Commodity Homogenization Serious Hangzhou Shopping Malls Should Have More Personality.

< p > do not show that the business of macro level < a href= "//www.sjfzxm.com/news/index_c.asp" > Hangzhou < /a > is prosperity and structural surplus. From personal experience, there is still much room for improvement in Hangzhou's commercial complex compared with many first tier cities.

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Last week, "P" passed through < a href= "//www.sjfzxm.com/news/index_c.asp" > Hongkong < /a > for a brief stopover, and wandered around Mong Kok and Tongluowan. Because of the weekend, popularity is needless to say, locals plus foreign tourists everywhere are bustling crowds.

However, when we enter the major shopping centers, we have a closer look. In fact, the situation is similar to that in the mainland: there are fewer people visiting the department stores, and more people eat, watch and entertain, and the mainland is slightly different. The Hongkong department store also has some relatively low domestic skin care products, cosmetics and luxury counters to attract a large number of tourists.

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< p > Hongkong counterparts told me that Hongkong's commercial centers are increasingly introducing experiential formats. At the same time, in the context of high density of shopping malls, positioning of differentiated personalities and characteristics is also the main means for these commercial complexes to attract their customers.

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＜p＞　　在铜锣湾，就密集地聚集了连卡佛、＜a href="//www.sjfzxm.com/news/index_c.asp"＞崇光百货＜/a＞(SOGO)以及希慎广场三个大商场，但各自特点还是相当明显，连卡佛就是高档百货，汇集了大量奢侈品品牌;而崇光百货更接近内地的中高端商场，特别一楼的化妆品、护肤品柜台尤其吸引内地游客，收银员收单收到手软;两大百货商场中间的希慎广场有些别具一格，风格更加前卫、文艺范，除了一楼巨大的苹果专卖店特别醒目外，商场里汇聚的大多是眼镜店、潮牌服饰等，尤其值得一提的是，里面有一家占了三层楼的诚品书城，书店里除了大面积书架卖书外，还设置了与书有些相关的精美的艺术文具挂件、艺术厨具、天然化妆品等柜台，同时咖啡吧、艺术展览(特别是前卫艺术)、艺术论坛(讲座)等配套项目也给人以耳目一新的感觉。

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< p > in Hangzhou, although there are many large and small commercial complexes, but in general, homogenization is quite obvious. Although many commercial bodies are also experiencing service in order to fight against the impact of the electricity supplier, the current emphasis is mainly on the combination of formats, which is basically shopping + dining and entertainment, and many commercial developers are basically thinking about this aspect.

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< p > but in Hongkong, some commercial Comprehensive experiences combine new sensory stimulation with consumption, not only become a landmark building, but also become a "commercial attraction" for tourists. One of them is Langhao Fang in poolan street, Mong Kok, Hongkong.

The four to twelve floor "sky elevator" can be regarded as one of the longest shopping arcade elevators in Hongkong. Following the ladder to the twelve and thirteen floors (top floor location), there is a special area Ozone. There are many Western restaurants, bars and Cafe. It is also the best place to enjoy the "Digital Sky" at close range.

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Langhao is said to be the seven street reconstruction project in Mong Kok, with a scale of more than ten billion yuan. Since the completion of the commercial body, the value of the surrounding shops has been booming. The old red light district of Hongkong has been popular in the area of Pol Lan street. Many "one floor and one phoenix" is a unique way to provide pornographic services for Hongkong sex workers. The name is only a prostitute in a residential unit. This brings together here. In recent years, with the increase of the surrounding rental water, the low end business has gradually withdrawn, and many middle and high-end brands have been stationed in the region, and the regional tonality has also been elevated.

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