Garment Enterprises Should Catch Up With The Net.
Speaking of Oman Till, many wholesalers in Chaotianmen know that they have hundreds of distributors in the whole country, and their products are sold to the clothing market across the country, and the products are sold to Russia.
However, Qu Lunchuan, the chairman of the Chongqing post Fashion Association, said he did not do well in net sales.
"Our clothes sell poorly online, mainly because they do not attach importance to it."
Qu Lunchuan said that a year ago, his wife and two siblings began selling Oman Till's brand clothes online, but they didn't sell very well, "selling a few pieces a day, up to ten pieces."
Qu Lunchuan said, now open a shop on Tmall, at least 500 thousand -60 million yuan cost, these fees include shop threshold.
The deposit and operation cost have lost 100 million in one year.
"Selling ten thousand or twenty thousand clothes in half a year can't beat the cost."
Qu Lunchuan said that the traditional mode of the company is very mature, and it is impossible to devote energy to the exploration of the electricity supplier.
"Now, though the cost is higher, there are still opportunities."
Yesterday, in view of the problems existing in our city's clothing bosses' electric shock, Wan Tang gave them some advice.
Top 1: don't keep coming out.
Quite a lot
Costume boss
To open a clothing store, the general process is new (New), testing, pushing and selling.
But wan Tang said that the traditional clothing enterprises do not need to pick up new models every day, so the cost is very high, which can be directly followed by the explosion, because the explosion is the bestseller of others.
Trick two: make good use of it
personnel
Like traditional industries, employees also pursue wages, working environment and growth space.
It doesn't matter if you make good use of talents, even if he offers an annual salary of 2 million, as long as he can create greater value.
Trick three: change from
Boss
start doing
To do business is not only a change of business mode, but also a change of way of thinking and behavior.
Wan Tang said that the key to pforming a mature traditional large enterprise into a Internet Co is to entertain enterprises.
For example, male bosses dare to wear cheongsam to the stage at the staff meeting, which is the entertainment of the Internet.
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