Wan Tang: The Clothing Shop Sells Clothes Instead Of Clothes.

Wan Tang said, now do shop, many people do not finally make money, in addition to harvesting inventory, earned money to raise workers. He said that if all the conditions were met, it would still be impossible to make money because there was no money making product. But the stock is big, because the shopkeeper is greedy, and has no method, no team, no circle, is fumbling.

"Now open shop, basically no income in the first three months, excluding staff salaries, inventory and shop marketing and other expenses, basically the annual sales of 10 million yuan to start." Wan Tang said, shop opened, many shopkeepers are invited to an art worker, photo shoot, do some promotion, waiting for making money, this is wrong.

"A 30 square meter traditional shop, rent plus 60 thousand -8 yuan renovation fee, a year down, the average monthly cost is nearly 10000 yuan." Wan Tang said, "the shop sells lifestyle, is visual marketing, if there is no real team, no professional artists, just looking for a few models to take a few photos, so that shop can not earn money."

The most important thing to open shop is to have Internet thinking. He said that the traditional way of selling is that customers are gone after they have bought the product. In the Internet age, it is not profitable to make a business on a single customer.

" Internet Era It is through the online customer information constantly running customers, therefore, the first thing to do is to see how many registered users you have, and then cultivate customer stickiness. Wan Tang said, if there is no registered user resources, the average cost of purchasing a related resource is 300-400 yuan, which is also the real reason for "two horses" (Ma Yun and Ma Huateng) burning money subsidies to taxi.

According to the statistics of the city garment industry association, there are more than 3000 garment processing enterprises in our city, but only 1000 of them actually get electric shock. The real profit is less than 20%.

Why most enterprises loss "The first is Boss consciousness Poor, or traditional sales mainly; the second is the lack of electricity professional team and talent; third, there are misunderstandings, many business owners think that electricity is the channel to sell inventory. Sean Lau, director of the marketing department of the apparel industry association, said.

Where is the way out? Sean Lau said that the spanformation of clothing business is a major trend, and the cost of being alone is high. It is understood that the city garment industry association is preparing to set up a garment city brand e-commerce industry Incubation Park, the hatchery can focus on brand clothing display and promotion, and can train business personnel.