Grasp The Identity And Regional Advantages Of University Students' Entrepreneurship

< p > in such an era of emphasizing individuality, a href= "//www.sjfzxm.com/news/index_c.asp" > college student < /a > is undoubtedly the most representative one. They are not satisfied with the life of harmonization and monotonous. They must go out of their own sex from eating, wearing, living and traveling. Even a uniform university dormitory has been pformed into a "secret base" with complete functions and beautiful appearance.

All kinds of "most cattle dormitory pformation" posts were also passed on by the Internet.

Where there is a market, there are business opportunities.

There are so many college students who have seen the potential market of "dormitory home", and have started the electricity project of dormitory dormitory for the pformation of dormitories.

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< p > < strong > entrepreneurial story < /strong > /p >

< p > < strong > "college dormitories should have more flavor of life" < /strong > /p >

< p > open Dormi's webpage, fresh web design immediately attracted eyeballs.

Dormi is a regional residential electricity supplier co founded by several students from Guangdong University of Foreign Studies.

Yu Zirong, founder, told reporters that the meaning of Dormi is "dormitory and I", that is, "dormitory and I". Their main consumer group is college students, mainly for students in Guangzhou University City, providing dormitory home furnishings and other services.

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< p > < strong > > the hostel brings the market < /strong > /p >

< p > Yu Zirong told reporters that in May of last year, he and several classmates ran the project with the same interest.

But what they have in common is that they like to dress up their dormitories. Some people raise fish in the dormitory because they draw a fish bowl, and some people fill the dorm shelves because of the "textual Mania". Some people like Jay Chou everywhere because they like CD.

Yu Zi Rong said, "in the concept of Dormi, university life should have more flavor of life, not three points in the middle school, but the hostel is no longer left with the sign and orientation to identify it. It needs its own small world."

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After a careful study of P, they found that college students who did not want to be ordinary and decorated their dormitory ideas were not very few. The market was full of business opportunities, so several like-minded people built such a platform.

Their original intention is "do not want to be overwhelmed by formatting and fast rhythm", so that the dormitory has a sense of belonging to the family. This may be idealized, but not impossible.

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< p > < strong > the 8 groups have division of labor < /strong > < /p >.

< p > there were eight people in the initial group, who came from different specialties, those who studied international trade, and also learned computers.

They set up a simple and interesting website with a small and refreshing style for the university students' preferences, putting their own products and the design of their dormitories home.

Their products are mainly composed of some simple combined home furnishing, such as combined storage boxes, bookshelves, photo frames, dormitories, curtain doors, etc. the features of these products are in line with the small space of the dormitory, and make the most of these combined houses to create a simple, practical and beautiful home environment.

Most of these goods are selected from the wholesale market by members of the team.

Yu Zirong said that in addition to Guangzhou, he also went to Foshan, Dongguan and other places to find the source of goods.

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< p > Yu Zirong introduces that their main target consumer group is the students in Guangzhou University.

Guangzhou University Town, located in the new town of Panyu District, Guangzhou, is located in the little Gu Wai island and its south bank. It has been admitted to 10 colleges and universities in Guangdong. In this area less than 18 square kilometers, nearly 200 thousand of the college students live.

After the purchase of Dormi products by university students, Dormi also provides the corresponding free door-to-door service.

The delivery link is undertaken by team members, and at the same time, it is cooperating with the express company. The cost of the part of the university town is not high due to the relatively small area of the university town.

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< p > < strong > every month there is an income < /strong > /p >

< p > after a period of development, Dormi has also gained a lot of support among students.

When the website traffic is hard to achieve, they have opened a shop on the online shopping platform, which has greatly improved the sales situation. Although the overall profit of the project has not yet been achieved, the online store can earn an income every month after its development.

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< p > however, as with many college students, Dormi's team also encountered graduation. As the team members reached the fourth level, some of the people decided to choose first employment for future consideration, so the Dormi project had to face a shelved stage at present.

However, Yu Zi Rong is full of confidence in the future of dormitory house. He feels that there are more entrepreneurial opportunities similar to WeChat mall in mobile Internet. After adjusting the project, he believes there should be other opportunities in the future.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_s.asp > > entrepreneurship > /a > thinking < /strong > /p >

< p > < strong > grasp the identity and geographical advantages of students' Entrepreneurship < /strong > < /p >

< p > "great business has a tiny starting point", just like Facebook's student social network starting from Harvard campus. "Hungry" is also originated from the Shanghai Jiaotong University's online delivery network for campus. College students' entrepreneurial thinking based on campus has never been short of successful cases.

Dormi is also an entrepreneurial project originates from campus. The identity of students and the relatively densely populated area of university town provide many advantages for campus entrepreneurship.

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< p > < strong > seize market vacancy < /strong > /p >

< p > on the reporter's observation, although the home industry has met the needs of different people, dormitory accommodation for students is still vacant in the current market of Guangzhou, while the dormitory environment is relatively special, and there are not many products that can meet the needs of students.

Many students find that although there are many home furnishing products that fit the dormitory environment, they are not beautiful and personalized. If they need to buy beautiful products and have to buy them in the urban area, the cost of return is very high.

For example, the students of Guangzhou University town want to buy IKEA home products for at least 1 hours by one-way trip. Therefore, although Dormi is not cheap, the geographical proximity and products are more beautiful and practical than the competitors in the region, so that they can get their own market.

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< p >, on the other hand, college students are lack of experience and lack of funds.

In schools, by participating in the entrepreneurial competition organized by the school, to some extent, it can help the team alleviate the financial difficulties, such as "hungry" has been through to participate in the business competition to raise start-up funds.

Dormi also participated in the entrepreneurship competition organized by the school, and received the corresponding awards and prizes.

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< p > < strong > close to the target group < /strong > < /p >

< p > Yu Zirong told reporters that the biggest competitive advantage of Dormi is the understanding of the needs of students and the psychology of consumption.

They are students themselves, so they understand the difficulties that students encounter when decorating their dormitories.

For example, many home stores or online stores do not provide products that are compatible with dormitories. In particular, the dormitory space is narrow, the width of beds is narrow, and the space of the desktop is not enough. These special requirements enable students to spend a lot of energy in searching for dormitories, and gain very little.

Dormi has cut into the blank of the market, provides products that are compatible with the dormitories, and provides corresponding combination design schemes, and even members personally deliver goods. Through these relatively subtle product experience, it is easy to get students' welcome.

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< p > < strong > with the help of campus interpersonal communication < /strong > /p >

< p > Dormi is also actively using school organizations such as "dormitory decoration competition" and "exchange space program" and other projects to cooperate with students in these campus activities, through word of mouth among students, so as to achieve the purpose of word of mouth.

They are also promoting on micro-blog, designing topics related to products and spreading topics.

Many students will voluntarily send them to micro-blog after buying their products, which will help their brand promotion to a certain extent.

But unfortunately, the effect of micro-blog's communication is not very ideal. "Since the promotion coincides with the recession of micro-blog, micro-blog's promotion is not as good as expected."

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< p > < strong > expert comment < /strong > < /p >

< p > < strong > project profit should not be easily abandoned < /strong > < /p >.

< p > Zhang Huan, chairman of Guangzhou Shang Dao women's Marketing Co., Ltd., the idea of starting a dormitory at home is relatively new and logical.

He believes that today's college students are more individualized and not satisfied with the relatively pale accommodation environment provided by schools, and this venture project just meets the special needs of this particular group.

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< p > he said that the key to such an undertaking is to control the cost. Two, whether the topic can be pmitted to a certain extent.

And using the advantages of the campus, it is easy to reach a number of topic - like "virus pmission".

For example, please come to school "goddess of the campus" to take a group of pictures related to dormitory homes and put them on the Internet, then use micro-blog, WeChat and other tools to spread quickly in the relatively closed campus.

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< p > and for campus entrepreneurship < a href= "//www.sjfzxm.com" > team > /a > when graduation is faced with the disagreement of partners' ideas, people who want to get employment and want to continue the project are disagreed. Zhang Heng suggests that if an entrepreneurial project has reached a profit or is in an upward period, do not give up the project easily and choose employment.

In his view, although he encouraged most graduates to take employment as the leading factor, there are many opportunities for entrepreneurship in such an era. If a good pointcut has been found and the project has been formed and has a certain growth rate, entrepreneurs should not give up easily. "After all, people can encounter such strategic opportunities in their lives."

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