Moda Operandi Is In The Super High-End Luxury Market.
Maybe not many people have heard of the brand of Moda Operandi.
This brand of luxury electric business co founded by New York Lauren Santo Domingo and Iceland entrepreneur slaug Magn SD SD ttir in 2011 has recently handed in a beautiful pcript.
According to the official announcement, since its inception in 2011, by 2015, the brand has realized $68 million in revenue, a 47.8% rise over the $46 million in 2014.
After five years of development and expansion, Moda Operandi has made a breakthrough in high-end and ultra high-end women's luxury electronics business.
Despite the fact that Net a Porter is still unmatched with the global leader in luxury electric business, Moda Operandi has already thrown away many of the latter.
In early 2015, Moda Operandi Inc completed a round of US $60 million round of E financing, with a total financing of over $138 million and a valuation of US $330 million.
Interestingly, the LVMH group is also one of the shareholders of Moda Operandi.
Meanwhile, Moda Operandi completed its sales target of US $350 thousand in the week and sold us $472 thousand in a week after its experimental exhibition room was set up in London in September 2014.
The company is also planning to open the store.
Asia
and
Middle East
。
Second stores in New York are also being prepared in the US market.
2011 Moda Operandi Inc B round.
financing
Since then, Tony Florence, the partner of New Enterprise Associates, the largest shareholder of private Holdings Company, has had to move closer to the mass market because of the large scale of Net a Porter, which provides room for further development of Moda Operandi.
When Net a Porter launched beauty and sports product lines in 2013 and 2014, the unit price dropped to $760.
But the price of Moda Operandi rose from $1700 in 2014 to $2000.
During the fashion week, its online Trunk Show business is pushing the price of passengers to a maximum of $7800.
The CEO of Moda Operandi is even more interested in the middle end market.
Therefore, in its official website listing, J.Crew or Michael Kors can not be found in the middle end or light luxury brand products.
But the website will introduce new products of higher price, such as jewelry, artwork and marriage series.
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