The New Mode Of Online Apparel Rental Consumption In The Future?

"Spring clothes just bought, not how to wear, summer is coming, changing season to buy clothes is the most embarrassing."

It has to be said that such "difficulty in choice" is a common fault among many girls.

Now, someone has spotted the market and started business.

Recently, an online clothing rental platform won 48 million yuan.

It has attracted the attention of the industry for a while.

At present, the domestic online clothing leasing company is still in the initial stage and trial stage, but the number is not limited. There are magic wardrobe, many clothes dream, beautiful rent, that clothes and so on.

Well, this kind of

How can it be accepted by consumers? What are the problems in daily clothing leasing?

The new mode of clothing leasing meets user experience is the key.

Speaking of clothing leasing, in fact, we are no strangers.

When there are performances or parties, many people will choose to rent costumes.

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Some high-end wedding dresses of groom and bride will also be selected for hire.

Now, everyday clothes can also be rented!

Although this form is not common in China, online fashion leasing has developed abroad.

All kinds of clothing needs can be met through different online platforms.

It is understood that the United States LETOTE, Germany's Myonbelle, Japan's AirCloset platform as a representative, whether it is performance suits, banquet dresses or daily wear, can meet the needs of consumers.

Data show that LETOTE, founded in 2012, has achieved 6 times revenue growth in recent years. The total value of rented clothing is more than 15 million US dollars, and AirCloset has gained 40 thousand users' favor.

Then, what is the mode of online daily clothing rental in China?

It is understood that the rental price is mostly monthly, although each platform is not the same, but usually a monthly range of 200-300 yuan, including the freight sent back and forth.

After payment is completed, three favorite clothes can be selected from the platform.

In the meantime, users can change their garments without limitation, and they can choose again after they are sent back.

Each time the number is returned, there are several items that can be returned, so long as each customer holds no more than 3 pieces.

The reporter chose an online clothing rental platform for an experience, and found that the daily costumes displayed in the platform are popular styles of the season, and there are many kinds of choices.

When you choose to pay for a garment that you need to rent, you need to open a member to rent it, but it takes at least one day to open a member.

It is not very convenient for consumers who are in urgent need of rental clothing.

Daily rental has advantages and disadvantages. Young people are more willing to try.

Actually, the way of clothing leasing has both advantages and disadvantages.

The advantage lies in the fact that consumers can freely replace clothes with different styles and styles and dress more richly and colourfully. The disadvantage lies in how to let consumers accept this new way of consumption and eliminate their worries about clothings.

Then, can consumers accept this kind of daily clothing rental? Reporters interviewed many consumers who had experience in leasing.

"If the quality is good and the style is novel, I can still accept it."

Ms. Cheng told reporters that she often had to rent clothes when attending company annual meetings or other activities, but most of the clothing stores were old fashioned. The clothes they rented were very similar, and the selectivity was very limited; buying online was concerned that there was no guarantee of quality, shopping malls were too expensive, too expensive to wear, and now there was a rental platform for clothes, willing to try.

As Ms Cheng is optimistic, she is still a minority. Many consumers still have doubts.

"Hygiene is my biggest concern, especially in summer clothes.

If it is winter woolen coat and down coat, it can be considered. "

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Ms. Xia said that in addition to health issues, quality and style were also the focus of her attention.

"Rent clothes to wear? Can not accept! For example, clothes damaged in the rental process, do I need to pay for it? Oh, it's too new. I'll wait and see for a while."

Wang Lin, a post-80s white collar, believes that there are still some issues that need to be clear about the interests of both sides, so as to avoid the final unpleasantness.

During the interview, reporters found that consumers who choose online apparel rental are mostly people who are fashionable after 80 and 90, and most other consumers say they will not try at the moment.

So, how can businessmen answer their doubts?

"If a garment is found to be damaged at the time of delivery, we will send a similar pattern to the consumer immediately, and the consumer only needs to return the damaged clothing."

An online clothing rental platform customer service staff said that this probability of occurrence is relatively low.

The customer service staff also said that if the clothes were obviously damaged due to personal reasons, it was necessary to compensate for 70% of its retail price.

The reporter understands that the foreign online clothing rental platform usually provides 5 dollars insurance for each item of clothing. After the clothing is damaged, the insurance company will make compensation, and the consumer will not have to bear the cost.

This is also a reference for domestic online apparel rental platform.

At the same time, a lawyer of a law firm also reminded consumers: "if clothes encounter problems during the lease, try to negotiate with the merchants. If the negotiations fail, consumers should retain the original evidence, including the purchase of goods and communications or chatting records with customer service consultations, and other evidence that can effectively prove that businesses provide defective goods, so as to protect their legitimate rights and interests."

How to win customers' favor

The rental platform has a long way to go. "As long as the monthly rent service is available, you can wear high-quality clothes without any conditions. Young women may no longer need to buy clothes."

A shop owner of an online rental platform told reporters that although the clothing rental is not a new industry, the daily clothing rental is not common. Judging from the current user evaluation, young women show a high enthusiasm and expectation for this mode.

Today, with the development of Internet and shared economy, garment leasing has moved from high-end consumer market to life oriented.

This is the true embodiment of user needs, but there are still some problems to be solved.

"We must be clear that the foundation of shared economy and the foundation of commercialization are mostly on scarce resources, but are daily clothing really scarce resources?" a netizen expressed his views on online apparel leasing.

"At present, the consumer's thinking is still more traditional, and the acceptance of new things is obviously lower than that of foreign countries, so it takes some time to cultivate this user habit and consumption concept."

An Internet analyst believes that the market of rentals for offline stores is relatively stable, and the mode is relatively mature. The online apparel rental platform will take some time to break this industry chain.

"At present, consumers will not use rents instead of clothes for everyday wear."

Aforementioned Internet analysts said he was very optimistic about the industry, although the current rental of clothing is still biased towards small groups, but the continuous improvement of online rental platform promotion is only a matter of time.