2013 Annual Report, Local Sports Brand Performance Is Not Optimistic.

< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > local sports brand < /a > performance is not optimistic, innovation and upgrading can be developed. Recently, 6 Hongkong listed local sports brand enterprises such as Lining, XTEP international and PEAK have released the 2013 annual report.

Data show that in addition to China's net profit growth trend, the remaining 5 companies' revenue and net profit have dropped, 361 of which net profit is the most obvious, down 70.1%.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/15/20140515040600_sj.JPG "/" < > > "

In 2013, Anta achieved the best performance, its net profit was 1 billion 315 million yuan, but it also decreased by 3.2% compared with the same period last year. Lining realized sales income of 5 billion 824 million yuan, down 12.8% compared to the same period last year, and net loss 390 million yuan; and the net profit of PEAK and XTEP both dropped by more than 20%, respectively. P

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< p > 2013, these six big a href= "//www.sjfzxm.com/news/index_f.asp" > sports brand < /a > 3067 stores, China trends, 361 degrees, Lining, PEAK, Anta and XTEP respectively closed 826 stores, 783, 519, 471, 318 and 150.

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< p > it is noteworthy that many enterprises have begun to expand overseas in addition to domestic customs shops.

Last year, XTEP had 200 overseas retail outlets, and Anta's overseas retailers also opened many stores and counters in Southeast Asia, Eastern Europe and the Middle East market.

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< p > sports marketing expert Zhang Qing said, "before 2015, there will be a process of adjustment and bottoming. Enterprises need to make more precise strategic positioning of the brand, so as to pform as soon as possible.

At present, China's sporting goods industry is on the eve of the two growth. "

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< p > Lining said that in the future, domestic a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > personalized consumption demand will be more and more, consumers need to meet their own characteristics of sporting goods instead of mass sports products, which requires enterprises to realize differentiated development according to their brand positioning and market demand.

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