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Bosideng Launches New European Brand Bosidengpluszero

2014/3/8 17:19:00 57

BosidengNew European BrandBosidengpluszeroInternationalization

"P > BosidengInternationalHoldingsLtd Bosideng's further expansion of the global expansion. After BosidengLondon, Bosideng launched a new European brand BosidengPlusZero. Bosideng in Italy, calling it a" Eagle "who is about to break its wings and fly high.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/08/20140308052234_sj.JPG "/" < > > "


The headquarters of "P > BosidengPlusZero will be located in Rome. It is designed in Italy, but it is still used in the" a href= "//www.sjfzxm.com/news/index_c.asp" made in China "/a. It is said that the brand will be mainly distributed in Europe.

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< p > the end of January, < a href= "//www.sjfzxm.com/news/index_c.asp" > Bosideng < /a > landing in the US market, and held a static release in New York fashion week, BosidengMen "sFall2014 autumn winter Boston New York Fashion Week" released by New York many department stores affirmed.

And Bosideng Bosideng is now open to the guerrilla store at Rothmans men's clothing store in Union Square, Manhattan.

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< p > it is said that Bosideng Bosideng is looking for a place to open shop in Manhattan. Bosideng Bosideng has hired many industry veteran and public relations company to take charge of its US market.

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MartyStaff, P Bosideng, former HugoBoss and JosephAbboud executive of the Bosideng Bosideng US consultant, said Bosideng Bosideng had landed 15-20 retailers such as a href= "//www.sjfzxm.com/news/index_c.asp" and "high-end department stores" and "/a" before this autumn, and plans to open temporary stores in Las Vegas, Losangeles and Miami in spring.

As for the new store in Manhattan, it is being addressed. It will be the same as the London store. Bosideng Bosten will not use the lease method, but directly purchase real estate.

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The international expansion of Bosideng first started in London. In July 26, 2012, Bosideng Boston London store officially opened, and officially launched the pace of international expansion.

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The propaganda of "P", "the only man in the Louvre" has not only become a joke, but has been publicized for a long time because of the false investigation. Chinese fashion brands rely on "gimmicks" for a long time, but instead, more brands are being returned to their original form by counterfeiting "foreign brands".

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< p > in the era of technology with more pparent information and consumer awareness, knowledge and taste, the internationalization of Chinese brands will no doubt have to return to the real hard strength, but Bosideng is undoubtedly the first local brand to realize this and most hope to become China's first international brand.

With the London store opening for nearly two years, Bosteng landed in New York in early 2014 and held a static release in New York fashion week. The internationalization of Bosideng is moving forward in an orderly way.

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