Second Hand Clothing Stores Are Competing For "Fragrant Pastry".

Selling second-hand clothing, why attract so many bigwigs to invest in it? Obviously, there is a gold mine worth digging behind.

Sophia Amoruso, the founder of Nastygal.com, has a legendary tale. On one occasion, Sophia Amoruso accidentally discovered a Chanel antique dress in the 80s of last century, grabbed it for $20, then sold it again after taking care of it, and sold for $1000!

That's exactly what happened since then. Sophia Amoruso Started selling classic clothes on eBay, bought clothes at a cheap price on the website, and sold them back to others at a price of five times.

The $20 Chanel antique dress sold for $1000, a 50 times profit margin, and even left the real estate industry far behind. Such a "sharp cargo" (the most excellent and top-quality goods) is likely to be unmet, but it is not unusual for us to increase the price of classic classics by four or five times.

"Some specific times, the classic design of a specific designer is the most valuable room for appreciation, for example, the Chanel dress designed by Coco Chanel in the early days. What is most expensive in my shop is a set of Chanel suits in the 60s of last century, which costs tens of thousands of yuan." DDR, the boss of the shop, said the gentleman.

"Also, I picked up PALOMA PICASSO Picasso from Japan last year, and now the market price has risen to five or six times the original price." The gentleman said, because the brand was created by Picasso, the daughter of painter, in the 80s of last century, it did not make it after 90s of last century.

　　 The secondhand clothing business abroad has been booming in recent years.

Nastygal.com, a second-hand clothing business, gained nearly four times its sales last year, reaching $100 million after acquiring $50 million from the early VC Index Ventures.

Then there's modcloth.com, a second-hand trading platform that extends to the collection of independent designers and home accessories. It also gets $50 million for Norwest and Accel. In addition, TheRealReal, which sold second-hand luxury goods in flash purchase mode, completed a $20 million C round of financing in May this year.

Many people in the country began to test the water antique clothing business. In the first tier cities such as Beijing and Shanghai, the Vintage shop (ancient shop) has already opened its own personality. Even on Taobao, some sellers began selling antique clothing, and from a collection of hundreds of people, it seems that popularity is good.

Value geometry: in general, the older the antique clothing is, the higher the value is, but the premise is that clothing does not affect the wearing. The origin of the "antique clothing exporting countries" in France, Italy and Britain is the best, while the texture is the best natural material such as cotton and linen.

According to the difference of trademarks, years and materials, the value of garments is very different. For example, in 1970s, Bonnie Cashin and Missoni knitted skirts cost about a few hundred dollars, but a nineteenth Century Charles Frederick dress is worth up to 1015000 dollars.

Who is the hottest: taking into account the latest trend of fashion industry, antique clothing with similar styles is more popular. Recently, a lot of antique shops are popular in the past sixty to 80s antique clothing, velvet elements, hip design and so on. For example, in the past few years, colorful Pucci printed shirts were sought after in 1960s, while accessories and garments, Gucci and Halston1970 series were also popular. In addition, some classic models can never stand down. For example, the classic Chanel coat will always be popular no matter how the fashion industry changes.

Antique clothing taboo: the number one principle, never refit your antique clothing. At that moment, your antique dress is losing its value. Proper preservation is also necessary. Those weak material made clothes must be confirmed with the dry cleaners before they are sent to the dry cleaners, so that the chemical reagents in the washing process will not be damaged.

There are many second-hand clothing stores on the French Street. Some of them sell relatively cheap secondhand goods, mainly students, poor people patronizing, buying some old sports uniforms, and others are vintage shops. In foreign countries, buying second-hand clothing is a common behavior.

In addition, France has a large market such as flea market every week, and often auctions of second-hand luxury goods. These channels are good opportunities to buy ancient things at reasonable prices. Many ancient shops in foreign countries are also stocking from these places. They also have second-hand clothes from the community to recycle the residents, wholesale to different agents, and then circulated to the market. The sale of the second-hand clothes has become very industrialized.

"Now the secondhand garments are mainly fashion editors, fashion designers and artists. They are willing to spend a lot of money on the most personalized clothing accessories in antique shop." In addition, returnees who have experienced foreign clothing culture and students from some art schools are also our important customers, "he said.

Antique clothing store is actually a buyer's shop. The ability to choose goods is very important for the successful operation of the store. After years of experience in the world, some buyers summed up many tricks.

For example, we can go to Europe to find a perfect tailored garment. Early European aristocrats, from head to toe, were designed and customized by the best craftsmen. In some antique shops, you can also see many elegant handmade custom dresses. The lace was made by hand at that time. A craftsman can only make a collar one day. The craft of those goods is quite exquisite.

For example, to Japan We can amend the early luxury luxury clothing with reasonable price and better quality. This is mainly due to the Japanese people's "big name" after World War II. At that time, the Japanese economy recovered, and 70% of the world's luxury goods were bought by them. So there were more commodities in that era in the Japanese market, and Japanese people used to cherish their objects very much, so their second-hand clothing was kept very well.

For example, to the United States, modern fashionable clothes can be found. The United States is the birthplace of many modern art trends such as pop art, where many young, sexy and fashionable secondhand clothes are found.