Fabric Enterprises Should Realize Their Dreams With Science And Technology As The Path.

< p > China < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > vice president of the Federation of industry Sun Ruizhe and other leaders, heads of fabric enterprises, a target= "_blank" href= "target=" > designer, < < 2013 >, effectively linking up the market on the China International fabric design competition, and exploring effective paths for Chinese textile enterprises and fabric designers to realize their dreams. They have accepted the reporter's interview on the views, measures and experiences of Fabric Science and technology innovation and fashion value innovation.

They said that the competition will review the technological innovation ability and market innovation level of the industry, make the design and market more effective docking, enhance the creative level of fabric products, and promote industrial upgrading.

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< p > competition sponsored by China Textile Industry Federation, China International a href= "//www.sjfzxm.com/news/" > textile fabric < /a > and excipient exposition special support, China Textile Information Center, national textile product development center, China International Trade Promotion Committee textile industry branch, textile industry vocational skills appraisal guidance center, China Fashion Color Association and Frankfurt Exhibition (Hongkong) Co., Ltd., Zhejiang Shaoxing County People's government, Jiangsu Suzhou Wujiang area Shengze Town People's Government co operation.

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< p > < strong > designers should grasp market trends such as cotton price < /strong > < /p >.

The problem of < p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > cotton > /a > is still a heavy topic, and at present, we have not found the solution to the problem of cotton and corresponding measures.

Since the end of January, cotton prices have risen slightly, and now that the price is raised by 20%, many enterprises are in a wait-and-see state, hoping that prices will have a downward trend.

Sun Ruizhe said with a solemn expression, "from the yarn exhibition, we can see that nearly 100 enterprises in India and Pakistan participate in the exhibition, but it seems that the enthusiasm and the effect of the paction are not as good as that of last year.

As a staple commodity, cotton is not only determined by supply and demand, but also determined by China's current policies. "

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< p > "no matter from the angle of product design or from the angle of enterprise management, we should always pay attention to the market, and the fabric designer should also grasp the big trend of the industry market."

Sun Ruizhe said, "until now, cotton has been in the upward trend. Fabric designers should understand these problems and promote the development of fabric products by means of scientific and technological innovation.

A variety of fibers produced in Wuxi's cotton production and the pformation to higher gauze are all being adjusted in the face of the market situation.

Sun Ruizhe said that there are many bright spots in the competition's products. For example, Zhejiang Jiaming has a whole cotton underwear fabric, which uses high quality long staple cotton raw materials, through high count double strand fine stitch weaving and exquisite finishing technology, to make the products glow with new vitality.

"I think the development of the industry is actually looking for the focal point of innovation. First, we should change from the past investment orientation to the demand orientation. The two is to speculate not to invest in technology, that is, to invest in technology and to benefit from technology.

I think product design is not only about weave design and pattern design, but also to integrate all kinds of cultural concepts and technology into product development.

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< p > "the theme of the competition is" dream path ". I think we should add a dash subtitle" technology creates market value ", which should be a goal pursued by designers, design competitions or industries.

If we want to choose from the entire design path how to promote design work, it must be a combination of technology and art, and it is embodied in fabric products.

Sun Ruizhe elaborated his choice of design path.

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< p > > strong > Competition Exhibition combined with market winning prize < /strong > a href= "//www.sjfzxm.com" > strong > fabric > /strong > /a > /p >

Xu Ying, executive vice chairman of the textile industry branch of the China Council for the promotion of international trade, said: "I feel that the platform and fabric competition of the exhibition are mutually integrated and complement each other. The fabric companies of the contest have basically absorbed the excellent exhibitors of the exhibition, and the level of new materials application, new technology, new technology and fashion creativity has been continuously improved by the P."

Xu Yingxin also said, "we hope to further guide and enhance the production, design and creativity level of enterprises through the form of competition.

Moreover, the exhibition is also a large market and trade trading platform. We are organizing the design competition not to compete for the competition, but to let these award-winning new fabrics, new functional fabrics and other outstanding products which represent the level of development and new trends of the industry, through exhibitions and exhibitions, and join the exhibition quickly and push them to the market.

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< p > "we have introduced 13 overseas enterprises to provide more than 100 fabrics for the competition."

Wen Ting, general manager of Frankfurt Exhibition (Hongkong) Co., Ltd., said that for overseas exhibitors, the competition was first promoted. They mainly used to do the market and promote their fabric products through the competition platform.

According to the characteristics of overseas enterprises exhibiting fabrics, the exhibition will gradually introduce the events of the competition and strive to push the competition to the international market.

Next is an extension, only 4 days to participate in the exhibition, and the competition will continue for a year.

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Li Binhong, director of the development center of < p a > //www.sjfzxm.com href= > textile products < /a > said: "the combination of competition and fabric exhibition has made a better platform for the entries. Every step of the competition is closely linked with the market, and the products that meet the needs of the market are pushed to the market from a higher perspective, extending the scale advantage of enterprises to the value advantages, extending the technological strength of the enterprises to the fashion strength."

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< p > Li Jianjiong, member of the Wujiang District District Committee of Jiangsu Suzhou, Secretary of the Shengze town Party committee, and Secretary of the Party Working Committee of the China Eastern Silk Market, said Shengze town is a cluster base of chemical fiber, and there are more enterprises.

"We hope to encourage enterprises to take the road of product development, and the fabric design competition will play a great role in promoting the development of the product base of enterprises in the industrial cluster base.

Through the competition, we can promote the enthusiasm of R & D, enhance the technological content and take the road of differentiated development.

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< p > Xie Fangming, director of product division of the national textile product development center, introduces the theme of this year's competition as "dream path", because everyone has different life experiences, different ways and paths to realize different dreams and dreams, so that everyone can imagine and design.

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< p > case < /p >.

< p > < strong > realize the dream by means of science and technology < /strong > < /p >

< p > in the predicament that cotton price fluctuates greatly and the cost of labor has brought great pressure to cotton spinning enterprises, we see that many enterprises are actively coping with it, and enhance core competitiveness through product innovation, technological innovation and market innovation.

In the competition of fabric design competition, there are many new samples of non cotton fibers, which enhance the processing technology of environmental protection and the function of combined products. In particular, the application of green non dyeing advanced technology, such as coloring of raw liquid and dyeing technology of fog, not only subverts the flow of traditional textile production, reduces the discharge of sewage, but also improves the performance of fabrics and reduces the production cost. It has a high market value.

It can be seen that high-tech connotation, fashion elements, green ecological technology and brand economy will become new features of product design and marketing, and a new case of realizing dreams with science and technology as a path.

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< p > whether the fabric design contest or fabric exhibition is setting up an innovation platform for the enterprise, the reporters interviewed some innovative enterprise cases on technological innovation and design innovation.

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"P > case 1": the products of Jiangsu silk group of the entry competition use "one step super fine denier cationic composite silk" technology, not only to realize the optimization and reengineering of the production process, but also to greatly reduce the cost and energy consumption, but also combine the consumption demand, through the combination of color and fabric design, developed a fashionable dress fabric, not only won the market, but also become a perfect case of technology to create the value of fashion.

Sun Derong, chairman of Jiangsu's Shrek group, told reporters: "this competition is the first generation of" one-step "technology of the second generation in China.

First, we started research and development from raw materials and design, then we made our own products, and made products through a complete industrial chain. It took us two years to go to the market and get a lot of orders.

At present, he is developing the third generation of products and continuing innovation.

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< p > case 2: Director of R & D center of Jiangsu Dan Mao textile Limited by Share Ltd, and China's excellent textile fabric designer, AI Fen, 2012, which is based on the combination of technology advantages and fashion trends.

For domestic a href= "//www.sjfzxm.com" > fabric products < /a > the gap between design and foreign countries, she said, there are some differences in the design of fabrics at home and abroad. For example, in terms of color and fashion, Italy fabrics have advantages. In the aspect of new fiber materials, the fabrics of Korea and other countries have strong expressive power.

"I think domestic designers are rather short of market and lack originality.

Our fabric is basically an order, many people do not want to do, it is difficult, of course, there is added value.

Fu Aifen said, "our main customers account for 30% of the country, and the United States and Japan account for 35% of the total. Our customers have great demand for new materials and new functional fabrics, and generally develop with customers from raw materials to fabric design and sales to one to one."

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< p > case 3: the cotton underwear fabric of Zhejiang Jiaming Holdings Co., Ltd. adopts high quality < a href= "//www.sjfzxm.com" > long staple cotton < /a > raw material and high count double strand fine stitch weaving and exquisite finishing technology. It realizes high value fashion quality and represents the high-end development direction of China's cotton textile product development and innovation.

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