Three New Directions Of Garment Industry Pformation: Net Red Marketing + Omnibearing Service + Intelligent Manufacturing

Closing yesterday

Entrepreneurs, industry leaders,

And so on how to deepen the market.

Grasp

The pformation of service mode, embracing new technology, representing the traditional manufacturing industry's clothing industry is looking for opportunities for service consumers and close to the market, and ushering in new development.

Net red marketing: locking effective demand

"Change is not terrible. What's terrible is that you are still thinking of the past."

China Fashion Forum begins.

Fang Jianhua, founder of clothing brand, has thrown this sentence.

"We signed a net red, clothing opened on the new 15 minutes, sales volume reached 1 million 600 thousand yuan."

Net red brings economic benefits, let Fang Jianhua wonder.

He said that in addition to laying shop under the line, Yin man will consider using the contract net red mode to do online sales.

At present, net red has influenced a group of consumers through its own collocation and temperament, and has also changed the channel layout of clothing brand.

Like Fang Jianhua, many of the leaders of clothing brands attending the forum said they would try to sell clothes with net red in 2016.

Net red marketing indicates the arrival of the era of Precision Supply in clothing industry.

Sun Ruizhe, President of China Garment Association, believes that with the individualization and differentiation of consumption aesthetics, the new tribal economy will come into play.

Under the tide of the Internet, garment enterprises urgently need to adjust the traditional mode of opening up shop to pform the marketing mode that fits the consumers more closely.

Through the fine sales, the effective demand is locked and the effective supply is realized.

Omni-directional service: pformation life style content provider

In addition to effective supply, how to achieve deep docking with users has always been the focus of the pformation and upgrading of the garment industry.

If there are good products, there will be loyal consumers.

Garment manufacturers should abandon the old thinking of making clothes and change the content providers of lifestyle.

Sun Ruizhe said.

In fact, a number of leading clothing companies in China have tried first to provide consumers with a full range of services and change to lifestyle content providers.

"You can't eat every day".

Clothing enterprises should use creativity to lead the way of life suited to the development of the times and thus be embedded in consumer life.

Wu Jianmin, chairman of Shandong sulang group, told reporters that in addition to the mature women's clothing, Shu Lang has already laid out a one-stop shopping for the consumers in the fields of women's clothing, men's wear, children's wear and cosmetics.

"We not only create beautiful clothes, but also convey a beautiful attitude towards life."

Fang Jianhua, founder of Inman, said that in the fast paced era, he introduced "cotton and flax artists", including clothing, bags, accessories, etc., aiming at leading consumers to return to "slow life" with natural fabrics and simple modeling.

Intelligent Manufacturing: leading the new direction of Industrial Development

Each piece of clothing information is input to the chip, and in the workshop of the men's brand wedding bird, the seemingly personalized production can be completed on the production line.

Coincidentally, the red collar of suit brand, through the establishment of intelligent data platform, compresses suit customization from the initial individual design to the final garment distribution to seven days.

Intelligent manufacturing is greatly improving the production efficiency of garment industry.

Not only the production link, but also the development of virtual fitting software in the marketing link, it also facilitates users to choose clothing from home, helping companies accurately find user preferences and trends.

Sun Ruizhe said that with the help of intelligent technology, personalized production, effective supply and precision marketing will be realized step by step.

The promotion of efficiency not only brings more opportunities and space for the industry, but also encourages enterprises to focus more on technology and quality, to make products more precise and to make the brand life more durable.