The Electricity Supplier Has Not Simply Cleaned Up The "Sewer" With High Inventory In The Shoe And Clothing Industry.

< p > to do well in the electricity supplier, it is not enough to have a brand without supply chain support.

The best results can be achieved by combining the two.

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< p > nowadays, carrying out the multi-channel marketing of electric business has become the new trend of Quanzhou's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service industry.

From the wait and see several years ago to today's massive entry, the electricity supplier has not simply cleaned up the "sewers" of high inventory in the footwear industry.

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< p > < strong > the essence of regression management is < /strong > /p >

< p > playing e-business looks very beautiful, but constantly new things, otherwise the profit is not enough. So the platform of the Department can also be combined. In fact, these brands can be combined. In the future of the overdraft enterprise, many brands invest more than ten billion a year, so when the brand business really starts to pay attention to this problem, it must be that the brand grows up.

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< p > the business mode of enterprises is often called a profit model, but after a lot of money is injected into the enterprise, goods can not change more money, so the unprofitable business practices are all hooligans.

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< p > but the electricity supplier is a marathon long-distance race. Some enterprises can think that they are very strong, but do not think others are very weak. The key is who can run to the best.

At present, domestic electricity providers are not only easy to purchase, but others are online traditional brands.

When choosing the mode of the electricity supplier, we should comprehensively analyze the present situation of the enterprise, including the future development direction. Only by finding the alignment location, can we get satisfactory results.

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< p > "now, every activity we do is required to carry out detailed and detailed data analysis.

There are many activities in the operation of the electricity supplier to integrate resources.

Mobile Internet has a lot of things to do, creating a brand is not so simple, every link has a very important thing to deal with, so I say that brand building is a narrow escape, and we must make full preparations.

Xiao Lihua, vice president and general manager of XTEP, said that XTEP is too cautious to talk about XTEP's involvement in the e-commerce brand.

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< p > "the operation of the electricity supplier still needs to have a clear pattern. This mode must be suitable for the requirements of the enterprise.

This is also the reason why our prince electric business can reach the top of the brand name "a href=" //www.sjfzxm.com/news/index_f.asp /a.

Chief executive Zeng Min said that there is a common point between the operation of the electricity supplier and the line, that is, service should be close to consumers. This requires that the products of the enterprises should keep pace with the changes in the market, rather than using the electricity supplier as a dump.

In fact, many traditional brands live online is a good way.

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< p > he thinks that online speed is timely and fast.

To do this, it is because its online positioning image is very clear, in line with the characteristics of the electricity supplier, to adapt to the rules of the platform, and to interact more closely with consumers.

On this basis, expand the brand and enter more market segments.

The management of the returned brand, returning to the research of commodities, returning to the needs and services of consumers, and finally returning to the innovation power of enterprises, is the real electricity supplier.

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< p > < strong > emphasis on balanced supply chain < /strong > /p >

< p > from the growth rate of the performance of the electricity supplier industry, we can see that its growth rate is very fast. However, the businesses in all walks of life are more like stars. Eventually, there are several truly profitable businesses.

Conversely, if you can not make money through electricity providers, then you can not continue to operate this train of thought.

Moreover, many electric business enterprises enter such a misunderstanding that they can win the market by price war and lead to chaos in the whole industry.

Now shoes and clothing enterprises, do e-commerce really do feel tired, this is certainly not the business involved in the electricity supplier to exchange results.

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< p > "when you think about such a problem, you find that you can not solve the problem, you must mention a higher level to solve this problem, so the problem itself is very critical.

And we are in the process of doing business, it is precisely this kind of situation.

Xiao Lihua talked about an experience of decision making.

In the course of XTEP's marching into e-commerce, their team and experts summed up several core points.

"To do well in e-commerce, it is not enough to have a brand without supply chain support, not just supply chain.

The best combination can be achieved by combining the two.

Xiao Lihua further pointed out that the electricity supplier has two major points, the brand is one, and the supply chain construction is also indispensable.

This is even more important for shoes and clothing enterprises in Quanzhou.

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What is more important is that, unlike some enterprises that specialize in electronic commerce, Quanzhou's shoes and clothing enterprises have many years of huge supply networks. This is their advantage, but it is also a constraint. Many enterprises often have difficulty in balancing the relationship between them. P

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< p > in operation, labor cost is getting higher and higher, sales and inventory pressure is getting bigger and bigger, the interests of online and offline are hard to balance.

For example, after years of channel construction, the supply network of Quanzhou shoes and clothing enterprises has been very sound, for example, there are shopping malls, supermarkets, < a href= "//www.sjfzxm.com/news/index_f.asp" > stores "/a", in fact, where the consumer groups are, the channels of enterprises have already been there, already has the support of the supply chain.

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"P," he said, "on these bases, our supply chain can react quickly and produce healthy competition.

On the one hand, it plays a supporting role to the electronic business platform, while maintaining the long-term development of the offline channels.

To do this well, we believe that it will be very easy for enterprises to create a benchmark for traditional enterprises.

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