POOVE Brand Clothing Shapes Young People'S Exclusive Color

< p > research shows that consumers of different age groups have different preferences and needs for color when they spend their daily consumption. From children to adults, most of them change from warm colors to cool ones.

That is to say, children prefer warm colors such as red, orange and yellow, while adults prefer green, blue, blue, purple and other cool colors.

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< p > then, children and adults in the middle age are in vigorous development period. The characteristics of their age and mental maturity have determined their perception of the external environment more directly and more easily.

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What is the demand for color for the youth group? How does POOVE, which is committed to creating the exclusive brand of "trusted young people", cater to the unique needs of youth in the stage of product development? < /p > p

< p > with a series of doubts, we came to the "China Youth exclusive product color research and development base", interview Mr. Chen Jinbo, general manager of POOVE (China) Co., Ltd.

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< p > color has a subtle influence on the mental health of youngsters. < /p >

< p > youth is an important stage in the growth of human beings. At this time, the pace of life is faster than that of children, and the pressure of learning and life is greater. At the same time, teenagers will also yearn for rich and colorful life.

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At P this time, in their daily contact, feeling the right color matching can help maintain and adjust the physical and mental health, while the wrong choice of color may make the bad mood continue to deteriorate.

It can be said that color plays an important role in shaping young people's character. They will have different psychological responses when they are faced with different colors. They expect to have more active, bright, jumping and cheerful colors to create a positive attitude and a pleasant mood. As parents of children, they also expect to create a colorful environment for their children.

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Chen Jinbo, general manager of P, said that in the face of the colorful needs of young people, the desire for colorful life, how to make colors applied in the field of youth clothing, more and more attention has been paid to clothing enterprises. POOVE has been focusing on the growth of young people for 26 years, firmly grasped the psychological and behavioral characteristics of young people, and integrated the design of clothing development with young people's psychology and aesthetics into a complete design concept. It has become a new trend for clothing enterprises to guide young people's clothing consumption. < /p >

< p > create the most beautiful color of young people < /p >

P, POOVE, as a leading brand of exclusive clothing for young people in China's youth market, has been making efforts in color marketing in recent years, which is in line with the development trend of the current youth consumption trend.

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< p > General Manager Chen Jinbo introduced the meaning of POOVE brand logo: 7 represents the colorful life; P represents the potential and future; E represents energy and activity; 7-PE represents the vitality of growth.

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< p > the idea of promoting the colorful world and the exclusive concept of youth into the logo of enterprises is evident. Enterprises have invested enough attention in the research and development of color.

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Chen Jinbo, who is the soul of POOVE, has always grasped the needs of youth groups for high color sensitivity and diversity. At the beginning of his p career, he attached great importance to the application of color in products and corporate culture.

As an enterprise directly facing consumption frontiers, POOVE is deeply aware of the important role of color and has always attached great importance to color research and development.

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< p > General Manager Chen Jinbo pointed out that color has a great influence on < a href= "http://sjfzxm.com/news/index_f.asp > > dress > /a" and requires all designers to consider color factors when designing products.

A good product may sell well if the color is good; if the color is not good, it will probably not sell.

POOVE is well versed in the importance of clothing color application. For this reason, POOVE has always attached importance to product design innovation and brand culture construction as the essence of "youth exclusive" brand.

For a long time, POOVE has been guided by the trend of fashion, attaches importance to product color application and color management, attaches importance to brand color innovation and color marketing, and has created an excellent team and gradually launched its application and R & D to exclusive color.

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< p > based on the great importance attached to color for a long time, POOVE is committed to the research and development of the exclusive color field for young people. In 2012, with the support and support of the relevant ministries and commissions of the state, POOVE set up the "China Youth exclusive product color research and development base".

This means that POOVE, as the exclusive brand of teenagers, its product R & D strength is once again recognized inside and outside the industry, and will also make POOVE stand at the forefront of higher fashion.

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< p > it is understood that since the establishment of the color base, POOVE has made full use of the advantages of color resources at home and abroad owned by China Fashion Color Association, followed closely the international fashion trend, and achieved a comprehensive upgrading from color theory to color application.

From the recent spring and summer new product conference held by POOVE in 2013, we can see that this spring and summer new product inspired by fashion trends has attracted much attention from the market, and its bold combination of color combinations is refreshing.

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< p > when it comes to the application of new colors in spring and summer 2013, Chen Jinbo, general manager, said that the color of POOVE's R & D stage was developed in the perspective of in-depth study of young people's mental health and aesthetic taste, and fully embodies the specificity of teenagers.

As the exclusive brand of teenagers, we should not only focus on the innovation of technology, version, < a href= "//www.sjfzxm.com/" > fabric < /a >, but also need to innovate from the psychological level of consumption, apply color to meet the needs of young consumers, and move the consumers away emotionally, so as to establish brand effect.

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< p > from the research of exclusive application of color to the practice of product design is one of the keys to POOVE's success over the years.

This is closely related to the great input of POOVE in brand and team building. This is not only due to the strength of enterprises accumulated over the years, but also depends on the accurate grasp and application of color.

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< p > as a forerunner of color development and application for young people, POOVE has been paying close attention to the latest fashion color information in China for many years. It has been extensively co operating with the China Fashion Color Association. "With the upgrading of China's youth exclusive product research and development base, POOVE will lead the color development and marketing of Chinese teenagers' a href=" http://cailiao.sjfzxm.com/matertial/show/default.aspx "shoes and clothing < /a" to a new level.

We look forward to working with more first-class domestic enterprises to focus on color trend research, forecasting and development applications, so as to enhance the fashion discourse right of children's brands in the color field. Chen Jinbo has high hopes for this.

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