Fei Zhiyuan: A Foreigner Who Understands Chinese Design

This year is the tenth year of the American Nels Fyre in Beijing. He also has a Chinese name called Fei Zhiyuan.

Fei Zhiyuan has multiple identities, media people, public relations representatives, creative people and clothing store partners of The HUB fashion show.

His latest project is to hold a small exhibition at the Four Seasons Hotels lobby in Beijing every month to display the works of independent designers.

Fei Zhiyuan is very proud. "I am only doing this exhibition."

He will also take China.

His works are overseas.

Since December 18, 2013, the The HUB fashion show two times a year has been the platform for international fashion brands to enter the Asian market. Now independent designer brands use the same platform to sell clothes to Asian buyers and distributors, such as Zhang Chi, Wang Zaishi and so on.

It is different from other fashion exhibitions held in Asia.

The exhibition is mainly fashion oriented and has good growth performance.

It refused to be a exhibitor by purely selling garments.

HUB pays more attention to the display, promotion and exchange of brands, and invites the top decision-makers of hundreds of international brands and buyers to participate in the exhibition.

In April 2015, with the help of Fei Zhiyuan, the works of 8 Chinese cutting-edge designers will be displayed in a shop in Losangeles, which is located in American Rag Cie, a global designer brand collection shop.

Last year, the founder and CEO Mark Werts of ARC visited the studio of Zhang Chi and several other designers under Fei Zhiyuan's introduction. Both sides believed that the Chinese independent designer brand should be brought to the United States.

So Mark Werts bought some designer clothes and decided to sell it at ARC's flagship store.

"If Chinese designer clothes appear in New York, that's normal.

But the emergence of cities outside New York appears in Losangeles, meaning different.

Fei Zhiyuan said.

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"Charm" is one of Mercedes Benz's core values, and perfect design and excellent taste are also deeply rooted in Mercedes Benz's brand genes.

Ms. Mao Jingbo, vice president of marketing of Mercedes Benz (China) Automobile Sales Co., Ltd., said: "China's fashion industry is developing from" made in China "to" Chinese design ".

As the leader of the luxury automobile industry and the vanguard of fashion and design, our support for China Fashion Week will be long-term, innovative and omni-directional. Mercedes Benz will jointly promote the development of China's fashion industry with China International Fashion Week Organizing Committee.

Over the years, Mercedes Benz has been active in the international fashion industry and has been active in international fashion events in more than 30 countries worldwide, such as the Mercedes Benz International Fashion Week sponsored by New York and Berlin.

Since its inception in 1997, China Fashion Week has gradually become a fashion stage with international influence after 14 years of continuous efforts.

The achievement of bilateral cooperation is an important move for Mercedes to promote the development of the cause, and also confirms the growing influence of China's fashion industry.