Many Famous Apparel Retailers In The United States Move To The Chinese Market.

< p > recently, the US Abercrombie&Fitch opened its first flagship store in Shanghai and attracted the attention of all circles on the day of its opening.

However, behind the opening of the scenery, the situation of A&F in the United States is not optimistic.

According to its February earnings report, in the 2013 fiscal year, the famous fashion company closed 62 stores in the United States.

It is also reported that the company plans to close another 180 stores in the United States by 2015.

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"P" is unique.

In early March, Old Navy, the largest clothing brand of GAP, the largest apparel retailer in China, landed its first store in Shanghai.

One day before the opening of Old Navy's first store in China, Cape group announced its fourth quarter and full year performance in 2013.

In the announcement, Cape group said its largest clothing brand OldNavy will be officially introduced into the Chinese market.

Ke Weijie, President of the Greater China region of Cape group, told reporters that the cover group plans to open 5 Old Navy stores in China in fiscal year 2014, and Suzhou, Wuxi and other cities are all considering their entry targets.

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< p > it is reported that according to the annual report of the company in the past two years, the company closed 128 stores in North America in the fiscal year ended February 2013, and closed 108 stores in the next fiscal year.

Globally, the number of new Gap stores is still larger than the number of stores.

The newly opened stores are mainly in Asia, especially in China and Japan.

Its global net sales still show a positive growth trend, with an annual growth rate of about one digit.

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In addition to P, GAP announced that it will continue to open 30 stores in mainland China.

It is reported that since the first store opened in China three years ago, in 2013, the brand of the same brand named a href= "//www.sjfzxm.com/news/index_c.asp" > GAP < /a "continued to open 34 shops in mainland China, making GAP the total number of shops in the country now reaching 81, which means that GAP will have more than 100 stores in China this year.

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< p > according to Apple Corp quarterly earnings report, the total sales volume of the company in China (including Hongkong and Taiwan) has exceeded 8 billion 800 million US dollars in the fourth quarter of 2013, with an annual growth rate of 29%.

On the contrary, sales of the company in the American domestic market decreased by 1% compared to the same period last year.

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< p > 2008, Apple Corp opened its first exclusive store in Beijing.

It has been retailing in China for nearly six years.

At present, Apple has 13 nationwide Apple outlets in China, as well as hundreds of premium outlets and thousands of outlets.

At present, China is the second largest Apple Corp after the United States.

China is expected to catch up with the United States as the world's largest market in the next few years.

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< p > on the one hand, retailers speed up the pace of expansion in China. On the other hand, foreign retailers are embarrassed to withdraw because of water and soil replenishment.

For example, Best Buy, a US consumer electronics giant, was forced to withdraw from the Chinese market after several years of poor management.

Media Markt, a German Metro Group responsible for selling electronics and home appliances, has also encountered "Waterloo" in the Chinese market.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Chen Guangming < /a >, the head of the retail tenant Business Department of Jones Lang LaSalle said that the growth of domestic retail demand in the US is almost stagnant.

If retailers want to expand in the US market, they will have to sacrifice at the expense of other retailers' market share.

But in China, the whole retail industry is developing.

Over the past few years, the average annual growth rate of the retail sector has reached two digits.

According to the latest statistics released by the National Bureau of statistics, the total retail sales of consumer goods in China increased by 11.8% over the first two months of 2014.

Retailers can develop together without having to grab the market share of other retailers.

As the world's largest population and the second largest economy in the world, China has become the focus of attention of many US retailers.

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< p >, he said, with the increasing competition in the Chinese market, retailers who are required to enter the new market must adopt a more prudent management strategy.

To succeed in the Chinese market, foreign retailers must have a long-term development strategy, customized products for the Chinese market and suitable retail locations.

In the first two or three years, retailers must be prepared to lose money.

Some retailers directly enter the Chinese market, while others enter the Chinese market through their partners, while others enter the Chinese market through the mixed mode of both.

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At the same time, American retailers can not simply copy the products of the US market in the < a href= "//www.sjfzxm.com/news/index_c.asp" > the Chinese market < /a > P.

On the contrary, these products must meet the needs of Chinese consumers, especially for fast fashion brands.

Besides, location is also crucial.

Some operators are forced to close their stores, not because of poor products, but because of the poor location of these stores.

Wise retailers usually conduct in-depth market research before developing international markets, and seek expert advice or help from professional consultants.

Many retailers work directly with each agency to find the ideal retail space.

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