxm.com/" > sweater < /a >, is a frequent customer in the tail cargo market.

Because the family lives nearby, she visits Liuliqiao's Tian LAN tail goods every one or two weeks.

"mainly is cheap, and the discount is higher."

In addition, I think some of the clothing quality can also be, brand names.

Ms. Kim said she often buys clothes at this store and is familiar with her boss.

"I used to buy some" a href= "http://sjfzxm.com/news/index_f.asp" brand clothing > /a "at home.

She quietly told reporters that the shopkeeper would introduce some manufacturers' "external orders" to the old customers, and the price could be negotiated, which is quite cost-effective.

in the Tian Lan Tian Wei market, although there are more than half a month away from the Spring Festival, people in the mall are crowded.

reporters found in the shopping mall that many clothing prices are very attractive.

30 yuan sweater, 70 yuan jeans, 80 yuan a cotton suit is not unusual at all.

Market staff told reporters that 60% of the goods here are below 100 yuan. "The general customers' psychological boundary mark for the tail cargo is about 100 yuan. If it is too expensive, consumers will definitely not accept it."

a reporter saw a brand coat on a stall, and the owner said it was brought directly by the manufacturer.

How can it be ensured that it is the original order? I saw some doubts about the reporter. The stall owner explained that "since it is selling the tail cargo, it will not give you a fake, which is directly taken with the manufacturer, not that it sells thousands of dollars."

If you want the rest of this brand, I can give you the goods from the manufacturer.

reporters understand that there are not a few "merchants" who sell goods in the tail cargo market.

After years of cooperation, the "deep" merchants can indeed get some branded goods, but because some goods are almost simultaneously launched with the shopping malls, the price is slightly more expensive than the ordinary ones.

the domestic stock of large brands is overstocked .

"I am going to pick up the goods in the tail cargo market, because the market is convenient, the key is that the brand is much, the quality is reliable, and the price of the goods is very cheap."

He, who runs a small shop, told reporters that the clothing market was very tight before the end of the year.

It is a good New Year gift to buy a new dress for yourself or for your family.

"The supply of goods in the tail cargo market is excellent. Many Taobao stores and retailers will come here to buy goods, and the tail cargo market is becoming a commodity distribution center."

Mr. Chen, who is doing the tail goods clothing business, told reporters that the price of many necessities of life is rising this year, and the people are still more sensitive to the price.

"The tail cargo market and shopping malls, shopping centers of consumer groups are different, after all, price competition is not so obvious here."

reporters turned around and found that there were many large brands of clothing sold in the tail market. Many large brands of home furnishing clothes were sold at a super low price in the tail market, and dozens of yuan were sold.

A brand down jacket is only one hundred or two hundred yuan short.

"Beijing's tail cargo market mainly operates in domestic well-known brands and part of the international two or three line brand, but in management and quality control, it is more sophisticated than similar wholesale markets."

Ceng Qunhai, chairman of Tian Lan Tian Wei, told reporters that the inventory of some large domestic brands was huge. After years of backlog, inventories were in the hundreds of millions.

Many manufacturers are not rushing to dump their backlog because of their abundant funds, which leads to more and more stocks.

"Brands usually choose to open exclusive stores in the tail market or dump directly in the tail cargo market."

Ceng Qunhai said, these brands usually do not sell in the chain stores or over the season clothing will return to the factory, when they return to the factory, these clothes become stock, and as time passes, they will accumulate more and more, and the demand for dumping is very urgent.

in recent years, many large brands have a serious backlog of stock. The brands do not attach importance to dumping in time, resulting in years of backlog and huge inventory.

Liang Jiliang said, "clothing enterprise inventory accounts for the production volume of 5%~8% is a reasonable level.

But at present, many clothing brand stocks exceed 30% of the production volume, accounting for almost 1/3 of its sales volume, which has affected the operation of the company, and even faced with the risk of closure.

the tail cargo market must control the scale /p >

the concept of "tail cargo" is a new business mode in recent years. It represents a direction of market segmentation.

Ceng Qunhai believes that the tail cargo market can develop healthfully in these years, thanks to the reasonable handling of their inventory commodities, the reduction of consumer demand for consumer demand and the recognition of brands by big brand manufacturers.

however, some industry insiders also expressed concern about the rapid development of the tail cargo market.

a president who has been engaged in business for many years questioned that the quantity of tail cargo is 5% of the national capacity. Although the existence of the tail cargo is inevitable, the actual supply and demand are very limited. The market of the tail cargo that has been opened is frequently tens of thousands of square meters, and the market of the reproduced tail goods is mostly conceptual speculation.

"The mall will focus on the sale of more fashionable brands and outdated goods, so that we can get through the final joints of the whole chain and let them circulate quickly."

Liang Jiliang said that the tail cargo market is a powerful supplement to the clothing market of the developed cities, but if its inventory can not be properly digested, it will slow down its circulation and element renewal.

Therefore, a developed commercial city can not be separated from the tail cargo market.

But the tail cargo market must control its scale and have a reasonable proportion.

for this, Hong Tao, Professor of Economics School of Beijing Technology and Business University, pointed out that it is an innovation of the organizational form of China's commodity trading market to concentrate on the management of tail goods in the form of specialized markets.

In the early stage of the development of the tail cargo market, standardized and standardized management must be carried out. The tail cargo market must continue to operate the tail cargo, and it can not be mixed with the seasonal goods. The dealers who sell the tail goods should join together with more production enterprises and circulation enterprises, have their own channels, and realize the long term operation; the tail cargo with inferior quality can not enter the market; the assets of the operators must reach a certain amount, and require the operators to master the professional knowledge of the tail cargo business; the tail cargo market also has corresponding supporting information system and a certain scale distribution center, so as to ensure the quality and operation order of the tail cargo.

Only in this way can we protect the common interests of production, sale and consumers to the maximum extent, so as to realize the orderly development of the tail cargo market.