Nantong: The Government Is Not Allowed To Do Home Textile Business.

Located in Haimen Industrial Park and adjacent to the largest home textile market in the country, the trading area of Nantong's textile capital is 140 thousand square meters, and the marketing of shops has spread throughout Jiangsu, Zhejiang, Shanghai and Shandong. So far, more than 2100 shops have sold about 7. But recently, the owners of more than 1000 shops found that the building, which was named after the "home textile", was not allowed to sell bedding. Originally, before the construction of the capital city, the Haimen government took the form of documents to the entire area of the stone bridge area, and clearly stipulated that Nantong textile capital should strictly prohibit the use of home textile products on the bed. At present, the Nantong textile capital, once known as the "home textile industry carrier", is mostly closed and surrounded by weeds.

　　 Relationship spectrum

The bridge of overlapping stones: a famous town of home textiles

Located in Sanmen Town, Haimen City, the overlapping stone bridge is known as "little Wenzhou". In recent years, it has enjoyed increasing popularity because of the rapid development of home textile industry cluster. Today, the bridge has become the production base, sales place and logistics center of the domestic textile series products. In December 2002, Samsung was named "China's home textile embroidery town" by the China Textile Industry Association.

　　 • the largest city in the world:

According to its website, the total construction area is over 1 million square meters, and has nearly 20 thousand business shops. Its nearly 100 series, more than 560 brands, and 1000 kinds of home textile products sell well in nearly 250 large and medium-sized cities all over the world, and are exported to more than 70 countries and regions all over the world. The market share of the home textile bed of the bridge is 40%, accounting for third of the national fabric and textile market, ranking first in the national professional market.

　　 Nantong textile capital: increasingly depressed

Invested and developed by Jiangsu Guangyi group, which is a private enterprise from Zhejiang. Construction started in June 2010. According to the company's propaganda, it is a large complex integrating the trading market, industrial park, five star hotel and office building. The total investment is 1 billion 200 million yuan, which is listed as one of the 100 key projects to stimulate domestic demand in Jiangsu province. Among them, the trading building is the leading home textile trading center in the area.

　　 The building is empty and 2000 shops are cold and depressed.

From the exit of the Haimen bridge in Shanghai and Shaanxi high-speed railway to the intersection of the stacked port highway and the textile capital Road, a magnificent and massive building is coming into view. This is the first trading building of Nantong textile capital. The facade of the building, the huge billboards of all kinds of four piece sets, mattress, quilts and other household products on the bed are very eye-catching. But entering the A and B two districts of the trading building, it is another look: one to four floors, more than 2100 shops are mostly closed, and some of the shops that are occasionally open are mostly used for the display, delivery and storage of the electricity supplier, the whole building is empty, and many floors are covered with dust and light.

　　 "We don't sell anything."

Although it has been open for business since September 2012, it has not been two years before the trading building has prospered and traded vigorously. In the market, businesses are scarce, and customers are nowhere to be seen. The reporters visited several shops that opened the door, and found that most of the shopkeepers were sitting in front of the computer chatting and chatting. They saw people entering the shop without hospitality. They only had a few perfunctory remarks. "We do not sell things, nor do we buy them. They are just sending and delivering goods," said a shopkeeper. A shop on the first floor has been out of business for too long, and the market management sent a lawyer's letter to take back the shops.

　　 Two stage of weeds, no signs of work.

Nantong textile capital has been claimed by the developers as the "home textile industry carrier". Apart from the 140 thousand square meter trading building already opened, it also includes two phase five star spinning capital Kaiyuan famous hotel and textile capital building, with a total construction area of 500 thousand square meters. But now, apart from the trading building, other landmark buildings are just a beautiful picture showing the atlas. Close to the west side of the trading building, this is the address of the hotel and building. But at present, weeds are raging and thorny, and there is no sign of starting. "The market is not going to survive any more. Where do developers have money to invest in building houses?" a person familiar with the matter said.

　　 After two years of buying a house, I knew that I could not do the home textile business here.

Haimen rock bridge, known as the world's third largest textile market, the largest domestic textile market in China, is home to tens of thousands of people from all over the world.

From the beginning of the construction period, Nantong textile capital city took this as a selling point and launched large-scale shop marketing in Jiangsu, Shanghai, Zhejiang, Shandong and other places. "Nantong textile capital, let the world call the name", "the first station of the national textile industry base", "ten years entrusted management". Since then, efforts have been made to publicize the investment situation, and many Chinese brands have been settled.

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It was this kind of marketing that made Qidong's owner Huang Jianhui palpitate. In October 2010, he bought nearly two shops on the first floor of the capital city at a price of nearly 2 million. At the same time, he signed 3 years of business agreement with the Nantong textile Capital Investment Co., Ltd., which belongs to Guangyi group. From 2011 to the end of 2014, the rent of 3 years was 20% of the house price, and it was deducted when buying a house.

However, as Cao Yong, a home textile business, he rented two shops from Nantong textile Capital Investment Co., Ltd. in 2011, spent more than 10 thousand yuan on shop decoration, and spent more than 1000 yuan to register the trademark of "Rose Silk home textile". He went to Haimen Industrial and Commercial Bureau Industrial Park branch to apply for a business license, but was rejected. The reason is that under the government regulations, Nantong textile capital is not allowed to carry out wholesale and retail of home textiles. After sneaking trial operation, Cao Yong was often inspected by law enforcement officials. Helpless, Cao Yong had to close the shop, and now many losses still can not be compensated. Similar to Cao Yong's experience, businessmen from Haimen and Shandong, Zhejiang and other places are losing a lot.

It is reported that Spinning capital city The 2140 shops in the trading building have sold about 7. Guangyi group rent the shops from the owners and manage them for three years until the end of this year. This means that more than 1000 owners will have to manage their own shops starting next year, which makes many people anxious.

　　 The government has already had a "ban", and the document has been put into the market.

Reporters learned that before the start of Nantong's capital city, the Haimen Industrial Park Management Committee signed an agreement with the Real Estate Company, which stipulates that Nantong's textile capital cities are not allowed to operate bedsheets, bedspreads, bedding, blankets, pillows, pillowcases, mattresses, etc. except for cushion, other projects can be operated.

Since then, the Haimen municipal government issued a red headed document in August 2010, which has divided the 8 areas of the Permian bridge area, stipulates the types of home textile products in each region. Reporters saw that the documents clearly stipulate that Nantong textile capital "mainly manages other commodities besides bed textiles." At this point, Nantong textile capital sales ban on home textile products, in the form of government documents, named "row to market". Ni Xuema, director of the Industrial Park sub Bureau of Haimen Industrial and commercial bureau, told the Yangtze Evening News reporter that according to the documents of Haimen municipal government's "row to market", Nantong textile capital operators are not allowed to run home textile products.

　　 Developers Knowing that the owners have been deceiving the owners.

The textile industry does not sell home textile products, the government knows, developers know, but the owners do not know. In the propaganda, developers did not mention the "ban", but disguise the truth with an attractive investment prospect. Although the final agreement of the purchase contract agrees with the regulations of the housing market, the owner does not explain what exactly is "going to market". Propaganda such as "home textile industry aircraft carrier" and "super large scale finished product trading platform" has been covering Haimen Industrial Park, expressways, major websites, local newspapers and television media.

Nantong textile capital has almost become a "empty city" because it can not manage the business license of home textile products. A person in charge of the operation of the capital city said that it can only be used for office, display, delivery and storage areas. Yangtze Evening News reporter found that Nantong textile capital also tried to start transformation, to become "China's home textile network for the network sales leader platform", but so far, the result is not good.

　　 Owners think

　　 government "Going to the market" is accused of helping the public to deceive "private".

In addition to hiding the government's "ban" against developers, Huang Jianhui, the owner of Nantong textile capital, also believes that the government's "row to market" in the area of the bridge is actually to suppress Nantong's spinning capital and protect the old city's home textile city with government support and investment.

"Nantong spinning capital and performer Bridge home textile city should be two different markets, and it does not belong to the same market management committee, but it is included in the" row to market "scope, which is obviously unreasonable. Huang Jianhui said.

　　 Official explanation

"Row to market" is designed to standardize operation order.

Wang Shunda, deputy secretary of the Party Working Committee of Haimen Industrial Park, is one of the participants in the drafting of Haimen municipal government's "row to market" document. He told reporters that the document was formulated in accordance with the regulations on trade management of urban and rural markets in Jiangsu province. 10 years ago, I made a "row to the market" for the home textile city of the "Shi Shi Qiao". "At that time, the goods of the same category were distributed in different regions, which brought a lot of inconvenience to businesses and consumers." after the "row to market", the commodities were classified into different categories and arranged in different regions, and the order was greatly changed. As for why the Nantong textile capital, which is about 3 kilometres from the original market, has also been brought in, Wang Shunda said that the market of the overlapping bridge should be a big concept. "Row to market" is made out of the establishment of a good business order and the promotion of the prosperity of the market. There is no development of Nantong textile capital that inhibits the private background.