Alibaba Founder Ma Yun: What Is The Only Criterion For Evaluating The Electricity Supplier Industry?

The reason why Ali used the index of total merchandise trade (GMV) to assess performance is because of the precedent of eBay, but GMV should not be regarded as a necessary criterion for evaluating the industry.

GMV stands for it.

The sales volume of the platform is not the same as that of Ali, but investors and analysts pay close attention to GMV, because this index reflects the speed and competitiveness of an electric company.

"We know that this is not the only indicator to assess business," Ma Yun said.

Alibaba's method of calculating GMV has been controversial, analysts say, because different companies have different definitions.

Alibaba and his competitors also count the volume of platform pactions, including those that are not paid by them, such as cash on delivery, which means that the data include those that are later cancelled or returned.

In the past years, Ma Yun said, in addition to GMV, investors have asked.

We need different assessment indicators, such as PV or click through rate.

In his view, these indicators are not enough to assess the company's business.

The real value of Alibaba lies in its commercial infrastructure.

In 2015, Alibaba disclosed that the GMV of double 11 was $14 billion 400 million, and double 11 was China's largest online shopping carnival.

Ma stressed that it plans to achieve the target of 1 trillion US dollars in 2020 and will serve 2 billion users by 2026.

He said Alibaba will become the world's fifth largest economy in 20 years.

Ma said he has met with many international dignitaries and multinationals in the past few months.

The "EWTP" program aims to help small businesses accelerate the process of globalization.

Last month, Alibaba announced quarterly net income growth of 85%, to $5 billion 370 million, lower than analysts expected.