CCTV Again Pays Attention To "Humen Clothing" In Response To The National Call To Achieve Adversity.

Recently, Humen quietly went to CCTV!!! The CCTV's 2 sets of financial channels, "trading time", launched a report on the breakout of villages and towns from the forefront of innovation.

Take the electricity supplier express to achieve pformation and upgrading, from adversity red breakthrough resurrection of the happy changes.

CCTV reporter came to Humen earlier, visited the Humen electricity supplier Industrial Park, and Humen YISHION group, Carmen International Fashion Co., Ltd. and many others.

Investigation.

What did this call Humen mean?

Humen is a famous clothing city. In Humen, there are not only many clothing brands, but also many garment factories.

In the past, garment factories in Humen were providing processing services for large garment enterprises, and their innovation efforts were lagging behind.

Coupled with rising raw materials and labor costs and no change in wholesale clothing prices, the profits of Humen garment enterprises are less and less.

In such a big environment, Humen garment enterprises began to actively seek new development principles, and joining the electricity supplier team has become one of the choices of many garment enterprises.

At present, the development of e-commerce in Humen town shows a large quantity and high quality form, and initially forms a more mature and perfect electric business ecosystem.

In the town of Humen, there are 9 Humen electricity supplier industrial parks, Humen cross border electricity supplier park, Daying garment electric mall, Italian law mall, and 100 international electric mall.

As of July 2015, the whole town was engaged in

There are more than 8000 enterprises and self-employed households, accounting for about 1/9 of the total number of cities.

In 2014, the town achieved 29 billion 500 million yuan online sales through the third party platform, accounting for 1/10 of the city, an increase of 34.7% over the same period last year.

Humen's electricity supplier is not only online sales wholesale clothing, in addition to providing all aspects of clothing and apparel industry chain services, such as garment accessories supply, e-commerce brand incubation, etc., to achieve the entire industry chain business.

Next, Humen will also implement the "five 100" electric business brand cultivation projects, and strive to cultivate a number of influential e-commerce brands, and make full use of Humen characteristics of the e-commerce brand cluster.

Brand building is another way for Humen garment enterprises to find a way out.

It is understood that as of 2015, Humen has more than 50 thousand registered trademarks of clothing and apparel, won 2 well-known trademarks in China, 16 famous brands in Guangdong province.

In addition to holding an annual China (Humen) International Fashion Fair, Humen also organizes local garment enterprises to hold exhibitions in China's apparel and fashion fair, Hongkong fashion week and other industries to help enterprises expand the market, expand brand awareness, promote small and medium-sized garment enterprises in Humen to enhance their ability of independent innovation, and help enterprises solve a series of common technical problems.

In addition, Humen town has also co organized with the China Textile Industry Federation and other institutions to build "Humen garment industry collaborative innovation center", providing six major public services, such as R & D design, quality inspection, information consultation, personnel training, exhibition logistics and financing services, which will help Humen local garment enterprises to enhance their ability of independent innovation.

In March 2015, Humen town was rated as the "famous brand building demonstration zone of the national clothing (leisure wear) industry". This is the only demonstration area of clothing brand in the country. At the same time, YISHION, Yi Min, Yi Xun, Song Ying, three Yuan Yi you and Lu ti's 6 garment and garment brand enterprises were awarded the title of "national clothing (leisure wear) industry famous brand establishment demonstration zone backbone enterprise".

Since July 2015, the Humen brand authorized subsidy project has been officially launched. The government has invested 90 million yuan for 5 consecutive years, giving the Dongguan manufacturing enterprises eligible for the grant of 30%-50%.

In March of this year, "brand authorization went into town street" and entered Humen.

Brand authorization is the shortcut of traditional manufacturing industry from pure processing to independent brand building. Enterprises can make full use of the help of the project and enhance their brand competitiveness combined with their own situation, and promote Humen clothing to a higher level.

With the rhythm of "Internet +", in order to build the brand as the upgrading direction and quality as the brand support, Humen clothing is exploring a new path of pformation and upgrading, a new road with Humen characteristics.