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Color Planning Of Stores

2014/7/16 8:12:00 33

StoreColor PlanningBusiness Strategy

< p > < strong > 1. analyzes the classification characteristics of store < a href= "http:// www.sjfzxm.com/news/index_c.asp" > dress < /a >: < /strong > /p >


< p > each clothing brand according to its brand characteristics, sales methods and consumer groups, there are specific classifications for clothing in the store. The classification of goods in the store usually includes several methods, such as series, category, object, material, purpose, price and size.

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< p > different classifications are adopted slightly differently in < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Color Planning < /a >. Therefore, before making color planning, we must make clear the classification method of the brand, and then make different color planning according to its characteristics.

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< p > < strong > 2.. Grasp the sense of color balance of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > sell < /a >: < /strong > /p >


< p > a enclosed shopping mall usually has four walls, that is, four display surfaces.

In practical applications, the front wall is usually a door and a window. In fact, there are three display sides, the front and the sides.

In the planning of these three display surfaces, we should consider the balance of color and lightness as well as the color coordination of three display surfaces.

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< p > if the display on the left side of the store is low in color and the color on the right is high, it will create a sense of imbalances in the store, as if the whole store is tilting to the left.

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< p > general layout of store display area usually needs to be planned from some characteristics of color.

Such as according to the principle of color lightness.

Put the bright clothing series in the front of the store.

The low brightness series is placed in the back of the store, which can increase the sense of space in the store.

For stores with cold and warm colors and neutral colors at the same time.

In general, the cool and warm colors are separated and placed on the left and right sides respectively. In the face of the customer's display, neutral colors or contrasting colors are available.

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< p > < strong > 3. the sense of rhythm of making store color.

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< p > a shop with a sense of rhythm can make people feel Volvo and change.

The change of rhythm is not only reflected in shape, but also different colors can produce rhythm.

The rhythmic sense of coloring can break the steady and dull situation in the store, and make the whole store full of vitality.

The production of rhythm in a store can usually be achieved by altering the collocation of colors.

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