Taobao "Buy+" First Show Festival

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It can still be bought like this. It's better than the show. "One has just experienced it."

"Shopping"

Fans are hooked.

The VR shopping experience, which has attracted visitors, has opened public experience for three days in Shanghai Expo exhibition hall.

As the core exhibition area of Taobao's T Festival (Technology), "Buy+" attracts many visitors. Many fans queue up for two hours just to experience "Buy+".

Taobao "Buy+" shopping scene

This "Buy+" presents two shopping scenarios, namely, women's bags and men's and women's underwear.

Just take the "helmet" and go into the gorgeous virtual shop immediately, and immerse your visual experience to shield you from the noisy exhibition hall. You can go shopping with your friends with the handle equipment.

360 degree viewing bag, and the shopping guide robot "light rain" exchange, try different color sizes, let the model show underwear wear effect, and even can see "buyers show" video, and discuss with friends, you can pay for the purchase, a few minutes, an elegant VR purchase objects easy to fix.

The scene's experiencer told reporters that the shopping scenes of "Buy+" were very lifelike, even more beautiful than real scenes.

The buyers show and model T show are also popular among many people. "It's much better than the models that can't be moved in the mall."

"Buy+" is a project of Alibaba's VR laboratory GMLab (Gnome Magic Lab), which started in March and was officially launched in June. Just a month later, "Buy+" was stunning Taobao production Festival.

Zhuang Zhuoran, the lab leader, said that the perfect appearance of Buy+ is only the beginning of Alibaba's VR/AR strategy. Alibaba will focus on the advantages of the platform and build the VR business ecosystem, so that more consumers can experience the joy of VR shopping at home.

It is understood that the Taobao Festival is marked by "TAO", T represents technology, A represents art, and O represents originality.

In the three theme plate, "T" will be a deep experience of black technology and free imagination.

On the opening day of the 22 day, almost all booths on the T plate were full of popularity. VR amusement parks, UAVs, single wheel motorcycles, naked eye 3D TV and so on, all attracted the audience, becoming the most technological Carnival in Shanghai this summer.