Mercedes Benz China International Fashion Week Opens In Beijing

Yesterday, Mercedes Benz China International Fashion Week (2015/2016 Autumn and Winter Series) was unveiled in Beijing. This season's Fashion Week lasts for 8 days, with 41 brands and institutions from home and abroad, 38 Chinese and foreign designers, and more than 80 new designers participating in this season's Fashion Week. 26 special events, 2 professional competitions, and 10+3Showroom will be held in 751D · PARK, Beijing Hotel and other venues. In addition, there will be more than 50 professional activities, including news release, salon forum, and professional lectures. Among them, nearly 70% of Chinese and foreign brands and designers made their debut for the first time. At the same time, the China Fashion Award was also included in the official agenda of the autumn and winter fashion week series for the first time.

In 2015, China International Fashion Week entered its 18th year. With "brand fashion With the core theme of "innovation", China International Fashion Week is an incubation platform for independent brands and design forces, and a window for China's fashion industry. Chinese and foreign brands and institutions participating in Mercedes Benz China International Fashion Week (2015/2016 Autumn and Winter Series) involve women's clothing, men's clothing, dresses, fashion brands, cold clothing, casual wear, jeans, parent-child clothing, children's clothing and other categories.

Among domestic brands, there are Bosideng BOSIDENG, W&F BIRD, Jeanswest, Dancing Wolves with Wolves, Jiangnan cloth children's clothing jnby JNBY and other well-known brands, as well as a number of rapidly growing fashion brands and designer brands. In foreign countries, there are Cristiano Burani from Italy, Araisara, Asahi KASEI and other Japanese brands.

A total of 38 Chinese and foreign designers participated in this season's release and static exhibition, and more than half of them were new faces on the stage of Fashion Week. Among them, domestic designers include Wang Yutao, Zeng Fengfei, Chen Wen, Fan Ran and other well-known designers, while foreign designers include Susanna Bracco Marina Miglio、Cristiano Burani 、 Nan Zhixun, Arai Shaluo, Hu Sheguang, etc. The fourth 10+3 Showroom held during the Fashion Week interprets the "new force of Chinese independent design" with a unique and creative design vocabulary.

In addition, more than 80 new designers will participate in the two finals of the 23rd "Hampel Award" China International Youth Designer Fashion Competition, the 1st "Sundance Cup" China Light Business Fashion Design Competition and the joint release of colleges and universities.

This season's Fashion Week will hold two large-scale open classes, and Balina Lilodi Design Firm will bring a lecture on fashion trends. In addition, Sino French exchange activities in the field of fashion innovation exhibition will be held at the same time.

The Mercedes Benz China International Fashion Week was held with the full support of business partners in many fields. Asahi Kasei Co., Ltd., Johnnie Walker Zundi, Perrier Natural Mineral Water, Italian dessert VAI-MILANO, Beijing Hotel, 751D · PARK and other fashion week suppliers provided guarantee for further improving the service quality and level of the fashion week.

China International Fashion Week was founded in 1997, and it is held in Beijing every March and October in autumn, winter, spring and summer. So far, more than 430 designers and 410 brands and institutions from China (including Hong Kong, Macao and Taiwan), Japan, South Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, the Netherlands, Sweden, Denmark, the United Kingdom and other countries have held 933 press conferences. China International Fashion Week has become the top fashion Ready to wear The professional release platform for new products, new designs and new technologies, such as jewelry, bags and cosmetics, has become an international service platform for well-known brands and designers at home and abroad to promote image, display creativity and spread popularity.

In 2011, China International Fashion Week established a strategic partnership with Mercedes Benz. China International Fashion Week became a member of Mercedes Benz Global Fashion Week and joined the international fashion festival family, marking that China International Fashion Week has reached a new level in the process of internationalization and marketization.