Can Tianjin Department Store Break Through Tight Encirclement And Usher In Spring?

< p > grass green, tender pink, bright red...

Where are the colors of spring? Where are the women's clothes in the department store?

Outside, the weather is still chilly, but Jincheng department store has been springy with fashionable spring clothes.

In a consumer environment where online shopping is popular and the "eight regulations" are strictly implemented, can the spring of the department store in Jincheng be really like a model on a model, like a period of arrival? < /p >

< p > the city Department Store Association concluded the sales performance of 27 large department stores in the city in 2013. The data show that these department stores achieve annual sales volume of 18 billion 681 million yuan, up 7.31% from the same period last year, which is 21.19 percentage points lower than the 28.5% increase in 2012.

In the same period, in 2013, the scale of the national online shopping market reached 1 trillion and 850 billion yuan, an increase of 42%.

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< p > Wang Bingdong, Secretary General of the association, analyzed the general economic downside pressure of the whole society, < a href= "//www.sjfzxm.com/news/index_c.asp" > online shopping < /a > high speed growth and the restriction of "three consumption" by the state and the Central Committee's formulation of the "eight provisions". The decline in sales growth of large department stores is the common problem faced by all major cities in the country, and the homogenization and homogenization of goods and marketing modes in Tianjin department stores, leading to the aggravation of vicious competition among industries, is an important reason for the slowdown in the whole industry and the decline in profits.

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Liu Xiaoguang, deputy general manager of friendship Xintiandi, also admitted that in addition to the impact of the network, the new stores such as Yong Wang, Joy City, Galaxy Plaza and Xinye plaza have joined the market, and the market has been separated from the market. The performance of friendship Xintiandi in 2013 is basically the same as that of the previous year.

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< p > in the face of impact, < a href= "//www.sjfzxm.com/news/index_c.asp" > Jincheng department store > /a > how to break through? Liu Xiaoguang said: "although there is pressure, there is still room for survival in department stores."

Aiming at the problem of homogenization competition in the general merchandise industry, the practice of friendship Xintiandi is to replace the brand with poor sales and introduce the unique brand of the Binjiang Road commercial circle. At the same time, in order to dislocation with the online shopping, the friendship Xintiandi pays more attention to the quality of the high-end white-collar workers and is not very sensitive to the price.

Instead of sticking to stereotypes and repulsion, online shopping is actively integrating with the Internet. "Some of our brands have already bought inappropriate products online and can get them to change stores.

Truly achieved online and offline interaction.

Liu Xiaoguang introduced.

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< p > Wang Bingdong said that the biggest drawback of online shopping is that it can not experience consumption. Jincheng department store is making efforts to give customers more leisure and entertainment functions.

For example, when the new shopping malls in the international market are again unveiled, they gather Starbucks, Kosta, gallion and Manchu desserts. They also introduce coffee from the United States, South Korea and France to you, grimdou, Paris Beimu, AI Na Ke and AI Kefu, so that customers can not only buy, but also taste and taste; Hisense square buys the opportunity to celebrate the party.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Internet > /a > thinking to pform the current business mode has become the consensus of Jincheng department store.

Wang Bingdong said.

Since the second half of last year, most of the department stores in Jincheng have launched official WeChat to promote online promotions, and have provided free WIFI to stores at the expense of the relevant departments of the city, and launched service forms such as mobile phone scanning, two-dimensional code forwarding, and so on, to provide services for online consumers.

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